Marketing Plan For Business To Business Solicitors

My marketing plan for business to business solicitors, in its simplest format, to attract their ideal clients consistently, is this:

  1. Write articles on your website that answer questions your ideal clients type into Google. For me, this relates usually to “how to get more clients for a xxx”. For you it might be “How do I extend my commercial property lease?” or “How do I fire an employee?”.
  2. On each of those articles, offer an ‘item of value’ such as a PDF book, a checklist or even just your brochure in exchange for their email address.
  3. Email your prospects every single week, without fail, providing valuable information that answers your prospects questions, proving your expertise, then at the end of that email offer a strategy call with you. I use and recommend Aweber  for my email marketing. Reply to this email if you would like my set up guide.
  4. Include in that email the link to your online diary, embedded into your website, using the software that I use or similar – Acuity.  This software syncs with your current calendar software to ensure appointments cannot be booked over each other.

Marketing Plan For Business To Business SolicitorsWhen you have followed this system for several weeks and months, your diary will be full of prospects eager to discover more about working with you.

In my experience, most business to business solicitors never complete the system, or if they do, are not consistent at following it, and CONSISTENCY is what makes ALL of the difference to its success or failure.

Chris Thomas

As usual with Nick he was super informative and helpful and gave me some very good tips for me to go forward with. He exudes positivity and makes dealing with him a pleasure. Also gave me a steer in helping two other contacts I have who may be able to use his services

Mark Shepherd

I have worked with Nick for many years. He is an excellent consultant and helps law firms and businesses attract the clients they are looking for. Highly recommend.

Tim Bishop

As the owner of a small to medium-sized law firm, I have found that Samson Consulting’s Marketing4Solicitors monthly newsletter has proved absolutely invaluable throughout the last three years or so. Of all the marketing advice I’ve had over the years, this has proved by far the best value – bringing us tens of thousand of pounds of extra work every year.

One of the best tricks Nick Jervis [who owns Samson Consulting] uses, is not only to identify the kind of marketing actions a small or medium-sized business can take themselves, but he also explains why it works and most importantly then takes you through, step-by-step exactly what you need to do. As someone who is passionate about growing my business, I really look forward to receiving Nick’s excellent newsletter every month.

It’s worth pointing out that initially I was sceptical about his promises – so many marketing businesses promise the earth. But within a couple of months I was absolutely convinced he was right and I have been hooked ever since.

I recommend Nick Jervis and Samson Consulting without any hesitation whatsoever.

Iain MacDonald

Excellent consultation very practical and straight forward planning, positively and optimistically reimagining a small law firms prospects.

Vinay Tanna

As a medium sized Law Firm we have been dealing with Nick for a good few years now – his assistance and support delivered in a friendly but professional way has been invaluable; added to this, coming from a legal background he has a firm understanding of what solicitors require.

At our initial meeting with Nick he advised on various marketing strategies including simple changes to our website that would enhance traffic to the site.

We are now working on a new marketing project and know, as always, we are in safe hands.