Design Your Decade

We are fast approaching the end of the first decade of the new millenium. Are you where you wanted or expected to be when you made your business resolutions 10 years ago? Did you expect to be doing better, or have you exceeded your expectations. More importantly, as we can only control the future, where do you want to be at the turn of 2020?

With the holiday period fast approaching now is an excellent time for some reflection and planning. With so much happening in the legal world it is easy to blame these “happenings” for where you now find yourself. The start of the changes by Clementi, The Legal Services Act, Tesco Law, Home Information Packs, referral fees and of course this last year the recession. They may have all played a part in where you find your practice now, but if it is not exactly where you want it to be there is ultimately only one person responsible for this: you.

It is the same for my business too, and for every other business trading. Only the business owners can control how successful their business will be. Only the business owners can make a plan to grow their business and then follow through their plan relentlessly and tirelessly until it succeeds (adapting it along the way as needed). We have all read the stories of the ‘overnight successes’, it is only when reading the story that you read that the said ‘overnight success’ took 15 or 20 years to achieve.

Now is a great time to design your next decade so that you start 2020 exactly where you want to be.

"Your Cross Selling And Referrals ToolKit is impressive and highly practical. For a fraction of the sum most firms waste on advertising, you get a bunch of simple ideas which are easy to implement and will, I have no doubt, help any firm to retain and bring in new clients. The moneyback guarantee frankly makes it a no-brainer. Well done Nick."

Tim Bishop, Bonallack & Bishop Soliciotrs

NB. The Cross Selling And Referrals ToolKit price increases tomorrow, grab your copy now at the current reduced price to help you start seeing all of the opportunities you are currently missing to generate new business!

Ready To Take Action And See Results Now?

Please call 0117 290 8555 to arrange a mutually convenient time for a telephone discussion, Email me or complete a Free Online Enquiry. There is no cost or obligation. We will have a chat about where you are and where you would like to be and I will suggest some things you can do to get there quickly.

Law Firm Marketing

Case Study

From biggest fee earner to no fee earning whilst doubling turnover

I’d been looking for somebody to help me with marketing for a while, and I came across Nick on Google.

That was three years ago, and in that time it’s fair to say that he’s had a massive impact on my business, and my life as a result.

In the early days, my goal was simple and specific: increase the turnover of the business so that I could take more money out of the business.

I had an amount in mind, and I expected it to take years to get there, but when I achieved it in just six months, it began to dawn on me that this guy really knew what he was talking about.

As a result of that early success, and with Nick’s help, I realised that my expectations were too low, and what I could actually achieve, with the right thinking and guidance, was far beyond what I’d ever imagined.

What Nick saw – and what he made me see – was that my business had fantastic potential, but to realise that potential, things needed to change.

Even before Nick got involved, we were getting a decent volume of leads, but it was what was happening to the leads that was the problem.

We weren’t tracking them, there was no process in place and to top it all off, we didn’t have a clear pricing structure, which meant that we were nowhere near as profitable as we could be.

And that’s where Nick came into his own. He built us a bespoke lead generation and sales process, and the results were staggering.

We pretty much doubled our turnover, allowing me to build a four-person sales and marketing team that gets us more leads and more sales.

Of course, Nick’s Google Adwords expertise has been a key part of our growth, and today it’s a hugely profitable marketing pillar for us.

But regardless of the medias or mechanisms we’ve used to grow over the last three years, it’s been Nick’s rock solid marketing plan that underpins it all.

He’s stopped me trying this and that, and got me to focus on the things that’ll have the biggest impact on the business.

And I think there’s a lot more to come – we still haven’t implemented everything that Nick has given us to do, and when we do, I reckon we’ve got around another £250,000 of revenue per year to add to our figures.

And it’s not just the business that’s seen a transformation – it’s been a personal transformation too.

When Nick first got involved, I was the biggest fee earner, and consequently I was reluctant to stop getting involved in cases.

Nick eventually made me see that if I was serious about growing this business, that needed to change and as time has gone on I’ve taken on less and less work – now I don’t do any of it.

And I only wish I’d done it earlier, because the result has been me having more time to build the business, and spending time with the people that are important to me.

Not only that, but the business is stronger, because it’s much less dependent on me.

Nick was right about that one, as he has been about pretty much everything else – it pains me to say it, but it’s true!