If you read all of the surveys about using legal services, most people asked say that they will ask a friend or a family member for a recommendation when they need a solicitor. This is good news isn’t it. It means that you will always win a lot of recommendations because you know that you provide a great service.
However, the next question then negates the benefit just alluded to. The question is “Which solicitor did you last use/ would you recommend”. This is almost always followed by “Oh, I can’t remember”….
Ouch.
Don’t worry, this problem is really easy to fix, and I can show you how by talking about Julia. Julia used your firm for a conveyancing transaction three years ago. One morning Julia is out for a coffee with an old friend who explains that sadly she is just about to go through a divorce. She asks if Julia can recommend a solicitor, and she says that she would be more than happy to:
“Just the other day I had an email from the firm who did my conveyancing for me three years ago, and one of the articles in the email mentioned something about divorce law. I didn’t read it because it wasn’t relevant to me, but it clearly means they offer divorce services so why don’t you get in touch with me. I found them to be really good when I used them.”
This is what is happening for you already isn’t it?
Each and every month, without fail, you are sending an email newsletter to all of your clients, past and present, to ensure that when asked for recommendations, the only name they are passing on to their friends and family is yours.
If you aren’t, you really should change this. How about having 10 articles delivered to you every single month which means that the biggest headache, that is actually coming up with the ideas for the content, is taken away from you.
This is what Newsletters4Solicitors will do for you, along with providing you with training videos to set up email marketing software if you don’t yet have it.
Why not take your no risk 30 day trial now. Use all of the content, send an email newsletter, and if not completely satisfied you can cancel instantly (the payments come from your bank so a quick call, or a logon to online banking and you can cancel instantly). There is no minimum term.
We just want to provide you with a great service, and if we fail to do that you can leave us at any time. Sound good?
Ultimate Legal Newsletter Success Template
Want to create a newsletter that creates new clients and recommendations? Simply click the button below:
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Please call 0117 290 8555 to arrange a mutually convenient time for a telephone discussion, Email me or complete a Free Online Enquiry. There is no cost or obligation. We will have a chat about where you are and where you would like to be and I will suggest some things you can do to get there quickly.
