The Only Thing That Matters With Your Legal Email Newsletter Now…

Curtis Stigers. Do you remember him? Big American ballad/pop singer from the 90s. Well, he was actually quite little, but he had a big voice. One of his biggest hits was “You’re all that matters to me”.

The Only Thing That Matters With Your Legal Email Newsletter Now

I went to see him in concert once. He was hilarious. He ran around the stage like a lunatic and every so often would run up a set of stairs and jump off them. It was like watching a parrot do tricks!

I digress.

Back to the title of this email and the reference to Curtis, there is only one thing that matters now.

Send your email marketing newsletter CONSISTENTLY.

This really is ‘the only thing that matters’. If you have gone to the trouble of setting up your database and adding clients and prospects to it, unless you consistently communicate with them now it will all have been a complete waste of time.

All marketing needs consistency, but this is especially true when it comes to email marketing.

Unless your email hits your clients’ inbox (inboxes, inbiii, amo, amas, amat..?) each and every month you cannot expect to see your referrals and recommendations rise.

It simply won’t happen.

I suggest monthly as a bare minimum for solicitors. You could do fortnightly, but I am a realist and I would rather you do something than nothing, so I am happy with monthly, and I know it works in terms of keeping your firm name in your prospects minds.

You need to set a day, date, or time of month that your newsletter will go out from you.

You then need to treat that date like a conveyancing completion date, a court hearing date or whatever legal reference floats your boat. Don’t just say “it would be nice to send it around this time of the month”, but instead set that date in stone.

Unless you treat this as if it is the most important legal deadline, I know that you will let it slide. Something else will call upon your valuable time, so you will do ‘that email’ next week. Then a week will pass, then a month and before you know it you aren’t sending an email newsletter.

Don’t give me the ridiculous comment that I hear every so often “I am just waiting until I have something interesting to say”. If you have said that before you are simply making excuses. The law impacts every one of us in a hundred different ways every single day. There is always something to be said, and as I advise you to outsource your copywriting this really shouldn’t be your problem to worry about.

I suggest you actually delegate the sending of your monthly email to your PA or a senior secretary and advise her that you will dock her wages by 10% for every day after the deadline that the email is not sent.

If you are serious about growing your law firm, this is important. You need to treat it as such.

Need more help?
Click Here to Download The Complete Legal Newsletter Marketing Blueprint For Solicitors :>>

Ready To Take Action And See Results Now?

Please call 0117 290 8555 to arrange a mutually convenient time for a telephone discussion, Email me or complete a Free Online Enquiry. There is no cost or obligation. We will have a chat about where you are and where you would like to be and I will suggest some things you can do to get there quickly.

Legal Marketing Services

Case Study

From biggest fee earner to no fee earning whilst doubling turnover

I’d been looking for somebody to help me with marketing for a while, and I came across Nick on Google.

That was three years ago, and in that time it’s fair to say that he’s had a massive impact on my business, and my life as a result.

In the early days, my goal was simple and specific: increase the turnover of the business so that I could take more money out of the business.

I had an amount in mind, and I expected it to take years to get there, but when I achieved it in just six months, it began to dawn on me that this guy really knew what he was talking about.

As a result of that early success, and with Nick’s help, I realised that my expectations were too low, and what I could actually achieve, with the right thinking and guidance, was far beyond what I’d ever imagined.

What Nick saw – and what he made me see – was that my business had fantastic potential, but to realise that potential, things needed to change.

Even before Nick got involved, we were getting a decent volume of leads, but it was what was happening to the leads that was the problem.

We weren’t tracking them, there was no process in place and to top it all off, we didn’t have a clear pricing structure, which meant that we were nowhere near as profitable as we could be.

And that’s where Nick came into his own. He built us a bespoke lead generation and sales process, and the results were staggering.

We pretty much doubled our turnover, allowing me to build a four-person sales and marketing team that gets us more leads and more sales.

Of course, Nick’s Google Adwords expertise has been a key part of our growth, and today it’s a hugely profitable marketing pillar for us.

But regardless of the medias or mechanisms we’ve used to grow over the last three years, it’s been Nick’s rock solid marketing plan that underpins it all.

He’s stopped me trying this and that, and got me to focus on the things that’ll have the biggest impact on the business.

And I think there’s a lot more to come – we still haven’t implemented everything that Nick has given us to do, and when we do, I reckon we’ve got around another £250,000 of revenue per year to add to our figures.

And it’s not just the business that’s seen a transformation – it’s been a personal transformation too.

When Nick first got involved, I was the biggest fee earner, and consequently I was reluctant to stop getting involved in cases.

Nick eventually made me see that if I was serious about growing this business, that needed to change and as time has gone on I’ve taken on less and less work – now I don’t do any of it.

And I only wish I’d done it earlier, because the result has been me having more time to build the business, and spending time with the people that are important to me.

Not only that, but the business is stronger, because it’s much less dependent on me.

Nick was right about that one, as he has been about pretty much everything else – it pains me to say it, but it’s true!

Get In Touch Today

I am here to help you grow your law firm or consultancy, so please do get in touch. Simply enter a few details below and I will personally come back to you (no cost or obligation, just some help for you).