How To Make Your Legal Website Generate New Clients

Tip 1 For Making Your Legal Website Generate New Clients

Please do not think for a moment that because this is so simple a tip that it does not have value. This one tip alone has changed some of my client’s websites from ‘non-performers’ into ‘client generators’ instantly.

So what is it? It is very simply to make use of my very simple marketing definition. There are many marketing definitions, and most of them will send you to sleep – no wonder people find marketing so complicated. Yet it really doesn’t need to be. All you need to remember when it comes to your marketing are two very simple words:

Client’s First!

When it comes to your website bearing this statement in mind when you write the content that your prospects are reading is by far the most important change you can make to your website, and the one that can make the most difference; instantly!

If your website talks more about your firm and ‘we/us’ than it does about ‘you/the client/our client’ you are missing a major opportunity to win new instructions.

At the time that a potential client lands on your website the ONLY thing that matters to them is their problem or their situation. They want to see that you understand how they are feeling and that you have the necessary experience to supply the help that they need.

So if your website talks about your firm more than the client, and mentions that you were ‘formed in 1832’ as the opening line on your home page, just after the word WELCOME in bold, you really do have some problems. The good news is that these are problems that can easily and cheaply be fixed.

Put yourself in the position of your potential clients and rewrite your website content to solve their problems. When you do this you will instantly start to generate more leads from the visitors who are currently reaching your website but also sadly leaving it before they take any action.

I mentioned at the beginning that this is a simple tip, but please do not think it is important. It is massively so, so please do consider it and act upon it. I promise you that you will soon be thanking me for it!

Ready To Take Action And See Results Now?

Please call 0117 290 8555 to arrange a mutually convenient time for a telephone discussion, Email me or complete a Free Online Enquiry. There is no cost or obligation. We will have a chat about where you are and where you would like to be and I will suggest some things you can do to get there quickly.

Law Firm Marketing

Emerson Scotland

Brilliant, insightful and a great discussion. Nick certainly knows his stuff and makes you feel at ease.

Michael Birch

Less than a year ago I asked Nick to help me grow our practice by making the telephone ring.

He’s certainly done that and much more.

The improvements are incredible and Nick has guided me through the many challenges of scaling up, not least the need for a client focused approach.

This has allowed me to start the next phase; organising the practice to ensure a better lifestyle balance for all of us, whilst we continue to grow.

Claire Johnson

Nick is a fountain of knowledge, tried and tested personally. He has that rare gift of not making you feel daft for asking any question. After our consultation I felt far less like a rabbit in the headlights and far more empowered to climb the marketing mountain successfully.

Tim Weir

Having implemented a raft of improvements to our website and marketing campaigns suggested in Nick’s excellent books, I decided to contact the man himself for a one-to-one discussion.

The thirty minutes spent with Nick on that video call provided me with more business improvement tools than I could’ve hoped for. Nick even took the time to give me some insights on client conversion particular to our area of practice.

Online reviews are often brimming with trite phrases and hyperbole, but I cannot find any other way of saying that my only regret is that I didn’t contact Samson Consulting sooner.

Chris Thomas

As usual with Nick he was super informative and helpful and gave me some very good tips for me to go forward with. He exudes positivity and makes dealing with him a pleasure. Also gave me a steer in helping two other contacts I have who may be able to use his services

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