Make It Easier For Your Legal Clients To Find What They Are Looking For!

Tip 2 – Make It Easier For Your Clients To Find What They Are Looking For!

The next opportunity to instantly attract more legal clients to your practice is to make it really easy for your clients to find what they are looking for.

Take a look at your website at the moment, particularly the navigation for your legal services, and ask yourself if it is logical to a client, or logical only to a solicitor within your practice.

The biggest problems are usually:

1. The website navigation is not listed alphabetically but usually in the order of the importance of each service to the law firm (remember it is supposed to be all about the client – ‘clients first’); and

2. Use of jargon in the naming of your legal services.

I so frequently see navigation listed in the order of importance to the firm, so Personal Injury services might be first, then Employment, then Wills & Probate (more on that in the next paragraph).

This means absolutely nothing to your client. The only logical order for a client is alphabetical, so fix your navigation if this applies to your website.

The second point relates to legal jargon. I mentioned Wills & Probate above as this is a prime example. A person looking for Probate services does not run to their computer and type in ‘Wills & Probate Services’. They either type into Google ‘Probate Service’ or ‘Probate Solicitor’. Likewise, a person looking to make a Will does not type in ‘Wills & Probate Services’.

Whilst you might lump them together on your website because it makes sense to you, it is not what your clients are looking for; so splitting these services up so that they have their own navigation to reach them is a very good idea. Are you doing this with other areas of law too?

" I had spent a lot of time and money on my website and it simply wasn’t producing the leads that I wanted or expected. I had a one on one consultation with Nick Jervis and his advice changed things literally overnight. The website is now regularly providing me with new leads and new clients.”
Nick O’Neill, Lees Solicitors

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Law Firm Marketing

Case Study

I’d always had a retirement date in mind, but before I started working with Nick, I didn’t imagine there was any chance that I’d achieve it

Whether you’re a sole practitioner or a large firm, you’ll get huge value from working with Nick, of that I have no doubt.

It was five years ago that I first came across Nick Jervis, and my only regret is that I didn’t start working with him earlier.

I was a sole practitioner, and for years I’d been advertising in the Yellow Pages and getting decent results.

But as time went on, the response diminished, I was struggling to get as many clients as I needed, and to top it all off, the Yellow Pages still kept pushing the price up.

Eventually, enough was enough – something had to change, otherwise my business was going to be in trouble.

I’d been aware of this guy, Nick Jervis, for a while, and as far as I could tell he was pulling up trees in the solicitor industry with new, sophisticated marketing.

But something had held me back – maybe it was a fear of the new or the unknown.

Whatever it was, I eventually overcame it, hopped on a train to Nailsea, and spent an enthralling day with Nick, where he explained exactly where I was going wrong, and what he’d be doing to fix it.

He certainly wasn’t all talk either, because he went about fixing it with quite some speed.

He got to work constructing a website that would actually convert clients, and then focused on getting me to the top of Google Adwords.

And once he’d done that, the response was spectacular – a few months earlier I’d been scratching around for leads, and now I was getting 3-4 qualified Probate or conveyancing leads direct to my email inbox every single day.

As a result, the turnover increased considerably, and with more breathing space, Nick and I were able to get everything working smoothly.

I was getting more leads, gaining more instructions and making more money than I ever had before.

I’d always had a retirement date in mind, but before I started working with Nick, I didn’t imagine there was any chance that I’d achieve it – the income just wasn’t there.

But with Nick’s help, things changed quickly and significantly, to the point where I was able to reach my retirement date – I’d been at it for 42 years and I decided enough was enough!

Thanks to Nick, I stopped doing Probate and conveyancing, and stepped into semi-retirement as a notary public, which gives me just enough to do to ensure I’m out from beneath my partner’s feet – needless to say, Nick still helps me get work via Google Adwords.

I can’t overstate this enough – Nick changed my life, and for that I will always be grateful. Where I was struggling, Nick stepped in, transformed things and ensured I met my personal and professional goals.

Whether you’re a sole practitioner or a large firm, you’ll get huge value from working with Nick, of that I have no doubt.

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