Failure To A Terrorist, And A Law Firm Owner, Is Just A Rehearsal For Success

How do you feel about conspiracy theories?

I was talking with a solicitor recently about this dreadful pandemic. We were musing over whether it created intentionally in a chemical laboratory for whatever reason or by a complete fluke of nature; a mistake?

We all hope it was the latter and will probably (thankfully) never know if it was the former. That’s the Failure To A Terrorist, And A Law Firm Owner, Is Just A Rehearsal For Successbeauty of conspiracy theories, you don’t need to know the truth, just enough to spin a yarn that some believe in to gather a following*.

In one of the Mission Impossible films, Tom Cruise (Ethan Hunt) is talking with his team about the latest attempt by a terrorist to wreak havoc on the world which went wrong.

His team are happy about this fact, but Cruise isn’t. He admonishes them with the line:

“Failure to a terrorist is just a rehearsal for success.”

As lines in a film go, I have always found that to be a very powerful line.

What I particularly like about it is that it is a transferable line.

It can, and should, be used by law firm owners as much as terrorists.

If you apply the two key traits contained in that line to your firm, you are destined for success.

What are the two traits?

1. You do not always succeed with your marketing or your growth plan at the first attempt. However, you know that failure is a part of your path to success. Each time you try something and it doesn’t work, learn from it, refine it, do it again and get closer to making it work. Failure is just a rehearsal for success. When you couple this with the second trait you will ultimately succeed.

2. Commitment to succeed. When you make the decision that you will reach whatever growth goals you set yourself, no matter how many times obstacles or life events get in your way, you will get there. You can’t fail.

Who knew that Tom Cruise was a marketing man?

Failure with any aspect of your marketing should absolutely be treated as a stepping stone to success, not the final stone in a path leading to a brick wall.

Who is with me (and Tom if he must be in on this – he always likes to get in on my action)?

* Google “Flat earth society” if you would like some entertainment – who knew!

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Case Study

I’d always had a retirement date in mind, but before I started working with Nick, I didn’t imagine there was any chance that I’d achieve it

Whether you’re a sole practitioner or a large firm, you’ll get huge value from working with Nick, of that I have no doubt.

It was five years ago that I first came across Nick Jervis, and my only regret is that I didn’t start working with him earlier.

I was a sole practitioner, and for years I’d been advertising in the Yellow Pages and getting decent results.

But as time went on, the response diminished, I was struggling to get as many clients as I needed, and to top it all off, the Yellow Pages still kept pushing the price up.

Eventually, enough was enough – something had to change, otherwise my business was going to be in trouble.

I’d been aware of this guy, Nick Jervis, for a while, and as far as I could tell he was pulling up trees in the solicitor industry with new, sophisticated marketing.

But something had held me back – maybe it was a fear of the new or the unknown.

Whatever it was, I eventually overcame it, hopped on a train to Nailsea, and spent an enthralling day with Nick, where he explained exactly where I was going wrong, and what he’d be doing to fix it.

He certainly wasn’t all talk either, because he went about fixing it with quite some speed.

He got to work constructing a website that would actually convert clients, and then focused on getting me to the top of Google Adwords.

And once he’d done that, the response was spectacular – a few months earlier I’d been scratching around for leads, and now I was getting 3-4 qualified Probate or conveyancing leads direct to my email inbox every single day.

As a result, the turnover increased considerably, and with more breathing space, Nick and I were able to get everything working smoothly.

I was getting more leads, gaining more instructions and making more money than I ever had before.

I’d always had a retirement date in mind, but before I started working with Nick, I didn’t imagine there was any chance that I’d achieve it – the income just wasn’t there.

But with Nick’s help, things changed quickly and significantly, to the point where I was able to reach my retirement date – I’d been at it for 42 years and I decided enough was enough!

Thanks to Nick, I stopped doing Probate and conveyancing, and stepped into semi-retirement as a notary public, which gives me just enough to do to ensure I’m out from beneath my partner’s feet – needless to say, Nick still helps me get work via Google Adwords.

I can’t overstate this enough – Nick changed my life, and for that I will always be grateful. Where I was struggling, Nick stepped in, transformed things and ensured I met my personal and professional goals.

Whether you’re a sole practitioner or a large firm, you’ll get huge value from working with Nick, of that I have no doubt.

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