Why Solicitors Should Not Be Scared Of Marketing Their Law Firms

I know from experiece that often even the word ‘marketing’ terrifies some solicitors. They hear the word or think about the word and go into a blind sweat or panic. Solicitors should not be scared of marketing though. Let me explain why by showing you some simple marketing you can do that works.

If you want one simple thing to do to win some more clients, start here:

  1. Look at the last month. Which source has delivered the most new clients to you? If you don’t know, make your task this month to track this better. When you do know, move on to step two;
  2. Make this marketing method work harder for you.

If it is referrals that is working best for you, actively seek out some more referrals or make contact with old referrers who you notice haven’t sent you any work for a while. Maybe whilst its quiet over the summer take them out for a coffee or lunch. Show genuine interest in them rather than simply asking for more referrals and they will come naturally.

If it is your website that is your biggest producer, make it better. Look at your Google Analytics and see which are the most frequently visited pages (login then head to Behaviour/Site Content / All Pages) then work on making them better. Ensure they end with a call to action which includes your linked telephone number (so that the 70% of your visitors on mobile devices can ‘click to call you’), an email address and enquiry form.

If your best source of work is walk-ins, what can you do to make the front of your building even more visible. Signage is one of the most under rated but powerful marketing tools for solicitors. A Boards, facing the footfall and traffic are very good too.

Once you know which method is your best provider of new instructions, starting with improving that is a very good move.

If you don’t know what it is, find out. It matters.

2 more things you can do to grow your law firm:

  1. Read the first free chapters of my Amazon Bestseller, The Law Firm Growth Formula, free of charge – Click here:>>
  2. Download my free book: The 6 Fastest Ways For Solicitors To Win New Clients by clicking the link below:

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Case Study

“We’re busier and more profitable than ever before, but we’re also having more fun too.”

I came across Nick and Samson Consulting back when I was employed and looking for help to grow my caseload.

Unsurprisingly I found him on Google (he definitely has a knack for that platform!), while looking for a legal marketing expert, and ended up joining his Marketing4Solicitors group, learning from afar for several years.

His advice was smart, sound and – most importantly – it worked.

And that’s why when I came to start my own firm up three years ago, I pretty quickly ended up giving Nick a call and started working with him.

I had used another company to help me with some online marketing before that, and to be honest – it was an absolute disaster, costing huge amounts of money and not really delivering any tangible results.

I hoped that wouldn’t be the case with Nick, and I was right.

I brought him right into the business, getting him involved top to bottom, and I can honestly say that it’s the best thing I’ve ever done.

His guidance quickly starting paying dividends, as he coached and mentored me on how to generate more interest and achieve more client instructions, as well as generally how to structure the firm in a way that was the most profitable and productive.

Three years in, and I’m over the moon with the impact that Nick has had on my business.

We’ve got a clear focus and a direction, we know why we do what we do, and most of importantly at all, we’re more successful.

We’re busier and more profitable than ever before, but we’re also having more fun too.

That’s one of the best things about working with Nick – the fact that the advice and guidance he gives is so holistic.

It’s not just about making money, although he has had a huge impact on that for us, but it’s also about helping me to enjoy my life, and growing my firm in a way that means that I have more money in the bank, but more time to enjoy life with my family too.

I guess that’s what makes him so different to others out there – he really does have my best interests at heart and I trust him implicitly.

It’s hard for me to convey just how good Nick is at what he does – before I started working with him, I thought I was pretty good with PR and marketing, but the truth is that in comparison to Nick, I really don’t know anything.

Nick really is a very, very smart guy, and when it comes to running a profitable legal firm, I think there are very few people who could touch him.

And that’s why I’m glad he’s on my team, and that isn’t just hyperbole – he really is a part of my team: any significant business decision I make is run by him first, because I know he’ll give me useful, tangible and practical advice that’ll result in the best outcome for me and the people I care about.

Before working with Nick, I felt like I was on my own, and the future of the firm was on my shoulders; to be honest it was quite a weight.

But now, I’m relaxed about the future, because I know that I’ve got Nick in my corner, one of the smartest marketing minds I’ve ever come across, and a truly honest good guy to boot.

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