How to make your legal email marketing newsletter better than Amazons.

Whether you love it or loathe it, Amazon is a successful company. It took a long time to get there but now it is incredibly successful.

Amazon email me every day. Usually they email me twice a day.

Now I am not suggesting that you should do this, but I am letting you know that you can do something better than Amazon.

You can actually send an email to your clients that they can read.

Look at this email I received from Amazon (you might have to click the header to allow this image to display – I am finding that quite amusing bearing in mind the topic of this email – read on to see what I mean):

How to make your legal email marketing newsletter better than Amazons.

This is what happens when anyone sends an email which is full of images – my email provider strips them out with the end result being that it looks dreadful.

I have advised you that the best emails are sent to look just like this one I am sending you (aside from the Amazon picture of an email of course) because simple wins every time. Images are rarely displayed as you intend.

The other reason that you should not include images and especially your logo is that as soon as I see your logo at the top of the email, I know that you are selling to me, just as I know that Amazon are selling to me in this email (well I would if I could see any of the pictures, that is).

I gave you the perfect email formula a couple of emails back. Are you using it yet? Would you like me to send you a copy again?

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As the owner of a small to medium-sized law firm, I have found that Samson Consulting’s Marketing4Solicitors monthly newsletter has proved absolutely invaluable throughout the last three years or so. Of all the marketing advice I’ve had over the years, this has proved by far the best value – bringing us tens of thousand of pounds of extra work every year.

One of the best tricks Nick Jervis [who owns Samson Consulting] uses, is not only to identify the kind of marketing actions a small or medium-sized business can take themselves, but he also explains why it works and most importantly then takes you through, step-by-step exactly what you need to do. As someone who is passionate about growing my business, I really look forward to receiving Nick’s excellent newsletter every month.

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