How To Tell If Your Law Firm Business Model Is Broken

I have had quite a few chats with solicitors over the years during which I discover that their business model is broken.

They don’t use these words, but I soon discover that this is the truth of the matter.

The conversation usually goes something like this:

“Nick, I don’t need any more clients. I don’t have enough hours in the day for the ones I already have.”

“That is fantastic”, I reply. “So things are going really well for you and you have a continuing supply of new enquiries and are making really good profits then?”

“Oh no, I am working six or seven days a week and I am barely breaking even.”

“Oh no. Would you like me to tell you how to fix that then?”

“I would love you to!”

“Start by putting your prices up.”

“Oh no, it’s not that simple Nick. I can’t do that; I would lose all of my clients.”

It really can and is that simple; well almost.How To Tell If Your Law Firm Business Model Is Broken

If we have learned anything from this dreadful pandemic, it is a reminder that time and life are precious. We need to make the most of every second of every minute of every hour of every day.

When you automate or outsource your marketing so that it produces a steady and consistent flow of ‘the right types of’ new client instructions (not just anyone who will say yes to your cheapest rate), you can dramatically increase your profits and your time away from your law firm.

The key thing is to:

  • Have two or three automated marketing tactics working for you day and night to drive prospects to your website.
  • Ensure that your website pre-sells your expertise so that when your prospect has that first conversation with you, they know you are not going to be the cheapest, but that you are going to be one of the best.
  • Hold the Meaningful Conversation with your prospect, so that you get to the ‘nitty gritty’ of their challenges and concerns and explain why you are the best solicitor for their needs. This is Blueprint 2 inside the Marketing4Solicitors
  • Follow up in the right way to land more instructions.

When you put these practices in place, you can charge a proper price for your services, reclaim your weekends and generally have a lot more fun.

I have worked with conveyancing solicitors, possibly the most commoditised legal service in the country, and they have successfully done this, so it works for all legal services.

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Chris Rennie

Nick takes a no-nonsense approach, cuts the fluff and gets straight to the point – which is an approach that you see very little nowadays in the world of marketing where you have many gurus with complex approach that most probably never work. I look forward to working with Nick.

Tim Weir

Having implemented a raft of improvements to our website and marketing campaigns suggested in Nick’s excellent books, I decided to contact the man himself for a one-to-one discussion.

The thirty minutes spent with Nick on that video call provided me with more business improvement tools than I could’ve hoped for. Nick even took the time to give me some insights on client conversion particular to our area of practice.

Online reviews are often brimming with trite phrases and hyperbole, but I cannot find any other way of saying that my only regret is that I didn’t contact Samson Consulting sooner.

Mark Shepherd

I have worked with Nick for many years. He is an excellent consultant and helps law firms and businesses attract the clients they are looking for. Highly recommend.

Tim Bishop

As the owner of a small to medium-sized law firm, I have found that Samson Consulting’s Marketing4Solicitors service has proved absolutely invaluable throughout the last three years or so. Of all the marketing advice I’ve had over the years, this has proved by far the best value – bringing us tens of thousand of pounds of extra work every year.

One of the best tricks Nick Jervis [who owns Samson Consulting] uses, is not only to identify the kind of marketing actions a small or medium-sized business can take themselves, but he also explains why it works and most importantly then takes you through, step-by-step exactly what you need to do. As someone who is passionate about growing my business, I really look forward to receiving Nick’s excellent newsletter every month.

It’s worth pointing out that initially I was sceptical about his promises – so many marketing businesses promise the earth. But within a couple of months I was absolutely convinced he was right and I have been hooked ever since.

I recommend Nick Jervis and Samson Consulting without any hesitation whatsoever.

Carl Atkinson

I have enjoyed working with Nick over the past couple of years and his advice has helped me manage and improve the marketing of my business.

Nick has provided many helpful and practical suggestions to improve my marketing strategy and I am happy to recommend his services.

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