The Five Critical Components To Solicitors Marketing Success

I thought you might like to know the five cornerstones that are required to ensure you that can achieve all that you want for your practice.

You see over the many years that I have worked with solicitors to transform their practices from ‘marketing has beens’ to flourishing successes with enough clients to keep them very happy, I have also worked with some firms that do not achieve the changes that I know they are capable of, either as quickly as I would hope to see, or even in some cases at all.

Now this has caused me a lot of anguish. I am driven by results. Nothing gives me greater pleasure than seeing a client achieve all that they want for their practice. Being a part of that process provides me with a lot of my job satisfaction. So when it doesn’t happen, I feel deflated.

Over the years I have analysed the many different components of my successful clients practices and working methods against those that have failed to make the changes necessary. I needed to do this for myself in order that I could spot the firms that I simply would not be able to work with because I could not achieve the results that I wanted or expected to see. This process was important for me and for them. It will save me the frustration of working with an incompatible client, and save them from feeling that they had let themselves down or me down.

I am old enough, big enough and ugly enough to know that I am not everyone’s cup of tea, so if I know I am not the right marketing consultant for a solicitor, I now gladly refer them to someone else who I know will be a perfect fit for them.

I thought you might find these five critical components helpful, as if you are looking at my website, you are obviously thinking about making changes to your own practice.

So here is Critical Component Number 1!

COMMITMENT = Critical Component Number 1

When any business owner makes a decision to change their business, they will meet all sorts of obstacles, delays and frustrations. If you decide to change, you absolutely must commit to it and completely see it through. There is a wonderful quote from Scottish mountaineer and writer WH Murray on this point which shares more eloquently the need for commitment than I could ever put into words, so let me share that with you now:

Until one is committed, there is hesitancy, the chance to draw back, always ineffectiveness concerning all acts of initiative and creation. There is one elementary truth, the ignorance of which kills countless ideas and splendid plans; that the moment one definitely commits oneself, then providence moves too.
All sorts of things occur to help one that would never otherwise have occurred. A whole stream of events issues from the decision raising in one’s favor all manner of unforeseen events, meetings and material assistance which no one could have dreamed would have come their way.
I have learned a deep respect for one of Goethe’s couplets: "Whatever you can do or dream you can, begin it. Boldness has genius, power and magic in it. Begin it now!"