Email Newsletters For Solicitors

Why Are Legal Email Newsletters So Important For Solicitors

There are various reasons, but here are the most important ones for you:

  1. Marketing fact: it is far easier to sell more services to existing clients than it is to find new legal clients. Email newsletters allow you to sell more of your legal services to your existing clients by keeping a regular dialogue open with them. When they next decide that they need a solicitor, the fact that you have kept in touch with them every month since they last used you makes you their first port of call.
  2. It is an incredibly cost effective method of law firm marketing. Aside from the cost of email newsletter software, which can be as little as £15 per month, the only additional cost is the creation of the content for each email newsletter. When you consider that you can even outsource the creation of the content very easily and cost effectively (more of that in the guide below), you should appreciate that failing to send a legal email newsletter is costing you a lot of lost revenue.
  3. Perhaps most importantly, when a client who receives your email newsletter responds to it with a request for more information about the legal service in question, you are now in a race of only ‘one of one’ to win their instructions. You have stimulated an interest and unless your prices are sensationally high, your client will not even look elsewhere because you are the only one who has brought this service to their attention.

I could write 100 reasons why you should send email newsletters, but I think I have highlighted the most important three reasons above.

If you are not yet sending legal email newsletters, you need to fix this problem as quickly as possible.

If you need a complete guide to email newsletters, click the box below and let me show you how you can obtain all of the information that you need to create your own email newsletter very quickly and cost effectively.

Ultimate Legal Newsletter Success Template

Want to create a newsletter that creates new clients and recommendations? Simply click the button below:

Click Here to Download Now

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Please call 0117 290 8555 to arrange a mutually convenient time for a telephone discussion, Email me or complete a Free Online Enquiry. There is no cost or obligation. We will have a chat about where you are and where you would like to be and I will suggest some things you can do to get there quickly.

Law Firm Marketing

Case Study

I’d always had a retirement date in mind, but before I started working with Nick, I didn’t imagine there was any chance that I’d achieve it

Whether you’re a sole practitioner or a large firm, you’ll get huge value from working with Nick, of that I have no doubt.

It was five years ago that I first came across Nick Jervis, and my only regret is that I didn’t start working with him earlier.

I was a sole practitioner, and for years I’d been advertising in the Yellow Pages and getting decent results.

But as time went on, the response diminished, I was struggling to get as many clients as I needed, and to top it all off, the Yellow Pages still kept pushing the price up.

Eventually, enough was enough – something had to change, otherwise my business was going to be in trouble.

I’d been aware of this guy, Nick Jervis, for a while, and as far as I could tell he was pulling up trees in the solicitor industry with new, sophisticated marketing.

But something had held me back – maybe it was a fear of the new or the unknown.

Whatever it was, I eventually overcame it, hopped on a train to Nailsea, and spent an enthralling day with Nick, where he explained exactly where I was going wrong, and what he’d be doing to fix it.

He certainly wasn’t all talk either, because he went about fixing it with quite some speed.

He got to work constructing a website that would actually convert clients, and then focused on getting me to the top of Google Adwords.

And once he’d done that, the response was spectacular – a few months earlier I’d been scratching around for leads, and now I was getting 3-4 qualified Probate or conveyancing leads direct to my email inbox every single day.

As a result, the turnover increased considerably, and with more breathing space, Nick and I were able to get everything working smoothly.

I was getting more leads, gaining more instructions and making more money than I ever had before.

I’d always had a retirement date in mind, but before I started working with Nick, I didn’t imagine there was any chance that I’d achieve it – the income just wasn’t there.

But with Nick’s help, things changed quickly and significantly, to the point where I was able to reach my retirement date – I’d been at it for 42 years and I decided enough was enough!

Thanks to Nick, I stopped doing Probate and conveyancing, and stepped into semi-retirement as a notary public, which gives me just enough to do to ensure I’m out from beneath my partner’s feet – needless to say, Nick still helps me get work via Google Adwords.

I can’t overstate this enough – Nick changed my life, and for that I will always be grateful. Where I was struggling, Nick stepped in, transformed things and ensured I met my personal and professional goals.

Whether you’re a sole practitioner or a large firm, you’ll get huge value from working with Nick, of that I have no doubt.