Solicitors And Google Analytics – What You Need To Know

There are certain things that solicitors should be looking at every month inside Google Analytics. I thought everyone knew this, but I was reminded the other day that this was not the case.

Solicitors And Google Analytics

I was with a group of smart business owners, or at least I thought they were smart.

It turned out that none of them looked at their Google Analytics; ever.

Why does this make me doubt their smartness? Well, because what is contained within Google Analytics is the equivalent of ‘free money’.

When you know where to look and what to look at, you can see exactly where spending a little bit of time on your website can lead to more enquiries for your services and, therefore, more client instructions.


My whole business advice is based on making solicitors lives easier by showing you the quick and often automated ways you can attract more clients to your law firm.

Analytics is one of these ways, when you know where to look.

Are you looking at Google Analytics and making the required changes to your website?

If you would like me to send you a link to a video I have prepared showing you how and where to look, just let me know by completing a Free Online Enquiry with “Free Google Analytics Video” in the details and I will send you the link.

Ready To Take Action And See Results Now?

Please call 0117 290 8555 to arrange a mutually convenient time for a telephone discussion, Email me or complete a Free Online Enquiry. There is no cost or obligation. We will have a chat about where you are and where you would like to be and I will suggest some things you can do to get there quickly.

Legal Marketing Services

Case Study

Now I’ve got eight staff and two offices, and we’ve never been busier.

I’ve been working with Nick for the last six years, and in that time he’s had a significant impact on my business.

We first start working together when I worked at an employment law practice, and when I left there to set up on my own, Nick was one of the first people I called.

I knew that one of the key pieces to get right was the website – in this day and age it’s impossible to run a successful firm without one – and with Nick’s advice, help and guidance, we created our own marketing-focused site that has proven to be the backbone of all the sales and marketing that has followed.

But a good website means nothing unless people see it, and that’s why we turned to Nick to run our Google Adwords, which quickly became a primary source of leads.

In addition to running the traffic, Nick held our hand through every element of the client attraction process, from how to communicate with leads, to how to close sales, and the impact that had on our business cannot be understated.

And that’s why I will always recommend Nick to anyone who needs help with marketing – particularly legal firms: his breadth of knowledge about everything to do with sales and marketing means that he can (and does) help with every part of the picture, resulting in a stronger business than you could have imagined.

Since we’ve been working with Nick, we’ve grown quickly – back in 2013 it was just myself and my wife, and she was part-time.

Now I’ve got eight staff and two offices, and we’ve never been busier.

And if our lead numbers are anything to go by, it’s only going to get better – 2015-2016 saw us get 800 good quality leads in employment law, and that figure more than doubled last year. I can only look forward to more exciting times, working hand-in-hand with Nick to grow my practice and enjoy the fruits that come with that growth.

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