I was in the car with my lovely 21 year old daughter the other day. It’s her first car and she has had it for four years from new – I need to tell you that as it is an important part of the story….
It was one of those recent very hot days and her car was sweltering.
Both being hayfever sufferers, we had the windows shut and my daughter put the fans on fast.
I realised that warm air alone wasn’t going to be enough to cool us so I pressed the aircon button and felt the relief of very cold air on my face.
At the same time as I did this my daughter’s jaw dropped to the floor.
“Wow, cold air, how?” she exclaimed!
“I have been sweating furiously for four years. I thought that the fan was as good as the aircon got!?!”
Now I must point out at this point that Megan is a bright girl, but for some reason she hadn’t mentioned her oven of a car to me for four years and just accepted it.
She didn’t realise it was as simple as pressing a button and then, hey presto, cold air came out.
I am sure she is using her car more than before now that it is nice and cool. The story still keeps making me chuckle!
When it comes to winning clients, not all marketing is as simple as pressing a button and watching the clients come marching along to your door (or your Zoom call these days).
However, Google Ads is that simple.
Turn it on, just like the air conditioning, get prospects looking for your services to your website and then turn them into new clients. Bingo!
You need someone who knows what they are doing with Google Ads, but when you find that person and they set it all up correctly for you it really is ‘push the button and away you go’.
I have taken over the management of a few Google Ads campaigns recently from other ‘specialist’ legal marketing companies, and on every occasion I have achieved much better results for my clients, meaning more enquiries for their services.
If you would like to discover how to win more clients with Google Ads, download my Google Ads Whitepaper by clicking the link below: