Law Firm Marketing – Henry Ford was a very clever man

Henry Ford gave us some very good business quotes. 

This is my second favourite one:

“A man who stops advertising to save money is like a man who stops a clock to save time.” 

I run a lot of Google Ads (formerly Adwords campaigns) for solicitors. My clients are very clever people and they know that they only keep going with Google Ads if it is making them money. They look for a return on investment and get it.

Occasionally a solicitor asks me to run a Google Ads campaign for them and during the interview process they say this:

“If Google Ads works for me and delivers clients, how quickly can I stop doing it to save some money.” 

I refer them to the above statement and decline to act for them. Law Firm Marketing - Henry Ford was a very clever man

Wise man that Henry Ford.

With Christmas approaching, if you want to do marketing that delivers clients to you in 2019 for a positive return on investment, now is the time to buy AND READ my book, so that you can start 2019 at a canter!

Have a lovely break: I am sure that you have earned it.



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Case Study

One Partner Law Firm Changes Direction

We’ve been working with Nick about 10 years and throughout this time I have always valued his expertise.

When we first made contact with Nick we had been recommended to get in touch with him by another solicitor to “give us a hand with marketing”.

At that time we were focusing on personal injury work, but we had already decided to enter the medical negligence market.

Obviously breaking into a new market takes time and we still needed the income that came from the personal injury work to finance this going forward.

Nick put together a high conversion website which meant we had all the personal injury work that we needed allowing us to build the medical negligence side of things up gradually.

Now we specialise exclusively in medical negligence. Nick has been part of that growth in terms of strategy and the use of Google Adwords to generate good quality leads.

As part of that, he helped us with the entire website build, making it very marketing focused and it has worked extremely well.

As a result our firm has gone from strength to strength, more than doubling fee earing staff and turnover.

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