Why Solicitors Should Not Be Like Their Law Firm Competitors

Have you seen your competitor’s activity recently?

Have you seen all of their new articles added to their website?

Have you seen them regularly posting and commenting on posts on LinkedIn?

Have you seen that really funny story that they put out to the press last week?

No, neither have I!Why Solicitors Should Not Be Like Their Law Firm Competitors

What do I mean?

Well, what I mean is that the majority of your competitors have completely disappeared during this pandemic.

They have been paralysed into inactivity, leaving a significant gap in your legal services niche or in your local area.

If your competitors aren’t talking to their clients, it leaves a gap there for you to do so.

It leaves you with the chance to be a ‘thought leader’ to your niche or local market, and impart your views on what people or businesses should be doing right now so that they get through this pandemic AND come out of the other side of it stronger.

Are you taking this chance?

Are you sending a weekly email to your email list?

Are you adding this article to your website and forwarding it to your local or niche press?

Now, perhaps more than ever, the media are looking for interesting angles on the current situation or any more lighthearted news stories.

Are you building your network on LinkedIn so that when you post this article on your website, you also mention it on LinkedIn and include a link to it for people to discover more?

Don’t be like your competition.

Be better than them and when the world starts turning even just a little bit faster, you will come out of the blocks like Usain Bolt before he tore his hamstring!

On the LinkedIn point, I have seen a lot more activity, comments, shares and support on this platform recently, possibly because people have more time to look at it.

If you do not feel your profile is quite up to scratch, or you do not know how to find your ideal clients and connect with them so that they can see all these weekly posts that you will now be adding (you will, won’t you?), there is full training on this inside Marketing4Solicitors which you can join right now.

 

Case Study

I’d always had a retirement date in mind, but before I started working with Nick, I didn’t imagine there was any chance that I’d achieve it

Whether you’re a sole practitioner or a large firm, you’ll get huge value from working with Nick, of that I have no doubt.

It was five years ago that I first came across Nick Jervis, and my only regret is that I didn’t start working with him earlier.

I was a sole practitioner, and for years I’d been advertising in the Yellow Pages and getting decent results.

But as time went on, the response diminished, I was struggling to get as many clients as I needed, and to top it all off, the Yellow Pages still kept pushing the price up.

Eventually, enough was enough – something had to change, otherwise my business was going to be in trouble.

I’d been aware of this guy, Nick Jervis, for a while, and as far as I could tell he was pulling up trees in the solicitor industry with new, sophisticated marketing.

But something had held me back – maybe it was a fear of the new or the unknown.

Whatever it was, I eventually overcame it, hopped on a train to Nailsea, and spent an enthralling day with Nick, where he explained exactly where I was going wrong, and what he’d be doing to fix it.

He certainly wasn’t all talk either, because he went about fixing it with quite some speed.

He got to work constructing a website that would actually convert clients, and then focused on getting me to the top of Google Adwords.

And once he’d done that, the response was spectacular – a few months earlier I’d been scratching around for leads, and now I was getting 3-4 qualified Probate or conveyancing leads direct to my email inbox every single day.

As a result, the turnover increased considerably, and with more breathing space, Nick and I were able to get everything working smoothly.

I was getting more leads, gaining more instructions and making more money than I ever had before.

I’d always had a retirement date in mind, but before I started working with Nick, I didn’t imagine there was any chance that I’d achieve it – the income just wasn’t there.

But with Nick’s help, things changed quickly and significantly, to the point where I was able to reach my retirement date – I’d been at it for 42 years and I decided enough was enough!

Thanks to Nick, I stopped doing Probate and conveyancing, and stepped into semi-retirement as a notary public, which gives me just enough to do to ensure I’m out from beneath my partner’s feet – needless to say, Nick still helps me get work via Google Adwords.

I can’t overstate this enough – Nick changed my life, and for that I will always be grateful. Where I was struggling, Nick stepped in, transformed things and ensured I met my personal and professional goals.

Whether you’re a sole practitioner or a large firm, you’ll get huge value from working with Nick, of that I have no doubt.

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