Growing Your Law Firm Turnover With A 90 Day Plan

What my son’s 16th birthday can teach you about how to grow your law firm turnover with a 90 day business plan.

Growing Your Law Firm Turnover With A 90 Day Plan

My son Samuel is 16 today – how on earth did that happen? It seems like only yesterday that I was driving him home from hospital in Bristol, now he is a growing young man already taller than his dad.

Of course, I know how it happened really. We fed him, watered him, exercised him and hopefully taught him a few things along the way, so that day by day he has grown into what I believe is a fine young man.

If at the beginning of his life I had asked myself “how on earth do I get him from 0 to 16”, I might have panicked. But we don’t do that with life, which is why I am surprised so many solicitors do it with their law firm.

“Nick, how on earth do I get my firm from £250,000 to £2,500,000? It is such a giant leap. I can’t see how it can be done. It is too much. I might as well give up now.”

Don’t do that. Take it day by day.

Let’s start by setting a target to double your law firm turnover first, from £250,000 to £500,000. That is just twice what is coming in now. Let’s plan it all out. Let’s create a daily plan showing you how to feed, water and exercise your law firm to get it to the next stage, then when we have done that, let’s work on the next £250,000, then the next.

Before you know it, you will reach your later target, but let’s start with your £250,000 target right now. Let’s take action every day to make it happen. Then it will come.

I realise that sometimes it can seem hard to work out what you need to do, in what order, to get you from where you are now to your next target. However, it really doesn’t have to be.

I can give you a plan today to show you how to do this. I have broken the plan down into a 90 day chunk of time, splitting the days between tasks, and giving you the order of priority in which to complete each task to provide you with the best results possible for the least amount of spend.

I am posting out this plan to all Marketing4Solicitors members today. There are five spare issues, so if you would like a copy, be one of the first five to join and it is all yours (along with a whole wealth of online resources for you to make your law firm growth even easier still).

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Case Study

Now I’ve got eight staff and two offices, and we’ve never been busier.

I’ve been working with Nick for the last six years, and in that time he’s had a significant impact on my business.

We first start working together when I worked at an employment law practice, and when I left there to set up on my own, Nick was one of the first people I called.

I knew that one of the key pieces to get right was the website – in this day and age it’s impossible to run a successful firm without one – and with Nick’s advice, help and guidance, we created our own marketing-focused site that has proven to be the backbone of all the sales and marketing that has followed.

But a good website means nothing unless people see it, and that’s why we turned to Nick to run our Google Adwords, which quickly became a primary source of leads.

In addition to running the traffic, Nick held our hand through every element of the client attraction process, from how to communicate with leads, to how to close sales, and the impact that had on our business cannot be understated.

And that’s why I will always recommend Nick to anyone who needs help with marketing – particularly legal firms: his breadth of knowledge about everything to do with sales and marketing means that he can (and does) help with every part of the picture, resulting in a stronger business than you could have imagined.

Since we’ve been working with Nick, we’ve grown quickly – back in 2013 it was just myself and my wife, and she was part-time.

Now I’ve got eight staff and two offices, and we’ve never been busier.

And if our lead numbers are anything to go by, it’s only going to get better – 2015-2016 saw us get 800 good quality leads in employment law, and that figure more than doubled last year. I can only look forward to more exciting times, working hand-in-hand with Nick to grow my practice and enjoy the fruits that come with that growth.