How to make your legal email marketing newsletter better than Amazons.

Whether you love it or loathe it, Amazon is a successful company. It took a long time to get there but now it is incredibly successful.

Amazon email me every day. Usually they email me twice a day.

Now I am not suggesting that you should do this, but I am letting you know that you can do something better than Amazon.

You can actually send an email to your clients that they can read.

Look at this email I received from Amazon (you might have to click the header to allow this image to display – I am finding that quite amusing bearing in mind the topic of this email – read on to see what I mean):

How to make your legal email marketing newsletter better than Amazons.

This is what happens when anyone sends an email which is full of images – my email provider strips them out with the end result being that it looks dreadful.

I have advised you that the best emails are sent to look just like this one I am sending you (aside from the Amazon picture of an email of course) because simple wins every time. Images are rarely displayed as you intend.

The other reason that you should not include images and especially your logo is that as soon as I see your logo at the top of the email, I know that you are selling to me, just as I know that Amazon are selling to me in this email (well I would if I could see any of the pictures, that is).

I gave you the perfect email formula a couple of emails back. Are you using it yet? Would you like me to send you a copy again?

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Case Study

Beating the big boys whilst spending a fraction of their budget

We focus on accident claims, and it’s vital for us to have a strong web presence, which we didn’t have before Nick got involved.

As a result we had to buy in leads from other sources, reducing our profit margins and making us reliant on other companies to generate revenue.

We did have a company working on our Adwords and website, but the truth of the matter is that they weren’t getting the results we needed them to get – we only had a handful of clients coming in from those efforts, making us highly reliant on buying in the leads from elsewhere.

And then I came across one of Nick’s books, was impressed by what I read and got in touch with him.

The rest – as they say – is history.

We started working together with a clear brief: Nick’s job was to help us bring in more self-generated work, so we could stop relying on buying leads.

He started by working on our website, making it more accessible and easier to navigate.

Next he overhauled our Google Adwords, which the previous company had been running fairly unsuccessfully.

Adwords is hugely challenging in our sector, with some very big players bidding on some of the most common keywords, making it very difficult for any smaller firms to get a look in, and I’ve got to be honest and say that I didn’t know how Nick was going to make it work.

But he did, by analysing very closely what people were looking for and tailoring our Adwords efforts towards them.

It worked! We were competing with the big boys whilst spending a fraction of their budget, and the amount of work we got in was tremendous – we jumped from just a handful of leads and clients a month to 500 leads and 150 clients, every single month, all from our online efforts.

Nick didn’t just work on the lead generation side of things either – he helped us with the client conversion process too, training our team, making our sales calls better and improving our onboarding process to avoid drop-offs due to ‘cooling off’.

Now we don’t buy in any work at all, our pay-per-click efforts do a sterling job, and the large client database that Nick has helped us build has allowed us to increase the amount of work we do by a factor of ten, in just three years.

I’m one extremely satisfied client, and despite the dramatic differences Nick has been able to make in the time we’ve been working together, things are still improving thanks to his guidance and support.

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