The Only Thing That Matters With Your Legal Email Newsletter Now…

Curtis Stigers. Do you remember him? Big American ballad/pop singer from the 90s. Well, he was actually quite little, but he had a big voice. One of his biggest hits was “You’re all that matters to me”.

The Only Thing That Matters With Your Legal Email Newsletter Now

I went to see him in concert once. He was hilarious. He ran around the stage like a lunatic and every so often would run up a set of stairs and jump off them. It was like watching a parrot do tricks!

I digress.

Back to the title of this email and the reference to Curtis, there is only one thing that matters now.

Send your email marketing newsletter CONSISTENTLY.

This really is ‘the only thing that matters’. If you have gone to the trouble of setting up your database and adding clients and prospects to it, unless you consistently communicate with them now it will all have been a complete waste of time.

All marketing needs consistency, but this is especially true when it comes to email marketing.

Unless your email hits your clients’ inbox (inboxes, inbiii, amo, amas, amat..?) each and every month you cannot expect to see your referrals and recommendations rise.

It simply won’t happen.

I suggest monthly as a bare minimum for solicitors. You could do fortnightly, but I am a realist and I would rather you do something than nothing, so I am happy with monthly, and I know it works in terms of keeping your firm name in your prospects minds.

You need to set a day, date, or time of month that your newsletter will go out from you.

You then need to treat that date like a conveyancing completion date, a court hearing date or whatever legal reference floats your boat. Don’t just say “it would be nice to send it around this time of the month”, but instead set that date in stone.

Unless you treat this as if it is the most important legal deadline, I know that you will let it slide. Something else will call upon your valuable time, so you will do ‘that email’ next week. Then a week will pass, then a month and before you know it you aren’t sending an email newsletter.

Don’t give me the ridiculous comment that I hear every so often “I am just waiting until I have something interesting to say”. If you have said that before you are simply making excuses. The law impacts every one of us in a hundred different ways every single day. There is always something to be said, and as I advise you to outsource your copywriting this really shouldn’t be your problem to worry about.

I suggest you actually delegate the sending of your monthly email to your PA or a senior secretary and advise her that you will dock her wages by 10% for every day after the deadline that the email is not sent.

If you are serious about growing your law firm, this is important. You need to treat it as such.

Need more help?
Click Here to Download The Complete Legal Newsletter Marketing Blueprint For Solicitors :>>

Ready To Take Action And See Results Now?

Please call 0117 290 8555 to arrange a mutually convenient time for a telephone discussion, Email me or complete a Free Online Enquiry. There is no cost or obligation. We will have a chat about where you are and where you would like to be and I will suggest some things you can do to get there quickly.

Legal Marketing Services

Tim Weir

Having implemented a raft of improvements to our website and marketing campaigns suggested in Nick’s excellent books, I decided to contact the man himself for a one-to-one discussion.

The thirty minutes spent with Nick on that video call provided me with more business improvement tools than I could’ve hoped for. Nick even took the time to give me some insights on client conversion particular to our area of practice.

Online reviews are often brimming with trite phrases and hyperbole, but I cannot find any other way of saying that my only regret is that I didn’t contact Samson Consulting sooner.

Imran Ali

I have been working with Nick Jervis for well over a year now.

I am a subscriber to the Marketing for Solicitors Service which has taught me integral techniques and tricks of the trade to grow my firm.

I can honestly say that Nick Jervis taught me a number of techniques that I would not ordinarily have thought of.

I feel that Nick Jervis is essential if you are serious about growing your business.

I would recommend his services to anyone who is serious about growing their firm.

I feel that Nick has totally transformed the way we now think and he is a genius in the world of marketing for law firms.

In my opinion, the consultancy offered by Nick Jervis will drive real value to your business.

Emerson Scotland

Brilliant, insightful and a great discussion. Nick certainly knows his stuff and makes you feel at ease.

Vinay Tanna

As a medium sized Law Firm we have been dealing with Nick for a good few years now – his assistance and support delivered in a friendly but professional way has been invaluable; added to this, coming from a legal background he has a firm understanding of what solicitors require.

At our initial meeting with Nick he advised on various marketing strategies including simple changes to our website that would enhance traffic to the site.

We are now working on a new marketing project and know, as always, we are in safe hands.

Claire Johnson

Nick is a fountain of knowledge, tried and tested personally. He has that rare gift of not making you feel daft for asking any question. After our consultation I felt far less like a rabbit in the headlights and far more empowered to climb the marketing mountain successfully.