Henry Ford gave us some very good business quotes.
This is my second favourite one:
“A man who stops advertising to save money is like a man who stops a clock to save time.”
I run a lot of Google Ads (formerly Adwords campaigns) for solicitors. My clients are very clever people and they know that they only keep going with Google Ads if it is making them money. They look for a return on investment and get it.
Occasionally a solicitor asks me to run a Google Ads campaign for them and during the interview process they say this:
“If Google Ads works for me and delivers clients, how quickly can I stop doing it to save some money.”
Wise man that Henry Ford.
With Christmas approaching, if you want to do marketing that delivers clients to you in 2019 for a positive return on investment, now is the time to buy AND READ my book, so that you can start 2019 at a canter!
Have a lovely break: I am sure that you have earned it.