Help With Google Ads For Solicitors?

Paid advertising doesn’t work, you say to yourself.

You had decided that it was about time that you finally tested Google Ads, or Pay Per Click, to see whether it really was as good as people said.

Google Ads For Solicitors

You set up your campaign, you spent a few hundred pounds a month for the next few months, even a few thousand pounds, but you didn’t notice any real difference in terms of your telephone ringing, or more importantly, new instructions.

What happened?

Did it just confirm your thoughts that this sort of marketing just isn’t for you, or did you feel that there were some signs of encouragement, but that you just didn’t quite know how you were supposed to do it to make it effective?

The most common reasons that Google Ads fails are these:

  • Using ‘broad match’ search terms, which means that you attract very lowly qualified traffic, often at a high cost. One legal client spend a few hundred pounds with Ads one month on people looking for answers for crossword clues because he was using broad match – really!;
  • Failure to send the visitors to the right pages on your website (this is usually the biggest killer); and
  • Having too many keywords in each Ad Group.

Each one of these things when fixed can turn a failing campaign into a winning one.

I recently took over a campaign for a client called Jim, and he had been unsuccessfully running it for nearly 12 months. This is what he said after I had revamped his campaign and got it working nicely:

“I have been using Ads for a year with no results, but as soon as Nick Jervis took over the campaigns we started getting calls and winning new clients.”

If you have had a similar problem, please don’t give up on Google Ads for marketing your solicitors practice; instead let me show you where you are going wrong, and perhaps more importantly, how to fix it.

Download my Google Ads for solicitors guide now to see exactly what you need to do to make this most effective form of marketing for solicitors work for your law firm.

Ready To Take Action And See Results Now?

Please call 0117 290 8555 to arrange a mutually convenient time for a telephone discussion, Email me or complete a Free Online Enquiry. There is no cost or obligation. We will have a chat about where you are and where you would like to be and I will suggest some things you can do to get there quickly.

Law Firm Marketing

Iain MacDonald

Excellent consultation very practical and straight forward planning, positively and optimistically reimagining a small law firms prospects.

Imran Ali

I have been working with Nick Jervis for well over a year now.

I am a subscriber to the Marketing for Solicitors Service which has taught me integral techniques and tricks of the trade to grow my firm.

I can honestly say that Nick Jervis taught me a number of techniques that I would not ordinarily have thought of.

I feel that Nick Jervis is essential if you are serious about growing your business.

I would recommend his services to anyone who is serious about growing their firm.

I feel that Nick has totally transformed the way we now think and he is a genius in the world of marketing for law firms.

In my opinion, the consultancy offered by Nick Jervis will drive real value to your business.

Tim Bishop

As the owner of a small to medium-sized law firm, I have found that Samson Consulting’s Marketing4Solicitors monthly newsletter has proved absolutely invaluable throughout the last three years or so. Of all the marketing advice I’ve had over the years, this has proved by far the best value – bringing us tens of thousand of pounds of extra work every year.

One of the best tricks Nick Jervis [who owns Samson Consulting] uses, is not only to identify the kind of marketing actions a small or medium-sized business can take themselves, but he also explains why it works and most importantly then takes you through, step-by-step exactly what you need to do. As someone who is passionate about growing my business, I really look forward to receiving Nick’s excellent newsletter every month.

It’s worth pointing out that initially I was sceptical about his promises – so many marketing businesses promise the earth. But within a couple of months I was absolutely convinced he was right and I have been hooked ever since.

I recommend Nick Jervis and Samson Consulting without any hesitation whatsoever.

Chris Thomas

As usual with Nick he was super informative and helpful and gave me some very good tips for me to go forward with. He exudes positivity and makes dealing with him a pleasure. Also gave me a steer in helping two other contacts I have who may be able to use his services

Carl Atkinson

I have enjoyed working with Nick over the past couple of years and his advice has helped me manage and improve the marketing of my business.

Nick has provided many helpful and practical suggestions to improve my marketing strategy and I am happy to recommend his services.