Solicitors – It’s nearly Christmas, so give up?

I have had so many conversations recently with solicitors explaining to me that there is no point doing anything marketing wise at the moment because it is close to Christmas and the world is on go slow.Solicitors - It’s nearly Christmas, so give up?

This is totally the wrong way to think about it.

Why?

Because this is exactly what the rest of the legal world is saying, so you should completely do the opposite, which is one of my favourite sayings:

“If everyone else is doing it, I should probably be doing something completely different!” 

Now is the time to start that Google Ads campaign so that by the time 2019 starts you already have some data to work from to really ramp things up and win a lot of new client instructions.

Now is the time to plan your referral campaign (a topic of this month’s double issue of Marketing4Solicitors – jump on the waiting list if you would like to know when it is going to print: www.marketing4solicitors.co.uk.)

Now is the time to start your email marketing software and upload your database so that you can send out the first emails early in January to make the most of the legal seasonal trends.

Now is not the time to sit on your laurels.

Now is the time to make plans and take early action so that you start 2019 at a canter whilst the rest of the legal world doesn’t really get going until February at the earliest.

 

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Mark Shepherd

I have worked with Nick for many years. He is an excellent consultant and helps law firms and businesses attract the clients they are looking for. Highly recommend.

Claire Johnson

Nick is a fountain of knowledge, tried and tested personally. He has that rare gift of not making you feel daft for asking any question. After our consultation I felt far less like a rabbit in the headlights and far more empowered to climb the marketing mountain successfully.

Carl Atkinson

I have enjoyed working with Nick over the past couple of years and his advice has helped me manage and improve the marketing of my business.

Nick has provided many helpful and practical suggestions to improve my marketing strategy and I am happy to recommend his services.

Emerson Scotland

Brilliant, insightful and a great discussion. Nick certainly knows his stuff and makes you feel at ease.

Michael Birch

Less than a year ago I asked Nick to help me grow our practice by making the telephone ring.

He’s certainly done that and much more.

The improvements are incredible and Nick has guided me through the many challenges of scaling up, not least the need for a client focused approach.

This has allowed me to start the next phase; organising the practice to ensure a better lifestyle balance for all of us, whilst we continue to grow.