I hear this a lot and I have some good news for you. Why should you know what you are supposed to do to generate new client instructions?
You may have spent years learning your skills to qualify a solicitor, but that learning did not explain how you should run your business and how to ensure that you can generate all of the new client instructions you want and need to have a highly successful and profitable practice.
So don’t beat yourself up about the not knowing, which in my experience a lot of solicitors spend a lot of time doing each and every day. Stop that, it won’t improve or change your situation. The only way to achieve this is to do something different. Improve your learning and understanding and discover what you need to do to get from where you are now, to where you want to be.
So what are your options in this regard?
Well, you could do what you did originally and even go back to learning and obtain a degree in marketing, but I think that might be over the odds for what you need. Also, from my own experience, what they teach at marketing school doesn’t actually give you any of the tools you need for generating client instructions. In that way it is very similar to Law School; lots of learning theory which you are unlikely ever to use, with very little practical or real learning thrown in. That’s a pity, because that is exactly what you need.
Maybe you could buy a marketing book? It might give you some ideas and inspire you for a few days, but we all know that after that initial surge of excitement, we tend to drift back to what we were doing before, and we have already established that for you, that is simply not working.
So how about option three, which is to be presented with a proven system for generating new client instructions? A proven system written by a non-practising solicitor who has been refining and improving it since he launched his legal marketing consultancy in 2003? A proven system which hundreds of solicitors have used and applied and turned their practices around from also rans to winning posts?
I am frequently told by members that one of the biggest benefits of joining Marketing4Solicitors is knowing exactly what they should be doing when it comes to marketing their practice to generate new client instructions. The first thing they are presented with when they join is a Quick Start Guide explaining exactly where they should spend their time, and perhaps more importantly, where they really should not!
If you want a step by step guide, coupled with access to an expert to help you along when you get stuck, you really must join me at Marketing4Solicitors right now.
Ready To Take Action And See Results Now?
Please call 0117 290 8555 to arrange a mutually convenient time for a telephone discussion, Email me or complete a Free Online Enquiry. There is no cost or obligation. We will have a chat about where you are and where you would like to be and I will suggest some things you can do to get there quickly.