Why Solicitors Should Not Be Scared Of Marketing Their Law Firms

I know from experiece that often even the word ‘marketing’ terrifies some solicitors. They hear the word or think about the word and go into a blind sweat or panic. Solicitors should not be scared of marketing though. Let me explain why by showing you some simple marketing you can do that works.

If you want one simple thing to do to win some more clients, start here:

  1. Look at the last month. Which source has delivered the most new clients to you? If you don’t know, make your task this month to track this better. When you do know, move on to step two;
  2. Make this marketing method work harder for you.

If it is referrals that is working best for you, actively seek out some more referrals or make contact with old referrers who you notice haven’t sent you any work for a while. Maybe whilst its quiet over the summer take them out for a coffee or lunch. Show genuine interest in them rather than simply asking for more referrals and they will come naturally.

If it is your website that is your biggest producer, make it better. Look at your Google Analytics and see which are the most frequently visited pages (login then head to Behaviour/Site Content / All Pages) then work on making them better. Ensure they end with a call to action which includes your linked telephone number (so that the 70% of your visitors on mobile devices can ‘click to call you’), an email address and enquiry form.

If your best source of work is walk-ins, what can you do to make the front of your building even more visible. Signage is one of the most under rated but powerful marketing tools for solicitors. A Boards, facing the footfall and traffic are very good too.

Once you know which method is your best provider of new instructions, starting with improving that is a very good move.

If you don’t know what it is, find out. It matters.

2 more things you can do to grow your law firm:

  1. Read the first free chapters of my Amazon Bestseller, The Law Firm Growth Formula, free of charge – Click here:>>
  2. Download my free book: The 6 Fastest Ways For Solicitors To Win New Clients by clicking the link below:

FREE BOOK: 6 Fastest Ways To Win New Law Firm Clients – Click to download now:>>

Chris Carter

Nick has for a long time now been the go to Legal Marketing Expert offering game changing advice in a no-nonsense way.

As well as knowing what works, he will also make sure you don’t waste valuable time on initiatives that aren’t destined to chime.

Approachable, friendly and fun to deal with he will always make sure you are travelling in the right direction and on the road to success.

Can’t recommend enough!

Claire Johnson

Nick is a fountain of knowledge, tried and tested personally. He has that rare gift of not making you feel daft for asking any question. After our consultation I felt far less like a rabbit in the headlights and far more empowered to climb the marketing mountain successfully.

Chris Rennie

Nick takes a no-nonsense approach, cuts the fluff and gets straight to the point – which is an approach that you see very little nowadays in the world of marketing where you have many gurus with complex approach that most probably never work. I look forward to working with Nick.

Anthony McCarthy

Nick gives simple and clear advice which makes sense.

In a field full of smoke and mirror merchants he is the real deal.

His book, content and webinars are first class.

Highly recommended.

Tim Bishop

As the owner of a small to medium-sized law firm, I have found that Samson Consulting’s Marketing4Solicitors monthly newsletter has proved absolutely invaluable throughout the last three years or so. Of all the marketing advice I’ve had over the years, this has proved by far the best value – bringing us tens of thousand of pounds of extra work every year.

One of the best tricks Nick Jervis [who owns Samson Consulting] uses, is not only to identify the kind of marketing actions a small or medium-sized business can take themselves, but he also explains why it works and most importantly then takes you through, step-by-step exactly what you need to do. As someone who is passionate about growing my business, I really look forward to receiving Nick’s excellent newsletter every month.

It’s worth pointing out that initially I was sceptical about his promises – so many marketing businesses promise the earth. But within a couple of months I was absolutely convinced he was right and I have been hooked ever since.

I recommend Nick Jervis and Samson Consulting without any hesitation whatsoever.

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