Why Not Being Specific With Your Google Ads Keywords Is Costly

If you are using Google Ads as part of your law firm marketing mix, this video will show you, with an example from my book, The Law Firm Growth Formula, why not being sufficiently specific with your keywords can cost you a lot of clicks which will not drive business for you.

For the full series of training videos and articles, please download my Google Ads Whitepaper For Solicitors, by clicking the link below:

Google Ads Whitepaper For Solicitors. Click here to receive your copy:>>

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Mark Shepherd

I have worked with Nick for many years. He is an excellent consultant and helps law firms and businesses attract the clients they are looking for. Highly recommend.

Chris Thomas

As usual with Nick he was super informative and helpful and gave me some very good tips for me to go forward with. He exudes positivity and makes dealing with him a pleasure. Also gave me a steer in helping two other contacts I have who may be able to use his services

Emerson Scotland

Brilliant, insightful and a great discussion. Nick certainly knows his stuff and makes you feel at ease.

Iain MacDonald

Excellent consultation very practical and straight forward planning, positively and optimistically reimagining a small law firms prospects.

Claire Johnson

Nick is a fountain of knowledge, tried and tested personally. He has that rare gift of not making you feel daft for asking any question. After our consultation I felt far less like a rabbit in the headlights and far more empowered to climb the marketing mountain successfully.