Why Solicitors Should Not Be Like Their Law Firm Competitors

Have you seen your competitor’s activity recently?

Have you seen all of their new articles added to their website?

Have you seen them regularly posting and commenting on posts on LinkedIn?

Have you seen that really funny story that they put out to the press last week?

No, neither have I!Why Solicitors Should Not Be Like Their Law Firm Competitors

What do I mean?

Well, what I mean is that the majority of your competitors have completely disappeared during this pandemic.

They have been paralysed into inactivity, leaving a significant gap in your legal services niche or in your local area.

If your competitors aren’t talking to their clients, it leaves a gap there for you to do so.

It leaves you with the chance to be a ‘thought leader’ to your niche or local market, and impart your views on what people or businesses should be doing right now so that they get through this pandemic AND come out of the other side of it stronger.

Are you taking this chance?

Are you sending a weekly email to your email list?

Are you adding this article to your website and forwarding it to your local or niche press?

Now, perhaps more than ever, the media are looking for interesting angles on the current situation or any more lighthearted news stories.

Are you building your network on LinkedIn so that when you post this article on your website, you also mention it on LinkedIn and include a link to it for people to discover more?

Don’t be like your competition.

Be better than them and when the world starts turning even just a little bit faster, you will come out of the blocks like Usain Bolt before he tore his hamstring!

On the LinkedIn point, I have seen a lot more activity, comments, shares and support on this platform recently, possibly because people have more time to look at it.

If you do not feel your profile is quite up to scratch, or you do not know how to find your ideal clients and connect with them so that they can see all these weekly posts that you will now be adding (you will, won’t you?), there is full training on this inside Marketing4Solicitors which you can join right now.

 

Imran Ali

I have been working with Nick Jervis for well over a year now.

I am a subscriber to the Marketing for Solicitors Service which has taught me integral techniques and tricks of the trade to grow my firm.

I can honestly say that Nick Jervis taught me a number of techniques that I would not ordinarily have thought of.

I feel that Nick Jervis is essential if you are serious about growing your business.

I would recommend his services to anyone who is serious about growing their firm.

I feel that Nick has totally transformed the way we now think and he is a genius in the world of marketing for law firms.

In my opinion, the consultancy offered by Nick Jervis will drive real value to your business.

Tim Bishop

As the owner of a small to medium-sized law firm, I have found that Samson Consulting’s Marketing4Solicitors monthly newsletter has proved absolutely invaluable throughout the last three years or so. Of all the marketing advice I’ve had over the years, this has proved by far the best value – bringing us tens of thousand of pounds of extra work every year.

One of the best tricks Nick Jervis [who owns Samson Consulting] uses, is not only to identify the kind of marketing actions a small or medium-sized business can take themselves, but he also explains why it works and most importantly then takes you through, step-by-step exactly what you need to do. As someone who is passionate about growing my business, I really look forward to receiving Nick’s excellent newsletter every month.

It’s worth pointing out that initially I was sceptical about his promises – so many marketing businesses promise the earth. But within a couple of months I was absolutely convinced he was right and I have been hooked ever since.

I recommend Nick Jervis and Samson Consulting without any hesitation whatsoever.

Michael Birch

Less than a year ago I asked Nick to help me grow our practice by making the telephone ring.

He’s certainly done that and much more.

The improvements are incredible and Nick has guided me through the many challenges of scaling up, not least the need for a client focused approach.

This has allowed me to start the next phase; organising the practice to ensure a better lifestyle balance for all of us, whilst we continue to grow.

Chris Thomas

As usual with Nick he was super informative and helpful and gave me some very good tips for me to go forward with. He exudes positivity and makes dealing with him a pleasure. Also gave me a steer in helping two other contacts I have who may be able to use his services

Vinay Tanna

As a medium sized Law Firm we have been dealing with Nick for a good few years now – his assistance and support delivered in a friendly but professional way has been invaluable; added to this, coming from a legal background he has a firm understanding of what solicitors require.

At our initial meeting with Nick he advised on various marketing strategies including simple changes to our website that would enhance traffic to the site.

We are now working on a new marketing project and know, as always, we are in safe hands.