Post it notes and law firm blogs

At first glance, these two things may not seem connected.

However, when you remember that post it notes were only created by Dr Spencer Silver when he was trying to create a very strong adhesive but created a very weak one, allowing it to be attached to surfaces then removed, the history of blogging is not too dissimilar.

At first, a web log, shortened to blog, was a method for someone to communicate their views on a specific topic.

The first blogs were in the 1990s but it wasn’t really until the late 90’s and early 2000’s that blogging took off. Initially it was difficult to publish your thoughts on your specialist topic, but realising this growing Post it notes and law firm blogsphenomenon of blogging, platforms such as Typepad and WordPress came along, making it very easy to put down your thoughts on to your blog.

WordPress has since expanded to become most people’s preference for designing your entire website (mine too as it does not tie you to a content management system which you can never leave – do not do that if you are looking for a new website), but blogging remains a core part of a WordPress platform.

In the legal sector, specifically law firm blogs, blog topics can include law firm’s opinions on topical legal issues and articles about legal services. Articles are very much not the original intention of a blog (like the post it note glue), but, for my part, bearing in mind that my aim is to win solicitors new clients and for this to happen as easily as possible, it is the writing of articles that can have the most dramatic impact in terms of new enquiries for your services.

Therefore, when I talk about blogs for solicitors, I am talking about writing articles for your website that answer the questions your ideal prospects are asking at the precise moment in time that they are just about to choose a solicitor.

When you do this, and do it consistently, you create an incredibly powerful (and largely automated) marketing resource for your law firm.

I will cover how you can come up with these article ideas and how to write them over the course of the next few blog posts and articles.

However, before I can do that, I must explain something which causes a vast amount of confusion for solicitors.

What is the purpose of a blog for a law firm?

I need to explain this point to ensure that you do not make the mistakes that so many solicitors do make, which can render your blog virtually useless against its objective of winning you new clients.

When you completely understand this, as you will do next week, it will make your blog so very much more effective.

Come back next week and let’s make your blog much more successful.

 

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Emerson Scotland

Brilliant, insightful and a great discussion. Nick certainly knows his stuff and makes you feel at ease.

Vinay Tanna

As a medium sized Law Firm we have been dealing with Nick for a good few years now – his assistance and support delivered in a friendly but professional way has been invaluable; added to this, coming from a legal background he has a firm understanding of what solicitors require.

At our initial meeting with Nick he advised on various marketing strategies including simple changes to our website that would enhance traffic to the site.

We are now working on a new marketing project and know, as always, we are in safe hands.

Chris Rennie

Nick takes a no-nonsense approach, cuts the fluff and gets straight to the point – which is an approach that you see very little nowadays in the world of marketing where you have many gurus with complex approach that most probably never work. I look forward to working with Nick.

Chris Thomas

As usual with Nick he was super informative and helpful and gave me some very good tips for me to go forward with. He exudes positivity and makes dealing with him a pleasure. Also gave me a steer in helping two other contacts I have who may be able to use his services

Claire Johnson

Nick is a fountain of knowledge, tried and tested personally. He has that rare gift of not making you feel daft for asking any question. After our consultation I felt far less like a rabbit in the headlights and far more empowered to climb the marketing mountain successfully.