Have you started your email marketing database yet? If not, read my article here about starting your legal email marketing database. If you have started, I want to share with you the simple email marketing template that I recommend you use.
Remember that the primary purpose of your email newsletter is to keep in touch with all of your old clients and prospects so the next time they need a solicitor they immediately think of you and, more importantly, no one else.
In addition to this, your email newsletter needs to educate them on the range of legal services that you are able to provide for them. This solves the problem that most firms have that their staff are not very good at cross selling their services; this way your email newsletter can take care of this for you.
This is the email marketing template that I suggest you use to achieve these objectives:
Dear XXX,
Introduction paragraph
Article sub title one
Article introductory paragraph – linking to your blog to read the full article.
Article sub title two.
Article introductory paragraph – linking to your blog to read the full article.
Can we help you?
Bulleted list of your services (linking to your website for more information).
Call to action – e.g. Please call us on 01234 567890 or reply to this email if you have any questions that we can help you with.
Signature.
One of the reasons that I am such a huge fan of email marketing for solicitors is that it works hand in hand with another marketing strategy that I strongly advise you to follow; adding content to your website regularly.
You will notice in the template above that I refer to two new articles on the website; two birds, one stone – I love it!
This is the same template that I advise my Client Communication & Prospect Builder Service clients to follow.
Why don’t you give it a go?
If you know that you need an email marketing database and a monthly email newsletter, plus some bespoke content for your website, but aren’t sure where to start, click the button below to discover more:
Click Here to Download The Complete Legal Newsletter Marketing Blueprint For Solicitors :>>
Ready To Take Action And See Results Now?
Please call 0117 290 8555 to arrange a mutually convenient time for a telephone discussion, Email me or complete a Free Online Enquiry. There is no cost or obligation. We will have a chat about where you are and where you would like to be and I will suggest some things you can do to get there quickly.