Simple Legal Email Marketing Newsletter Template

Have you started your email marketing database yet? If not, read my article here about starting your legal email marketing database. If you have started, I want to share with you the simple email marketing template that I recommend you use.

Simple Legal Email Marketing Newsletter Template

Remember that the primary purpose of your email newsletter is to keep in touch with all of your old clients and prospects so the next time they need a solicitor they immediately think of you and, more importantly, no one else.

In addition to this, your email newsletter needs to educate them on the range of legal services that you are able to provide for them. This solves the problem that most firms have that their staff are not very good at cross selling their services; this way your email newsletter can take care of this for you.

This is the email marketing template that I suggest you use to achieve these objectives:


Dear XXX,

Introduction paragraph

Article sub title one
Article introductory paragraph – linking to your blog to read the full article.

Article sub title two.
Article introductory paragraph – linking to your blog to read the full article.

Can we help you?
Bulleted list of your services (linking to your website for more information).

Call to action – e.g. Please call us on 01234 567890 or reply to this email if you have any questions that we can help you with.



One of the reasons that I am such a huge fan of email marketing for solicitors is that it works hand in hand with another marketing strategy that I strongly advise you to follow; adding content to your website regularly.

You will notice in the template above that I refer to two new articles on the website; two birds, one stone – I love it!

This is the same template that I advise my Client Communication & Prospect Builder Service clients to follow.

Why don’t you give it a go?

If you know that you need an email marketing database and a monthly email newsletter, plus some bespoke content for your website, but aren’t sure where to start, click the button below to discover more:
Click Here to Download The Complete Legal Newsletter Marketing Blueprint For Solicitors :>>

Ready To Take Action And See Results Now?

Please call 0117 290 8555 to arrange a mutually convenient time for a telephone discussion, Email me or complete a Free Online Enquiry. There is no cost or obligation. We will have a chat about where you are and where you would like to be and I will suggest some things you can do to get there quickly.

Legal Marketing Services

Imran Ali

I have been working with Nick Jervis for well over a year now.

I am a subscriber to the Marketing for Solicitors Service which has taught me integral techniques and tricks of the trade to grow my firm.

I can honestly say that Nick Jervis taught me a number of techniques that I would not ordinarily have thought of.

I feel that Nick Jervis is essential if you are serious about growing your business.

I would recommend his services to anyone who is serious about growing their firm.

I feel that Nick has totally transformed the way we now think and he is a genius in the world of marketing for law firms.

In my opinion, the consultancy offered by Nick Jervis will drive real value to your business.

Chris Rennie

Nick takes a no-nonsense approach, cuts the fluff and gets straight to the point – which is an approach that you see very little nowadays in the world of marketing where you have many gurus with complex approach that most probably never work. I look forward to working with Nick.

Chris Thomas

As usual with Nick he was super informative and helpful and gave me some very good tips for me to go forward with. He exudes positivity and makes dealing with him a pleasure. Also gave me a steer in helping two other contacts I have who may be able to use his services

Claire Johnson

Nick is a fountain of knowledge, tried and tested personally. He has that rare gift of not making you feel daft for asking any question. After our consultation I felt far less like a rabbit in the headlights and far more empowered to climb the marketing mountain successfully.

Tim Bishop

As the owner of a small to medium-sized law firm, I have found that Samson Consulting’s Marketing4Solicitors monthly newsletter has proved absolutely invaluable throughout the last three years or so. Of all the marketing advice I’ve had over the years, this has proved by far the best value – bringing us tens of thousand of pounds of extra work every year.

One of the best tricks Nick Jervis [who owns Samson Consulting] uses, is not only to identify the kind of marketing actions a small or medium-sized business can take themselves, but he also explains why it works and most importantly then takes you through, step-by-step exactly what you need to do. As someone who is passionate about growing my business, I really look forward to receiving Nick’s excellent newsletter every month.

It’s worth pointing out that initially I was sceptical about his promises – so many marketing businesses promise the earth. But within a couple of months I was absolutely convinced he was right and I have been hooked ever since.

I recommend Nick Jervis and Samson Consulting without any hesitation whatsoever.