Perfection Is Dull!

Perfection Kills Momentum

You know that I am not a fan of perfection when it comes to marketing. But now it has a new meaning to me: my perfect Christmas tree. I was looking at it last night and realised it is absolutely perfect. It has the right shape, it is the right size and it hangs just beautifully. Then it struck me how absolutely dull it is.

It has no story attached to it and it does not make me laugh thinking about it. You see every year our Christmas tree always has a story attached to it. One year I went completely over the top height wise and had to cut about two feet off the top and the bottom of the tree – why I thought I suddenly had a 12 foot high living room I have no idea. Another year we got the widest tree you could find. It meant everyone had to squeeze around it to get into the lounge. Then a couple of years ago I told a friend where we got our tree from and he decided to come with us. The problems came when trying to put his Christmas tree through the netting tube and it got stuck. The two young men serving clearly had taken a shine to my friend (which he was not best pleased about) and so with the three of them trying to heave the tree through the machine, every grunt and groan was exaggerated. I have not laughed so much in a long time. Even last year involved me trying to put the roof rack on the car after a lunchtime Christmas party, scratching my car in a rush because the garden centre was shutting in 10 minutes and choosing a larger than required tree….

This year we chose the tree quickly, it flew through the tree netting machine, it fitted onto the correctly fitted roof rack and we put it up easily with no real cutting required. It was all just too easy and too perfect. It has absolutely no story attached to it.

The story is such a crucial part of any event, service or product. Do you remember Remington, the advertisements used to say he loved the razors so much he bought the company? At the moment those pesky meerkats are everywhere, because they now have a story created from the advertising campaign. The story sold and now all of my friends with young children have to buy meerkats for Christmas. And let’s face it, they are pretty ugly critters!

So two thoughts, are you allowing your ‘story’ to come through on your website and in your promotional literature? Stories sell, people remember stories and connect with you through stories. And secondly, perfection kills momentum and perfection is dull. Strive to be very good, but have a bit of character in all that you do or you will be just like my Christmas tree, too perfect!

The Only Way To Find Out When A New Blog Post Has Been Posted Is To Sign Up For Blog Alerts Using The Form Below:

6 Fastest Ways To Win New Law Firm Clients – Click to download now:>>

Ready To Take Action And See Results Now?

Please call 0117 290 8555 to arrange a mutually convenient time for a telephone discussion, Email me or complete a Free Online Enquiry. There is no cost or obligation. We will have a chat about where you are and where you would like to be and I will suggest some things you can do to get there quickly.

Law Firm Marketing

Emerson Scotland

Brilliant, insightful and a great discussion. Nick certainly knows his stuff and makes you feel at ease.

Claire Johnson

Nick is a fountain of knowledge, tried and tested personally. He has that rare gift of not making you feel daft for asking any question. After our consultation I felt far less like a rabbit in the headlights and far more empowered to climb the marketing mountain successfully.

Imran Ali

I have been working with Nick Jervis for well over a year now.

I am a subscriber to the Marketing for Solicitors Service which has taught me integral techniques and tricks of the trade to grow my firm.

I can honestly say that Nick Jervis taught me a number of techniques that I would not ordinarily have thought of.

I feel that Nick Jervis is essential if you are serious about growing your business.

I would recommend his services to anyone who is serious about growing their firm.

I feel that Nick has totally transformed the way we now think and he is a genius in the world of marketing for law firms.

In my opinion, the consultancy offered by Nick Jervis will drive real value to your business.

Iain MacDonald

Excellent consultation very practical and straight forward planning, positively and optimistically reimagining a small law firms prospects.

Tim Bishop

As the owner of a small to medium-sized law firm, I have found that Samson Consulting’s Marketing4Solicitors monthly newsletter has proved absolutely invaluable throughout the last three years or so. Of all the marketing advice I’ve had over the years, this has proved by far the best value – bringing us tens of thousand of pounds of extra work every year.

One of the best tricks Nick Jervis [who owns Samson Consulting] uses, is not only to identify the kind of marketing actions a small or medium-sized business can take themselves, but he also explains why it works and most importantly then takes you through, step-by-step exactly what you need to do. As someone who is passionate about growing my business, I really look forward to receiving Nick’s excellent newsletter every month.

It’s worth pointing out that initially I was sceptical about his promises – so many marketing businesses promise the earth. But within a couple of months I was absolutely convinced he was right and I have been hooked ever since.

I recommend Nick Jervis and Samson Consulting without any hesitation whatsoever.