Google Ads For Solicitors = Pushing The New Clients On Button

I was in the car with my lovely 21 year old daughter the other day. It’s her first car and she has had it for four years from new – I need to tell you that as it is an important part of the story….

It was one of those recent very hot days and her car was sweltering.

Both being hayfever sufferers, we had the windows shut and my daughter put the fans on fast.

I realised that warm air alone wasn’t going to be enough to cool us so I pressed the aircon button and felt the relief of very cold air on my face.

Google Ads PPC For Law Firms

At the same time as I did this my daughter’s jaw dropped to the floor.

“Wow, cold air, how?” she exclaimed!

“I have been sweating furiously for four years. I thought that the fan was as good as the aircon got!?!”

Now I must point out at this point that Megan is a bright girl, but for some reason she hadn’t mentioned her oven of a car to me for four years and just accepted it.

She didn’t realise it was as simple as pressing a button and then, hey presto, cold air came out.

I am sure she is using her car more than before now that it is nice and cool. The story still keeps making me chuckle!

Google Ads Solicitors PPC UK Law Firm Marketing Consultant

When it comes to winning clients, not all marketing is as simple as pressing a button and watching the clients come marching along to your door (or your Zoom call these days).

However, Google Ads is that simple.

Turn it on, just like the air conditioning, get prospects looking for your services to your website and then turn them into new clients. Bingo!

You need someone who knows what they are doing with Google Ads, but when you find that person and they set it all up correctly for you it really is ‘push the button and away you go’.

I have taken over the management of a few Google Ads campaigns recently from other marketing companies, and on every occasion I have achieved much better results for my clients, meaning more enquiries for their services.

If you would like generate more clients from your Google Ads spend and to discover how to ask me to carry out a live review of your PPC Campaign, download my whitepaper:

Google Ads Whitepaper For Solicitors. Click here to receive your copy:>>

Case Study

“We’re busier and more profitable than ever before, but we’re also having more fun too.”

I came across Nick and Samson Consulting back when I was employed and looking for help to grow my caseload.

Unsurprisingly I found him on Google (he definitely has a knack for that platform!), while looking for a legal marketing expert, and ended up joining his Marketing4Solicitors group, learning from afar for several years.

His advice was smart, sound and – most importantly – it worked.

And that’s why when I came to start my own firm up three years ago, I pretty quickly ended up giving Nick a call and started working with him.

I had used another company to help me with some online marketing before that, and to be honest – it was an absolute disaster, costing huge amounts of money and not really delivering any tangible results.

I hoped that wouldn’t be the case with Nick, and I was right.

I brought him right into the business, getting him involved top to bottom, and I can honestly say that it’s the best thing I’ve ever done.

His guidance quickly starting paying dividends, as he coached and mentored me on how to generate more interest and achieve more client instructions, as well as generally how to structure the firm in a way that was the most profitable and productive.

Three years in, and I’m over the moon with the impact that Nick has had on my business.

We’ve got a clear focus and a direction, we know why we do what we do, and most of importantly at all, we’re more successful.

We’re busier and more profitable than ever before, but we’re also having more fun too.

That’s one of the best things about working with Nick – the fact that the advice and guidance he gives is so holistic.

It’s not just about making money, although he has had a huge impact on that for us, but it’s also about helping me to enjoy my life, and growing my firm in a way that means that I have more money in the bank, but more time to enjoy life with my family too.

I guess that’s what makes him so different to others out there – he really does have my best interests at heart and I trust him implicitly.

It’s hard for me to convey just how good Nick is at what he does – before I started working with him, I thought I was pretty good with PR and marketing, but the truth is that in comparison to Nick, I really don’t know anything.

Nick really is a very, very smart guy, and when it comes to running a profitable legal firm, I think there are very few people who could touch him.

And that’s why I’m glad he’s on my team, and that isn’t just hyperbole – he really is a part of my team: any significant business decision I make is run by him first, because I know he’ll give me useful, tangible and practical advice that’ll result in the best outcome for me and the people I care about.

Before working with Nick, I felt like I was on my own, and the future of the firm was on my shoulders; to be honest it was quite a weight.

But now, I’m relaxed about the future, because I know that I’ve got Nick in my corner, one of the smartest marketing minds I’ve ever come across, and a truly honest good guy to boot.

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