What Stops A Solicitor From Growing A Law Firm?

Why do some solicitors find it easy to grow their law firm and others struggle?

What stops a solicitor from growing a law firm, yet allows another solicitor to blast on through and dramatically grow his or her law firm?

This is the sort of thing I think about, and analyse, a lot.

If there are two firms with a similar service offering and in similar towns or cities why is that one of them grows their law firm quickly and relatively painlessly, whilst the other one stalls and stays at the same turnover levels year after year?

They might have similar staffing levels, similar amounts to spend on marketing and similar energy levels, but only one of them sees the growth that they desire. Why?

In my analysis, one thing stands out more than others.

The law firm owner’s vision, whether that be a personal or a business one, which is linked to the growth that he or she wants to see.

For example, they might be using their law firm to provide a new home, better holidays, or simply have a strong desire and vision to grow it to be the biggest firm of its type in its location.

What is clear though is that they have a vision, and that vision is crystal clear.

Why does this matter?

It matters because at some point, often many points, the solicitor’s resolve is going to be tested. If, at the point that the resolve is tested, the owner does not have a vision to ensure that he gets past this obstacle, he or she might give up and decide it is easier not to bother.

“Why bother changing if it is too much like work. I will just stay where I am. I am doing ok. I see people doing a lot worse, so why not just stay here.”

So they do.

This what someone without a vision will say and do. I have seen it.

However, someone who has a vision that is linked to their growth plans says:

“Another obstacle. Damn why is this so hard. I could do with an easy life. Why should I bother?”

At this point, he or she, remembers why they are doing what they are doing.

“Right, enough wallowing. I have to find a way around this. I won’t let one small obstacle stop me. It is too important to me.”

Guess what. They find an answer to that problem, and the next one, and the next one until they arrive where they wanted to be.

What’s your vision that keeps you going?

If you don’t have one, isn’t it time that you did?

Anyone joining me on the Fast Track To More Clients Programme will know why they are doing what they are doing.

The programme starts soon. Fast Track To More Clients For Solicitors »

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Legal Marketing Services

Case Study

I’d always had a retirement date in mind, but before I started working with Nick, I didn’t imagine there was any chance that I’d achieve it

Whether you’re a sole practitioner or a large firm, you’ll get huge value from working with Nick, of that I have no doubt.

It was five years ago that I first came across Nick Jervis, and my only regret is that I didn’t start working with him earlier.

I was a sole practitioner, and for years I’d been advertising in the Yellow Pages and getting decent results.

But as time went on, the response diminished, I was struggling to get as many clients as I needed, and to top it all off, the Yellow Pages still kept pushing the price up.

Eventually, enough was enough – something had to change, otherwise my business was going to be in trouble.

I’d been aware of this guy, Nick Jervis, for a while, and as far as I could tell he was pulling up trees in the solicitor industry with new, sophisticated marketing.

But something had held me back – maybe it was a fear of the new or the unknown.

Whatever it was, I eventually overcame it, hopped on a train to Nailsea, and spent an enthralling day with Nick, where he explained exactly where I was going wrong, and what he’d be doing to fix it.

He certainly wasn’t all talk either, because he went about fixing it with quite some speed.

He got to work constructing a website that would actually convert clients, and then focused on getting me to the top of Google Adwords.

And once he’d done that, the response was spectacular – a few months earlier I’d been scratching around for leads, and now I was getting 3-4 qualified Probate or conveyancing leads direct to my email inbox every single day.

As a result, the turnover increased considerably, and with more breathing space, Nick and I were able to get everything working smoothly.

I was getting more leads, gaining more instructions and making more money than I ever had before.

I’d always had a retirement date in mind, but before I started working with Nick, I didn’t imagine there was any chance that I’d achieve it – the income just wasn’t there.

But with Nick’s help, things changed quickly and significantly, to the point where I was able to reach my retirement date – I’d been at it for 42 years and I decided enough was enough!

Thanks to Nick, I stopped doing Probate and conveyancing, and stepped into semi-retirement as a notary public, which gives me just enough to do to ensure I’m out from beneath my partner’s feet – needless to say, Nick still helps me get work via Google Adwords.

I can’t overstate this enough – Nick changed my life, and for that I will always be grateful. Where I was struggling, Nick stepped in, transformed things and ensured I met my personal and professional goals.

Whether you’re a sole practitioner or a large firm, you’ll get huge value from working with Nick, of that I have no doubt.

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