Solicitors Email Marketing Templates & Haynes Car Manuals

I remember my first car very fondly. It was a red Ford Fiesta, registration DPW 788T.

Haynes Law Firm Growth Formula AnnualThings were a little different back then, as I remember saving madly to buy my first car. Finally, I had the £600 required and I was able to drive her home. My children seem to have had an easier car buying experience.

Cars weren’t quite the same in those days either, were they? If you are more mature (older if you like), you will remember that they rarely started first time. There was certainly no button to press to ‘fire up the quattro’, just a little old key to turn followed by hoping that the car would start.

Often, mine didn’t, which is why I turned to the manual of all car manuals, Haynes.

They had a manual for every major car brand, and they were very straightforward.

My favourite part was when my car wouldn’t start. I looked to the correct page and there in all of its glory was the solution to the problem:

“Hit the alternator with a hammer.”

Really, I thought?

I looked for other solutions, but there were none for this problem.

So I duly thwacked the alternator with the hammer, turned the key, not with a great deal of expectation, and my little red marvel fired up straight away. I never went anywhere in the red marvel after that time without my trusty hammer. It served me well.

Cars now are much more complicated. If I open the bonnet of a modern car, as I did with my daughter’s car yesterday to add screen washer fluid, there is a sheer mass of sealed metal looking back at me, seemingly with nothing resembling anything that I should hit with a hammer.

The car manufacturers have made cars better and stopped people like me tinkering with them. Owners now need to go to someone with a ‘special hammer’ to fix their problems.

It is nice to have instructions to follow to make life easier, isn’t it?

Do this, then that, then expect this result.


Who wouldn’t want that?

So, with that in mind, would you like a template to follow to draft your email newsletter, because I am feeling generous and want to give you one of the very many templates, formulas and processes that are included inside my book The Law Firm Growth Formula.

When I wrote that book it was very much with the intention that it would be the Haynes Manual For Growing A Law Firm. From some of the lovely feedback I have received it seems that I hit the mark, which makes me a very happy man!

The book certainly isn’t a book full of fluff and theory. It is a very practical book that tells you what to do, in minute detail, to grow from a few hundred thousand turnover to a million, or £1 million to £3 million or £5 million to £10 million.

Let me show you how practical it is with this email marketing template which comes from the book. It is a template that you can use for your monthly email. It is a template that many of my clients do use each and every month for their emails.

It is the same template that I use for clients who are members of my ‘done for you’ email marketing service, whereby we write two new articles for their website every month, add them to their website and prepare their email marketing newsletter and send it for them. If you don’t want to or can’t get around to doing your email marketing yourself but you know that you should be doing it, you can read more about it here: //

Here is the template for you – Solicitors Email Marketing Templates & Haynes Car ManualsPlease let me know what you think, and feel free to adapt and use it for your own email marketing but please so share your experience with me. I like to hear when solicitors take action based on my advice and see amazing results. It fills me with joy.

If you need more help with your email marketing, click the button to download my guide below:
Email Marketing For Solicitors – Click Here: >>

Chris Thomas

As usual with Nick he was super informative and helpful and gave me some very good tips for me to go forward with. He exudes positivity and makes dealing with him a pleasure. Also gave me a steer in helping two other contacts I have who may be able to use his services

Chris Rennie

Nick takes a no-nonsense approach, cuts the fluff and gets straight to the point – which is an approach that you see very little nowadays in the world of marketing where you have many gurus with complex approach that most probably never work. I look forward to working with Nick.

Tim Bishop

As the owner of a small to medium-sized law firm, I have found that Samson Consulting’s Marketing4Solicitors monthly newsletter has proved absolutely invaluable throughout the last three years or so. Of all the marketing advice I’ve had over the years, this has proved by far the best value – bringing us tens of thousand of pounds of extra work every year.

One of the best tricks Nick Jervis [who owns Samson Consulting] uses, is not only to identify the kind of marketing actions a small or medium-sized business can take themselves, but he also explains why it works and most importantly then takes you through, step-by-step exactly what you need to do. As someone who is passionate about growing my business, I really look forward to receiving Nick’s excellent newsletter every month.

It’s worth pointing out that initially I was sceptical about his promises – so many marketing businesses promise the earth. But within a couple of months I was absolutely convinced he was right and I have been hooked ever since.

I recommend Nick Jervis and Samson Consulting without any hesitation whatsoever.

Emerson Scotland

Brilliant, insightful and a great discussion. Nick certainly knows his stuff and makes you feel at ease.

Michael Birch

Less than a year ago I asked Nick to help me grow our practice by making the telephone ring.

He’s certainly done that and much more.

The improvements are incredible and Nick has guided me through the many challenges of scaling up, not least the need for a client focused approach.

This has allowed me to start the next phase; organising the practice to ensure a better lifestyle balance for all of us, whilst we continue to grow.