How To Start Your Legal Email Newsletter

If you have decided that sending a regular legal email newsletter is a great idea and one which will increase your referrals and recommendations (which it will) then how should you start it?

How To Start Your Legal Email Newsletter

To answer that question, please let me tell you a story about one of my Marketing4Solicitors members. First, she is lovely. A really nice person providing a really good service to her clients. I know this because over the years we have spoken many times – she has been a Marketing4Solicitors member for a long time.

On a call recently I was running through what she was currently doing to attract clients and looking for areas of improvement for her.

During this call she dropped in that she had been reading one of my Marketing4Solicitors printed newsletters four months ago when the penny had finally dropped for her in terms of starting her legal email newsletter.

You see, being a perfectionist, as a lot of solicitors are, she had been waiting until she had put together a list of all of her former clients and prospects. She had been waiting and waiting until that list was complete. In the newsletter to which she referred I had explained that this was completely the wrong way to start your legal email marketing database.

Instead, I advised those reading the newsletter to start their email marketing database today, and from this day onward add everyone that they speak with and who becomes a client to it. Don’t wait to start it, just start it now and simply by having it you will be amazed how quickly your email database will grow.

She said on reading that Marketing4Solicitors newsletter that she realised she was in that position, so she decided to just get on with it.

She set up her legal email marketing database that day.

Did it work?

I will let her tell you that:

“Nick had been advising me to start an email newsletter for ages but I was put off because I wanted to prepare a list of all of my old clients first. I finally took action when he reminded me and said “just start the list today”, so I did.

Nick was right. Within four months I have an email list of 1,000 people and it is growing all of the time, as are my referrals!”

If you haven’t yet started your legal email marketing database, please, please do start it today.

If you would like to know how to do it, which software to use and what to say, click the button below to download my guide now:

Click Here to Download The Complete Legal Newsletter Marketing Blueprint For Solicitors :>>

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Case Study

Beating the big boys whilst spending a fraction of their budget

We focus on accident claims, and it’s vital for us to have a strong web presence, which we didn’t have before Nick got involved.

As a result we had to buy in leads from other sources, reducing our profit margins and making us reliant on other companies to generate revenue.

We did have a company working on our Adwords and website, but the truth of the matter is that they weren’t getting the results we needed them to get – we only had a handful of clients coming in from those efforts, making us highly reliant on buying in the leads from elsewhere.

And then I came across one of Nick’s books, was impressed by what I read and got in touch with him.

The rest – as they say – is history.

We started working together with a clear brief: Nick’s job was to help us bring in more self-generated work, so we could stop relying on buying leads.

He started by working on our website, making it more accessible and easier to navigate.

Next he overhauled our Google Adwords, which the previous company had been running fairly unsuccessfully.

Adwords is hugely challenging in our sector, with some very big players bidding on some of the most common keywords, making it very difficult for any smaller firms to get a look in, and I’ve got to be honest and say that I didn’t know how Nick was going to make it work.

But he did, by analysing very closely what people were looking for and tailoring our Adwords efforts towards them.

It worked! We were competing with the big boys whilst spending a fraction of their budget, and the amount of work we got in was tremendous – we jumped from just a handful of leads and clients a month to 500 leads and 150 clients, every single month, all from our online efforts.

Nick didn’t just work on the lead generation side of things either – he helped us with the client conversion process too, training our team, making our sales calls better and improving our onboarding process to avoid drop-offs due to ‘cooling off’.

Now we don’t buy in any work at all, our pay-per-click efforts do a sterling job, and the large client database that Nick has helped us build has allowed us to increase the amount of work we do by a factor of ten, in just three years.

I’m one extremely satisfied client, and despite the dramatic differences Nick has been able to make in the time we’ve been working together, things are still improving thanks to his guidance and support.

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