Email Newsletters For Solicitors

Why Are Legal Email Newsletters So Important For Solicitors

There are various reasons, but here are the most important ones for you:

  1. Marketing fact: it is far easier to sell more services to existing clients than it is to find new legal clients. Email newsletters allow you to sell more of your legal services to your existing clients by keeping a regular dialogue open with them. When they next decide that they need a solicitor, the fact that you have kept in touch with them every month since they last used you makes you their first port of call.
  2. It is an incredibly cost effective method of law firm marketing. Aside from the cost of email newsletter software, which can be as little as £15 per month, the only additional cost is the creation of the content for each email newsletter. When you consider that you can even outsource the creation of the content very easily and cost effectively (more of that in the guide below), you should appreciate that failing to send a legal email newsletter is costing you a lot of lost revenue.
  3. Perhaps most importantly, when a client who receives your email newsletter responds to it with a request for more information about the legal service in question, you are now in a race of only ‘one of one’ to win their instructions. You have stimulated an interest and unless your prices are sensationally high, your client will not even look elsewhere because you are the only one who has brought this service to their attention.

I could write 100 reasons why you should send email newsletters, but I think I have highlighted the most important three reasons above.

If you are not yet sending legal email newsletters, you need to fix this problem as quickly as possible.

If you need a complete guide to email newsletters, click the box below and let me show you how you can obtain all of the information that you need to create your own email newsletter very quickly and cost effectively.

Ultimate Legal Newsletter Success Template

Want to create a newsletter that creates new clients and recommendations? Simply click the button below:

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Please call 0117 290 8555 to arrange a mutually convenient time for a telephone discussion, Email me or complete a Free Online Enquiry. There is no cost or obligation. We will have a chat about where you are and where you would like to be and I will suggest some things you can do to get there quickly.

Law Firm Marketing

Case Study

A straightforward approach with a genuine expertise, providing you with a proven plan of exactly what you need to do to grow your firm.

I first stumbled across Nick when searching on Amazon for help growing a firm in the legal sector.

Straight away I was struck by his no-nonsense approach, so after checking out a preview of his book, I bought it on Kindle and started devouring it straight away.

What was immediately apparent was that Nick really does know what he’s talking about, which was hugely refreshing in an industry with plenty of bluffers and chancers.

I found the fact that Nick has actually been there and done it in the legal world very compelling indeed, and after finishing the book, I knew there was plenty he still had to teach me.

I booked a free call, which contained plenty of value, but what became clear is that if I was really going to get Nick’s personalised help to grow my firm, I needed to do it properly, so after speaking to a couple of Nick’s clients to reassure myself I was making the right decision, I took the plunge, and booked the Steady Stream of New Clients meeting.

And I’m so glad I did.

From the moment my wife Rachael and I arrived, Nick put us at complete ease and we quickly built up a strong rapport, and thanks to the pre-meeting preparation put in by all parties, we were able to wring a huge amount of value out of it, because most of the fact-finding had already been completed before the meeting began.

Consequently, the meeting was chockfull of useful, actionable information, and most importantly, that information was grounded on what actually works in the real world – no theory in sight.

When we left Bristol, we were hugely energised and excited; but more than that, we also had clarity, and three days later, things were even clearer, thanks to the report Nick prepared for us detailing exactly what marketing we needed to be doing AND how to make sure that that marketing was actually implemented.

Having used a consultant in the past, my biggest fear was that there’d be a lot of talking around the issues, and a whole lot more questions than answers, but that simply isn’t how Nick works.

Instead, he calls a spade a spade, and fuses that straightforward approach with a genuine expertise, providing you with a proven plan of exactly what you need to do to grow your firm.

If you’re considering booking one of Nick’s Steady Stream of New Clients meetings, I would say, unhesitatingly, that you need to go for it”

Bill Ward, Ward Trademarks

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