How To Start Your Legal Email Newsletter

If you have decided that sending a regular legal email newsletter is a great idea and one which will increase your referrals and recommendations (which it will) then how should you start it?

How To Start Your Legal Email Newsletter

To answer that question, please let me tell you a story about one of my Marketing4Solicitors members. First, she is lovely. A really nice person providing a really good service to her clients. I know this because over the years we have spoken many times – she has been a Marketing4Solicitors member for a long time.

On a call recently I was running through what she was currently doing to attract clients and looking for areas of improvement for her.

During this call she dropped in that she had been reading one of my Marketing4Solicitors printed newsletters four months ago when the penny had finally dropped for her in terms of starting her legal email newsletter.

You see, being a perfectionist, as a lot of solicitors are, she had been waiting until she had put together a list of all of her former clients and prospects. She had been waiting and waiting until that list was complete. In the newsletter to which she referred I had explained that this was completely the wrong way to start your legal email marketing database.

Instead, I advised those reading the newsletter to start their email marketing database today, and from this day onward add everyone that they speak with and who becomes a client to it. Don’t wait to start it, just start it now and simply by having it you will be amazed how quickly your email database will grow.

She said on reading that Marketing4Solicitors newsletter that she realised she was in that position, so she decided to just get on with it.

She set up her legal email marketing database that day.

Did it work?

I will let her tell you that:

“Nick had been advising me to start an email newsletter for ages but I was put off because I wanted to prepare a list of all of my old clients first. I finally took action when he reminded me and said “just start the list today”, so I did.

Nick was right. Within four months I have an email list of 1,000 people and it is growing all of the time, as are my referrals!”

If you haven’t yet started your legal email marketing database, please, please do start it today.

If you would like to know how to do it, which software to use and what to say, click the button below to download my guide now:

Click Here to Download The Complete Legal Newsletter Marketing Blueprint For Solicitors :>>

Ready To Take Action And See Results Now?

Please call 0117 290 8555 to arrange a mutually convenient time for a telephone discussion, Email me or complete a Free Online Enquiry. There is no cost or obligation. We will have a chat about where you are and where you would like to be and I will suggest some things you can do to get there quickly.

Legal Marketing Services

Michael Birch

Less than a year ago I asked Nick to help me grow our practice by making the telephone ring.

He’s certainly done that and much more.

The improvements are incredible and Nick has guided me through the many challenges of scaling up, not least the need for a client focused approach.

This has allowed me to start the next phase; organising the practice to ensure a better lifestyle balance for all of us, whilst we continue to grow.

Claire Johnson

Nick is a fountain of knowledge, tried and tested personally. He has that rare gift of not making you feel daft for asking any question. After our consultation I felt far less like a rabbit in the headlights and far more empowered to climb the marketing mountain successfully.

Iain MacDonald

Excellent consultation very practical and straight forward planning, positively and optimistically reimagining a small law firms prospects.

Anthony McCarthy

Nick gives simple and clear advice which makes sense.

In a field full of smoke and mirror merchants he is the real deal.

His book, content and webinars are first class.

Highly recommended.

Chris Thomas

As usual with Nick he was super informative and helpful and gave me some very good tips for me to go forward with. He exudes positivity and makes dealing with him a pleasure. Also gave me a steer in helping two other contacts I have who may be able to use his services