Middle Lane Drivers

I had to travel on the motorway at the weekend and one of my pet hates seemed to be out in force: middle lane drivers. They sit in the middle lane, not overtaking anything or anyone in site and often going more slowly than the people on the inside slow lane. These middle lane hoggers must cause millions of pounds of delays every year as the outside lane then builds up with traffic waiting to overtake them. If only they would do what they are supposed to do and move to the inside lane traffic would flow more freely, there would be less delays and I would have one less thing to moan about (this must be an age thing as I warm up into my 40’s there is definitely more that I find frustrating).

I was thinking about these middle lane hogs and business in general. They are clearly not the best drivers in the world because they cannot be bothered, or do not understand how the motorway is supposed to work. It made me think of some business owners who do not strive to be the best business, or even close to the best in their class. They are happy to accept average, striving to be the best requires that little bit of extra work.

I find this disappointing, even saddening. I am not saying every law firm has to be perfect, I know that is not achievable. But surely the goal has to be to try to be the best. To try and have the best marketing, the best website, provide the best service and watch your law firm success rise and rise as a result of your efforts? Otherwise, if we do not strive for the best aren’t we just like the middle lane drivers going nowhere in particular not particularly fast?

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A straightforward approach with a genuine expertise, providing you with a proven plan of exactly what you need to do to grow your firm.

I first stumbled across Nick when searching on Amazon for help growing a firm in the legal sector.

Straight away I was struck by his no-nonsense approach, so after checking out a preview of his book, I bought it on Kindle and started devouring it straight away.

What was immediately apparent was that Nick really does know what he’s talking about, which was hugely refreshing in an industry with plenty of bluffers and chancers.

I found the fact that Nick has actually been there and done it in the legal world very compelling indeed, and after finishing the book, I knew there was plenty he still had to teach me.

I booked a free call, which contained plenty of value, but what became clear is that if I was really going to get Nick’s personalised help to grow my firm, I needed to do it properly, so after speaking to a couple of Nick’s clients to reassure myself I was making the right decision, I took the plunge, and booked the Steady Stream of New Clients meeting.

And I’m so glad I did.

From the moment my wife Rachael and I arrived, Nick put us at complete ease and we quickly built up a strong rapport, and thanks to the pre-meeting preparation put in by all parties, we were able to wring a huge amount of value out of it, because most of the fact-finding had already been completed before the meeting began.

Consequently, the meeting was chockfull of useful, actionable information, and most importantly, that information was grounded on what actually works in the real world – no theory in sight.

When we left Bristol, we were hugely energised and excited; but more than that, we also had clarity, and three days later, things were even clearer, thanks to the report Nick prepared for us detailing exactly what marketing we needed to be doing AND how to make sure that that marketing was actually implemented.

Having used a consultant in the past, my biggest fear was that there’d be a lot of talking around the issues, and a whole lot more questions than answers, but that simply isn’t how Nick works.

Instead, he calls a spade a spade, and fuses that straightforward approach with a genuine expertise, providing you with a proven plan of exactly what you need to do to grow your firm.

If you’re considering booking one of Nick’s Steady Stream of New Clients meetings, I would say, unhesitatingly, that you need to go for it”

Bill Ward, Ward Trademarks

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