People really want the best for their money these days. Why have any mobile phone, when you can have the latest iPhone or Samsung?
Why be stuck with just a few television channels when you can have so many more from BT, Sky or Virgin?
And why have any old solicitor when they can have a proven expert? A specialist. The best!
How do you prove you are the best? Well, you have no doubt heard that it takes on average seven times for someone to really understand an advertising message. So the question is, are you giving yourself at least seven times to get your message across to your prospects? Are you putting yourself in this winning position? Are you allowing your prospects the chance of seeing that you really are an expert?
If not, you really should fix this. Try drip feeding your clients information just once a month and just as it does with hanging baskets, this will work wonders for your practice too!
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