Solicitors Marketing Badge Of Honour, COLP & COFA

I recently completed a Zoom meeting for solicitors (over 200) who are clients and contacts of a very smart chap I know who takes care of compliance for solicitors.Solicitors Marketing Badge Of Honour, COLP & COFA

Apparently, I am told, COLP and COFA are the most exciting things in life (by him), but by my solicitor clients, not so much.

So he takes care of all of that stuff for his clients, who are all law firm owners.

On the Zoom I did some live website reviews and certain themes kept coming up time and time again, so I thought if they were relevant to these law firm owners, they may well be relevant to you too.

  1. The word solicitors did not appear anywhere near the logo at the top of the page. This is your badge of honour – display it proudly so that people know they are in the right place.
  2. There was no strapline beneath the logo explaining who the firm helped and what they achieved for them. The Law Firm Growth Formula provides you with an exercise to work out your strapline if you do not already have one. Mine is “Helping law firms to grow”, but as I type that I am thinking, it is actually the law firm owners that I help to grow, personally and business wise. Should I change it?
  3. There was not enough content on each page so it was almost impossible for a visitor or Google to know if the firm really knew their onions. We all want people who know their onions these days (spring or calcot?) rather than ‘average’ onion sellers. Life is too short for ‘average’.
  4. There were not enough pages in each of the legal services sections to prove expertise of the topic in question. As each page increases your chance of Google sending you more visitors looking for the services that you provide, there should be at least 5 to 10 pages for each legal service.
  5. There were no images on each page to break up the content (and to help with Search Engine Marketing).
  6. There were no reviews sewn into the content. This part is vital for external proof of your expertise. Seeing as most people are visiting your website on a mobile, if you have reviews at the bottom of the site or the right hand side, they won’t be seen until the very end of a view of your website on a mobile phone. There are other reasons why they need to be sewn in but I am trying to keep this email short and punchy – and possibly failing with that aim as I look back up the page – but this is important stuff. Important because when you get it right, your website produces new clients every single day of the year.
  7. There was no Live Chat. I don’t mean the type offered by call centres just when they are around, but the type offered by companies who run it 24 hours a day, 7 days a week, 365 days a year without any input required from you. Some people are night owls, let your remote team connect with them on Live Chat and then you pick them up the next day. Let me know if you would like an introduction.
  8. There were no calls to action. No telephone number (or an unlinked one). No email address and no enquiry form on its own separate page (not the contact page). This part is vital. I know from testing.

I shall leave you there, but check these things on your website for me please. They really are important and what I like about these suggested fixes, for you that is, is that once you fix them, they stay fixed and will deliver you new clients each and every day thereafter.

Once you have fixed them and don’t have to worry about where your next client is coming from, you can then spend more time COLP’ing and COFA’ing if you fancy it. Or you can let my friend’s software take care of it – that would work too. Let me know if you would like some details.

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Case Study

“We’re busier and more profitable than ever before, but we’re also having more fun too.”

I came across Nick and Samson Consulting back when I was employed and looking for help to grow my caseload.

Unsurprisingly I found him on Google (he definitely has a knack for that platform!), while looking for a legal marketing expert, and ended up joining his Marketing4Solicitors group, learning from afar for several years.

His advice was smart, sound and – most importantly – it worked.

And that’s why when I came to start my own firm up three years ago, I pretty quickly ended up giving Nick a call and started working with him.

I had used another company to help me with some online marketing before that, and to be honest – it was an absolute disaster, costing huge amounts of money and not really delivering any tangible results.

I hoped that wouldn’t be the case with Nick, and I was right.

I brought him right into the business, getting him involved top to bottom, and I can honestly say that it’s the best thing I’ve ever done.

His guidance quickly starting paying dividends, as he coached and mentored me on how to generate more interest and achieve more client instructions, as well as generally how to structure the firm in a way that was the most profitable and productive.

Three years in, and I’m over the moon with the impact that Nick has had on my business.

We’ve got a clear focus and a direction, we know why we do what we do, and most of importantly at all, we’re more successful.

We’re busier and more profitable than ever before, but we’re also having more fun too.

That’s one of the best things about working with Nick – the fact that the advice and guidance he gives is so holistic.

It’s not just about making money, although he has had a huge impact on that for us, but it’s also about helping me to enjoy my life, and growing my firm in a way that means that I have more money in the bank, but more time to enjoy life with my family too.

I guess that’s what makes him so different to others out there – he really does have my best interests at heart and I trust him implicitly.

It’s hard for me to convey just how good Nick is at what he does – before I started working with him, I thought I was pretty good with PR and marketing, but the truth is that in comparison to Nick, I really don’t know anything.

Nick really is a very, very smart guy, and when it comes to running a profitable legal firm, I think there are very few people who could touch him.

And that’s why I’m glad he’s on my team, and that isn’t just hyperbole – he really is a part of my team: any significant business decision I make is run by him first, because I know he’ll give me useful, tangible and practical advice that’ll result in the best outcome for me and the people I care about.

Before working with Nick, I felt like I was on my own, and the future of the firm was on my shoulders; to be honest it was quite a weight.

But now, I’m relaxed about the future, because I know that I’ve got Nick in my corner, one of the smartest marketing minds I’ve ever come across, and a truly honest good guy to boot.