Why Solicitors Should Not Be Scared Of Marketing Their Law Firms

I know from experiece that often even the word ‘marketing’ terrifies some solicitors. They hear the word or think about the word and go into a blind sweat or panic. Solicitors should not be scared of marketing though. Let me explain why by showing you some simple marketing you can do that works.

If you want one simple thing to do to win some more clients, start here:

  1. Look at the last month. Which source has delivered the most new clients to you? If you don’t know, make your task this month to track this better. When you do know, move on to step two;
  2. Make this marketing method work harder for you.

If it is referrals that is working best for you, actively seek out some more referrals or make contact with old referrers who you notice haven’t sent you any work for a while. Maybe whilst its quiet over the summer take them out for a coffee or lunch. Show genuine interest in them rather than simply asking for more referrals and they will come naturally.

If it is your website that is your biggest producer, make it better. Look at your Google Analytics and see which are the most frequently visited pages (login then head to Behaviour/Site Content / All Pages) then work on making them better. Ensure they end with a call to action which includes your linked telephone number (so that the 70% of your visitors on mobile devices can ‘click to call you’), an email address and enquiry form.

If your best source of work is walk-ins, what can you do to make the front of your building even more visible. Signage is one of the most under rated but powerful marketing tools for solicitors. A Boards, facing the footfall and traffic are very good too.

Once you know which method is your best provider of new instructions, starting with improving that is a very good move.

If you don’t know what it is, find out. It matters.

2 more things you can do to grow your law firm:

  1. Read the first free chapters of my Amazon Bestseller, The Law Firm Growth Formula, free of charge – Click here:>>
  2. Download my free book: The 6 Fastest Ways For Solicitors To Win New Clients by clicking the link below:

FREE BOOK: 6 Fastest Ways To Win New Law Firm Clients – Click to download now:>>

Chris Rennie

Nick takes a no-nonsense approach, cuts the fluff and gets straight to the point – which is an approach that you see very little nowadays in the world of marketing where you have many gurus with complex approach that most probably never work. I look forward to working with Nick.

Carl Atkinson

I have enjoyed working with Nick over the past couple of years and his advice has helped me manage and improve the marketing of my business.

Nick has provided many helpful and practical suggestions to improve my marketing strategy and I am happy to recommend his services.

Chris Carter

Nick has for a long time now been the go to Legal Marketing Expert offering game changing advice in a no-nonsense way.

As well as knowing what works, he will also make sure you don’t waste valuable time on initiatives that aren’t destined to chime.

Approachable, friendly and fun to deal with he will always make sure you are travelling in the right direction and on the road to success.

Can’t recommend enough!

Tim Weir

Having implemented a raft of improvements to our website and marketing campaigns suggested in Nick’s excellent books, I decided to contact the man himself for a one-to-one discussion.

The thirty minutes spent with Nick on that video call provided me with more business improvement tools than I could’ve hoped for. Nick even took the time to give me some insights on client conversion particular to our area of practice.

Online reviews are often brimming with trite phrases and hyperbole, but I cannot find any other way of saying that my only regret is that I didn’t contact Samson Consulting sooner.

Claire Johnson

Nick is a fountain of knowledge, tried and tested personally. He has that rare gift of not making you feel daft for asking any question. After our consultation I felt far less like a rabbit in the headlights and far more empowered to climb the marketing mountain successfully.