What Stops Most Law Firms From Growing?

What Stops Most Law Firms From Growing?Does Gareth Southgate fill the water bottles for his football team?

Does Richard Branson make minor changes to his website?

Did Steve Jobs sweep the floor of the Apple offices?

Does any business owner of a hugely successful business do minor tasks that they could pay someone £10, £15 or £50 an hour to do for them?

No, of course not.

So then; as a law firm owner, if you are tweaking your own website, running your own Google Adwords account or preparing your own expenses sheet when you can pay someone to do this for you for a fraction of the value of your time (and probably with a better outcome) you are doing so at the expense of the growth of your firm.

If you are checking emails firs thing in the morning and letting the world set the agenda for your day instead of spending the first 30 minutes of every day working on the growth of your law firm you are hindering your performance.

Stop it.

It is when you stop doing these things and start being the manager of people doing these for you that you will see your law firm thrive!

Would you indulge me for a moment please? Think about what you have spent your time doing this morning, before this email landed in your inbox just before lunch.

If you haven’t done anything related to making your law firm a better and stronger business, that has to change if you are serious about growth.

Are you?

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Case Study

Now I’ve got eight staff and two offices, and we’ve never been busier.

I’ve been working with Nick for the last six years, and in that time he’s had a significant impact on my business.

We first start working together when I worked at an employment law practice, and when I left there to set up on my own, Nick was one of the first people I called.

I knew that one of the key pieces to get right was the website – in this day and age it’s impossible to run a successful firm without one – and with Nick’s advice, help and guidance, we created our own marketing-focused site that has proven to be the backbone of all the sales and marketing that has followed.

But a good website means nothing unless people see it, and that’s why we turned to Nick to run our Google Adwords, which quickly became a primary source of leads.

In addition to running the traffic, Nick held our hand through every element of the client attraction process, from how to communicate with leads, to how to close sales, and the impact that had on our business cannot be understated.

And that’s why I will always recommend Nick to anyone who needs help with marketing – particularly legal firms: his breadth of knowledge about everything to do with sales and marketing means that he can (and does) help with every part of the picture, resulting in a stronger business than you could have imagined.

Since we’ve been working with Nick, we’ve grown quickly – back in 2013 it was just myself and my wife, and she was part-time.

Now I’ve got eight staff and two offices, and we’ve never been busier.

And if our lead numbers are anything to go by, it’s only going to get better – 2015-2016 saw us get 800 good quality leads in employment law, and that figure more than doubled last year. I can only look forward to more exciting times, working hand-in-hand with Nick to grow my practice and enjoy the fruits that come with that growth.

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