If SEO Is Dead, Why Do Solicitors Need A Website For Their Law Firm?

My last blog post was all about SEO companies trying to sell you their services using spam emailing tactics or cold calling.

I questioned that if they are so good at their SEO service, why do they have to sell their services in this way?

If you didn’t see that article, it is online here: //www.samsonconsulting.co.uk/blog/seo-dead-comes-solicitors-marketing/

So if SEO is dead when it comes to marketing legal services, what should you be doing now to win more clients from your website.

There are two main ways:

  1. Google Adwords – sending targeted visitors to your website at the precise moment that they are ready to buy your services; and
  2. Adding good, unique content, asking questions already running through your prospects minds, to your website.

You can see more about Google Adwords here: //www.samsonconsulting.co.uk/google-adwords-management-solicitors/

In terms of the second one, adding great, unique content to your website answering questions already running through your prospects minds still gets you visitors.

SEO used to achieve this for high volume, short phrase terms, such as “conveyancing solicitor”. As I mentioned last week, it is now nigh on impossible to do this.

However, write a blog answering the question:

“How do I find the fastest conveyancing solicitor in Reading” and other blogs like it, and you will attract more targeted visitors to your website consistently. Some of them will buy your legal services.

I know this works because so many of my clients do it consistently and see their website traffic grow and enquiries from it for their services increase too.

I talk about how to come up with content ideas to answer questions already going through your prospects minds and then how to write these blog posts in issues 25 and 26 of Marketing4Solicitors, available for you to download from the archive as soon as you join Marketing4Solicitors.

You can join here: //www.samsonconsulting.co.uk/marketing-help-for-solicitors/marketing4solicitors/

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Case Study

Beating the big boys whilst spending a fraction of their budget

We focus on accident claims, and it’s vital for us to have a strong web presence, which we didn’t have before Nick got involved.

As a result we had to buy in leads from other sources, reducing our profit margins and making us reliant on other companies to generate revenue.

We did have a company working on our Adwords and website, but the truth of the matter is that they weren’t getting the results we needed them to get – we only had a handful of clients coming in from those efforts, making us highly reliant on buying in the leads from elsewhere.

And then I came across one of Nick’s books, was impressed by what I read and got in touch with him.

The rest – as they say – is history.

We started working together with a clear brief: Nick’s job was to help us bring in more self-generated work, so we could stop relying on buying leads.

He started by working on our website, making it more accessible and easier to navigate.

Next he overhauled our Google Adwords, which the previous company had been running fairly unsuccessfully.

Adwords is hugely challenging in our sector, with some very big players bidding on some of the most common keywords, making it very difficult for any smaller firms to get a look in, and I’ve got to be honest and say that I didn’t know how Nick was going to make it work.

But he did, by analysing very closely what people were looking for and tailoring our Adwords efforts towards them.

It worked! We were competing with the big boys whilst spending a fraction of their budget, and the amount of work we got in was tremendous – we jumped from just a handful of leads and clients a month to 500 leads and 150 clients, every single month, all from our online efforts.

Nick didn’t just work on the lead generation side of things either – he helped us with the client conversion process too, training our team, making our sales calls better and improving our onboarding process to avoid drop-offs due to ‘cooling off’.

Now we don’t buy in any work at all, our pay-per-click efforts do a sterling job, and the large client database that Nick has helped us build has allowed us to increase the amount of work we do by a factor of ten, in just three years.

I’m one extremely satisfied client, and despite the dramatic differences Nick has been able to make in the time we’ve been working together, things are still improving thanks to his guidance and support.

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