Failure To A Terrorist, And A Law Firm Owner, Is Just A Rehearsal For Success

How do you feel about conspiracy theories?

I was talking with a solicitor recently about this dreadful pandemic. We were musing over whether it created intentionally in a chemical laboratory for whatever reason or by a complete fluke of nature; a mistake?

We all hope it was the latter and will probably (thankfully) never know if it was the former. That’s the Failure To A Terrorist, And A Law Firm Owner, Is Just A Rehearsal For Successbeauty of conspiracy theories, you don’t need to know the truth, just enough to spin a yarn that some believe in to gather a following*.

In one of the Mission Impossible films, Tom Cruise (Ethan Hunt) is talking with his team about the latest attempt by a terrorist to wreak havoc on the world which went wrong.

His team are happy about this fact, but Cruise isn’t. He admonishes them with the line:

“Failure to a terrorist is just a rehearsal for success.”

As lines in a film go, I have always found that to be a very powerful line.

What I particularly like about it is that it is a transferable line.

It can, and should, be used by law firm owners as much as terrorists.

If you apply the two key traits contained in that line to your firm, you are destined for success.

What are the two traits?

1. You do not always succeed with your marketing or your growth plan at the first attempt. However, you know that failure is a part of your path to success. Each time you try something and it doesn’t work, learn from it, refine it, do it again and get closer to making it work. Failure is just a rehearsal for success. When you couple this with the second trait you will ultimately succeed.

2. Commitment to succeed. When you make the decision that you will reach whatever growth goals you set yourself, no matter how many times obstacles or life events get in your way, you will get there. You can’t fail.

Who knew that Tom Cruise was a marketing man?

Failure with any aspect of your marketing should absolutely be treated as a stepping stone to success, not the final stone in a path leading to a brick wall.

Who is with me (and Tom if he must be in on this – he always likes to get in on my action)?

* Google “Flat earth society” if you would like some entertainment – who knew!

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Vinay Tanna

As a medium sized Law Firm we have been dealing with Nick for a good few years now – his assistance and support delivered in a friendly but professional way has been invaluable; added to this, coming from a legal background he has a firm understanding of what solicitors require.

At our initial meeting with Nick he advised on various marketing strategies including simple changes to our website that would enhance traffic to the site.

We are now working on a new marketing project and know, as always, we are in safe hands.

Mark Shepherd

I have worked with Nick for many years. He is an excellent consultant and helps law firms and businesses attract the clients they are looking for. Highly recommend.

Iain MacDonald

Excellent consultation very practical and straight forward planning, positively and optimistically reimagining a small law firms prospects.

Tim Bishop

As the owner of a small to medium-sized law firm, I have found that Samson Consulting’s Marketing4Solicitors monthly newsletter has proved absolutely invaluable throughout the last three years or so. Of all the marketing advice I’ve had over the years, this has proved by far the best value – bringing us tens of thousand of pounds of extra work every year.

One of the best tricks Nick Jervis [who owns Samson Consulting] uses, is not only to identify the kind of marketing actions a small or medium-sized business can take themselves, but he also explains why it works and most importantly then takes you through, step-by-step exactly what you need to do. As someone who is passionate about growing my business, I really look forward to receiving Nick’s excellent newsletter every month.

It’s worth pointing out that initially I was sceptical about his promises – so many marketing businesses promise the earth. But within a couple of months I was absolutely convinced he was right and I have been hooked ever since.

I recommend Nick Jervis and Samson Consulting without any hesitation whatsoever.

Chris Rennie

Nick takes a no-nonsense approach, cuts the fluff and gets straight to the point – which is an approach that you see very little nowadays in the world of marketing where you have many gurus with complex approach that most probably never work. I look forward to working with Nick.