If SEO Is Dead, Why Do Solicitors Need A Website For Their Law Firm?

My last blog post was all about SEO companies trying to sell you their services using spam emailing tactics or cold calling.

I questioned that if they are so good at their SEO service, why do they have to sell their services in this way?

If you didn’t see that article, it is online here: //www.samsonconsulting.co.uk/blog/seo-dead-comes-solicitors-marketing/

So if SEO is dead when it comes to marketing legal services, what should you be doing now to win more clients from your website.

There are two main ways:

  1. Google Adwords – sending targeted visitors to your website at the precise moment that they are ready to buy your services; and
  2. Adding good, unique content, asking questions already running through your prospects minds, to your website.

You can see more about Google Adwords here: //www.samsonconsulting.co.uk/google-adwords-management-solicitors/

In terms of the second one, adding great, unique content to your website answering questions already running through your prospects minds still gets you visitors.

SEO used to achieve this for high volume, short phrase terms, such as “conveyancing solicitor”. As I mentioned last week, it is now nigh on impossible to do this.

However, write a blog answering the question:

“How do I find the fastest conveyancing solicitor in Reading” and other blogs like it, and you will attract more targeted visitors to your website consistently. Some of them will buy your legal services.

I know this works because so many of my clients do it consistently and see their website traffic grow and enquiries from it for their services increase too.

I talk about how to come up with content ideas to answer questions already going through your prospects minds and then how to write these blog posts in issues 25 and 26 of Marketing4Solicitors, available for you to download from the archive as soon as you join Marketing4Solicitors.

You can join here: //www.samsonconsulting.co.uk/marketing-help-for-solicitors/marketing4solicitors/

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