SEO Is Dead When It Comes To Solicitors Marketing

The conversation below has been aired in my direction on several occasions recently, so I thought it might be helpful to you.

“I keep getting emails telling me I should be using SEO Nick from SEO companies (wow – there’s a surprise). I have had so many I think I should do as they say.”

First, what is SEO.

SEO is Search Engine Marketing or Search Engine Optimisation. In short, it means getting your content to the top of Google’s search listings.

The trouble with this whole concept now is that it is flawed in two major ways:

  1. The top of Google’s organic results is not what it used to be. If you manage to ‘manipulate’ Google to put you in position one of the free listings, you are at the very best in position five but usually in position 10 or worse of the search results. The reason for this is that there are now four Google Adwords results above you and often quite a few Google Places listings. Who is going to scroll past 10 listings to find you on the unlikely event that the SEO company actually gets results for you?
  2. SEO is ‘manipulating’ Google to put your website in position one. I used to be really good at ‘manipulating’ Google. I paid a SEO company around £2,000 a month for several years and got to position one in the organic results consistently, in the days when number one actually meant number one. However, if a SEO company does somehow manage to ‘fluke’ some results for you now, you can bet Google will soon change the rules and send you back down the listings.

However, these two major issues don’t even touch on perhaps the most obvious one:

SEO is about getting to the top of Google for the services that you provide. If you are successful the idea is that you will get as many clients as you want for your services. So, tell me this. If these SEO companies are so good at the service that they are trying to flog you, why are they spam emailing you or cold calling you telling you that you are missing out if you don’t use their services?

WHAT THEY SAY: SEO works. It is really good. If you don’t do it you are missing out on loads of business.

WHAT THEIR ACTIONS REALLY TELL YOU: We haven’t got any clients. Even if we are in position one of Google this isn’t producing any volume of visitors for us any more because it is position 10 or worse. We are struggling. SEO is dead!

So, if SEO is dead, what should you be doing?

You should have a good website that follows all of my training from the Website Lead Generation System. You should be using email marketing every single month to talk to clients and referrers, old and new. You should be building a solid, trackable and measurable referral system, and you should be using Google Adwords.

I show you how to do all of these things, properly and consistently in Marketing4Solicitors (which includes the said Website Lead Generation System training).

I also offer a done for you Google Adwords management service.

Here are the links if you would like my help:

  1. Marketing4Solicitors
  2. Google Adwords management

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Case Study

A straightforward approach with a genuine expertise, providing you with a proven plan of exactly what you need to do to grow your firm.

I first stumbled across Nick when searching on Amazon for help growing a firm in the legal sector.

Straight away I was struck by his no-nonsense approach, so after checking out a preview of his book, I bought it on Kindle and started devouring it straight away.

What was immediately apparent was that Nick really does know what he’s talking about, which was hugely refreshing in an industry with plenty of bluffers and chancers.

I found the fact that Nick has actually been there and done it in the legal world very compelling indeed, and after finishing the book, I knew there was plenty he still had to teach me.

I booked a free call, which contained plenty of value, but what became clear is that if I was really going to get Nick’s personalised help to grow my firm, I needed to do it properly, so after speaking to a couple of Nick’s clients to reassure myself I was making the right decision, I took the plunge, and booked the Steady Stream of New Clients meeting.

And I’m so glad I did.

From the moment my wife Rachael and I arrived, Nick put us at complete ease and we quickly built up a strong rapport, and thanks to the pre-meeting preparation put in by all parties, we were able to wring a huge amount of value out of it, because most of the fact-finding had already been completed before the meeting began.

Consequently, the meeting was chockfull of useful, actionable information, and most importantly, that information was grounded on what actually works in the real world – no theory in sight.

When we left Bristol, we were hugely energised and excited; but more than that, we also had clarity, and three days later, things were even clearer, thanks to the report Nick prepared for us detailing exactly what marketing we needed to be doing AND how to make sure that that marketing was actually implemented.

Having used a consultant in the past, my biggest fear was that there’d be a lot of talking around the issues, and a whole lot more questions than answers, but that simply isn’t how Nick works.

Instead, he calls a spade a spade, and fuses that straightforward approach with a genuine expertise, providing you with a proven plan of exactly what you need to do to grow your firm.

If you’re considering booking one of Nick’s Steady Stream of New Clients meetings, I would say, unhesitatingly, that you need to go for it”

Bill Ward, Ward Trademarks

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