Whether you love it or loathe it, Amazon is a successful company. It took a long time to get there but now it is incredibly successful.
Amazon email me every day. Usually they email me twice a day.
Now I am not suggesting that you should do this, but I am letting you know that you can do something better than Amazon.
You can actually send an email to your clients that they can read.
Look at this email I received from Amazon (you might have to click the header to allow this image to display – I am finding that quite amusing bearing in mind the topic of this email – read on to see what I mean):
This is what happens when anyone sends an email which is full of images – my email provider strips them out with the end result being that it looks dreadful.
I have advised you that the best emails are sent to look just like this one I am sending you (aside from the Amazon picture of an email of course) because simple wins every time. Images are rarely displayed as you intend.
The other reason that you should not include images and especially your logo is that as soon as I see your logo at the top of the email, I know that you are selling to me, just as I know that Amazon are selling to me in this email (well I would if I could see any of the pictures, that is).
I gave you the perfect email formula a couple of emails back. Are you using it yet? Would you like me to send you a copy again?
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