The Five Critical Components To Solicitors Marketing Success

I thought you might like to know the five cornerstones that are required to ensure you that can achieve all that you want for your practice.

You see over the many years that I have worked with solicitors to transform their practices from ‘marketing has beens’ to flourishing successes with enough clients to keep them very happy, I have also worked with some firms that do not achieve the changes that I know they are capable of, either as quickly as I would hope to see, or even in some cases at all.

Now this has caused me a lot of anguish. I am driven by results. Nothing gives me greater pleasure than seeing a client achieve all that they want for their practice. Being a part of that process provides me with a lot of my job satisfaction. So when it doesn’t happen, I feel deflated.

Over the years I have analysed the many different components of my successful clients practices and working methods against those that have failed to make the changes necessary. I needed to do this for myself in order that I could spot the firms that I simply would not be able to work with because I could not achieve the results that I wanted or expected to see. This process was important for me and for them. It will save me the frustration of working with an incompatible client, and save them from feeling that they had let themselves down or me down.

I am old enough, big enough and ugly enough to know that I am not everyone’s cup of tea, so if I know I am not the right marketing consultant for a solicitor, I now gladly refer them to someone else who I know will be a perfect fit for them.

I thought you might find these five critical components helpful, as if you are looking at my website, you are obviously thinking about making changes to your own practice.

So here is Critical Component Number 1!

COMMITMENT = Critical Component Number 1

When any business owner makes a decision to change their business, they will meet all sorts of obstacles, delays and frustrations. If you decide to change, you absolutely must commit to it and completely see it through. There is a wonderful quote from Scottish mountaineer and writer WH Murray on this point which shares more eloquently the need for commitment than I could ever put into words, so let me share that with you now:

Until one is committed, there is hesitancy, the chance to draw back, always ineffectiveness concerning all acts of initiative and creation. There is one elementary truth, the ignorance of which kills countless ideas and splendid plans; that the moment one definitely commits oneself, then providence moves too.
All sorts of things occur to help one that would never otherwise have occurred. A whole stream of events issues from the decision raising in one’s favor all manner of unforeseen events, meetings and material assistance which no one could have dreamed would have come their way.
I have learned a deep respect for one of Goethe’s couplets: "Whatever you can do or dream you can, begin it. Boldness has genius, power and magic in it. Begin it now!"

From my experience of working with hundreds of solicitors since starting my consultancy practice in 2003, this is so very true.

When you decide to make changes, you must absolutely commit to follow through the process. All sorts of things will try and stop you from achieving the change, but if you are at a juncture where you know that you cannot keep on doing what you have always done because you are achieving diminishing results, commitment is absolutely vital.

I will share Critical Component Two with you tomorrow.

Ready To Take Action And See Results Now?

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Marketing For Solicitors

Tim Bishop

As the owner of a small to medium-sized law firm, I have found that Samson Consulting’s Marketing4Solicitors monthly newsletter has proved absolutely invaluable throughout the last three years or so. Of all the marketing advice I’ve had over the years, this has proved by far the best value – bringing us tens of thousand of pounds of extra work every year.

One of the best tricks Nick Jervis [who owns Samson Consulting] uses, is not only to identify the kind of marketing actions a small or medium-sized business can take themselves, but he also explains why it works and most importantly then takes you through, step-by-step exactly what you need to do. As someone who is passionate about growing my business, I really look forward to receiving Nick’s excellent newsletter every month.

It’s worth pointing out that initially I was sceptical about his promises – so many marketing businesses promise the earth. But within a couple of months I was absolutely convinced he was right and I have been hooked ever since.

I recommend Nick Jervis and Samson Consulting without any hesitation whatsoever.

Tim Weir

Having implemented a raft of improvements to our website and marketing campaigns suggested in Nick’s excellent books, I decided to contact the man himself for a one-to-one discussion.

The thirty minutes spent with Nick on that video call provided me with more business improvement tools than I could’ve hoped for. Nick even took the time to give me some insights on client conversion particular to our area of practice.

Online reviews are often brimming with trite phrases and hyperbole, but I cannot find any other way of saying that my only regret is that I didn’t contact Samson Consulting sooner.

Chris Carter

Nick has for a long time now been the go to Legal Marketing Expert offering game changing advice in a no-nonsense way.

As well as knowing what works, he will also make sure you don’t waste valuable time on initiatives that aren’t destined to chime.

Approachable, friendly and fun to deal with he will always make sure you are travelling in the right direction and on the road to success.

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Mark Shepherd

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Nick takes a no-nonsense approach, cuts the fluff and gets straight to the point – which is an approach that you see very little nowadays in the world of marketing where you have many gurus with complex approach that most probably never work. I look forward to working with Nick.