Email Newsletters For Solicitors

Why Are Legal Email Newsletters So Important For Solicitors

There are various reasons, but here are the most important ones for you:

  1. Marketing fact: it is far easier to sell more services to existing clients than it is to find new legal clients. Email newsletters allow you to sell more of your legal services to your existing clients by keeping a regular dialogue open with them. When they next decide that they need a solicitor, the fact that you have kept in touch with them every month since they last used you makes you their first port of call.
  2. It is an incredibly cost effective method of law firm marketing. Aside from the cost of email newsletter software, which can be as little as £15 per month, the only additional cost is the creation of the content for each email newsletter. When you consider that you can even outsource the creation of the content very easily and cost effectively (more of that in the guide below), you should appreciate that failing to send a legal email newsletter is costing you a lot of lost revenue.
  3. Perhaps most importantly, when a client who receives your email newsletter responds to it with a request for more information about the legal service in question, you are now in a race of only ‘one of one’ to win their instructions. You have stimulated an interest and unless your prices are sensationally high, your client will not even look elsewhere because you are the only one who has brought this service to their attention.

I could write 100 reasons why you should send email newsletters, but I think I have highlighted the most important three reasons above.

If you are not yet sending legal email newsletters, you need to fix this problem as quickly as possible.

If you need a complete guide to email newsletters, click the box below and let me show you how you can obtain all of the information that you need to create your own email newsletter very quickly and cost effectively.

Ultimate Legal Newsletter Success Template

Want to create a newsletter that creates new clients and recommendations? Simply click the button below:

Click Here to Download Now

Ready To Take Action And See Results Now?

Please call 0117 290 8555 to arrange a mutually convenient time for a telephone discussion, Email me or complete a Free Online Enquiry. There is no cost or obligation. We will have a chat about where you are and where you would like to be and I will suggest some things you can do to get there quickly.

Law Firm Marketing

Tim Bishop

As the owner of a small to medium-sized law firm, I have found that Samson Consulting’s Marketing4Solicitors monthly newsletter has proved absolutely invaluable throughout the last three years or so. Of all the marketing advice I’ve had over the years, this has proved by far the best value – bringing us tens of thousand of pounds of extra work every year.

One of the best tricks Nick Jervis [who owns Samson Consulting] uses, is not only to identify the kind of marketing actions a small or medium-sized business can take themselves, but he also explains why it works and most importantly then takes you through, step-by-step exactly what you need to do. As someone who is passionate about growing my business, I really look forward to receiving Nick’s excellent newsletter every month.

It’s worth pointing out that initially I was sceptical about his promises – so many marketing businesses promise the earth. But within a couple of months I was absolutely convinced he was right and I have been hooked ever since.

I recommend Nick Jervis and Samson Consulting without any hesitation whatsoever.

Anthony McCarthy

Nick gives simple and clear advice which makes sense.

In a field full of smoke and mirror merchants he is the real deal.

His book, content and webinars are first class.

Highly recommended.

Michael Birch

Less than a year ago I asked Nick to help me grow our practice by making the telephone ring.

He’s certainly done that and much more.

The improvements are incredible and Nick has guided me through the many challenges of scaling up, not least the need for a client focused approach.

This has allowed me to start the next phase; organising the practice to ensure a better lifestyle balance for all of us, whilst we continue to grow.

Tim Weir

Having implemented a raft of improvements to our website and marketing campaigns suggested in Nick’s excellent books, I decided to contact the man himself for a one-to-one discussion.

The thirty minutes spent with Nick on that video call provided me with more business improvement tools than I could’ve hoped for. Nick even took the time to give me some insights on client conversion particular to our area of practice.

Online reviews are often brimming with trite phrases and hyperbole, but I cannot find any other way of saying that my only regret is that I didn’t contact Samson Consulting sooner.

Chris Carter

Nick has for a long time now been the go to Legal Marketing Expert offering game changing advice in a no-nonsense way.

As well as knowing what works, he will also make sure you don’t waste valuable time on initiatives that aren’t destined to chime.

Approachable, friendly and fun to deal with he will always make sure you are travelling in the right direction and on the road to success.

Can’t recommend enough!

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