The growing pains of Adrian Mole and legal newsletters

Has that title stirred any memories? I found the books excellent when they came out. I was a young boy so they came at the right time for me. I heard on the radio that they still have Adrian Mole fan get togethers and have even invited people to write more short stories.

The growing pains of Adrian Mole and legal newsletters

The first Adrian Mole was a diary of his growing pains, love, school etc. It was comically written and written very well.

When it comes to your growing pains, I am referring to your email marketing, of course.

Now that you have an email database and you know what to say in your email newsletters, what should you do next?

Grow your database, that’s what.

How do you do this?

Let me start by telling you how you don’t do it. You don’t put a big shiny box on your website saying “Sign up for our newsletter”. You don’t do it this way because, if you remember my marketing mantra ‘Clients first’ this only talks of benefit to your business, not to your clients.

You can have this box on your website, but I can promise you based on extensive testing that hardly anyone will complete it.

What you do is put a page on your website which is for your staff to use and then every single time they talk with a new prospect, an old client who is not yet on your database or a referrer, they add their name and email address to that form (which is supplied as part of your email marketing database software).

Your database will grow quickly and soon you will have a list with hundreds and in time thousands of people on it.

Those that decide they no longer want to hear from you can click an ‘unsubscribe’ button, but the majority will stay on your email database and hear from you once a month.

When you do that, you will be in the top 5% of law firms, because 95% (probably more) don’t do this ‘because it is too hard’.

I have shown you in the last few emails that it really is one of the simplest yet most effective forms of marketing for law firms.

It is time very well spent.

Need more help?

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Case Study

I’d always had a retirement date in mind, but before I started working with Nick, I didn’t imagine there was any chance that I’d achieve it

Whether you’re a sole practitioner or a large firm, you’ll get huge value from working with Nick, of that I have no doubt.

It was five years ago that I first came across Nick Jervis, and my only regret is that I didn’t start working with him earlier.

I was a sole practitioner, and for years I’d been advertising in the Yellow Pages and getting decent results.

But as time went on, the response diminished, I was struggling to get as many clients as I needed, and to top it all off, the Yellow Pages still kept pushing the price up.

Eventually, enough was enough – something had to change, otherwise my business was going to be in trouble.

I’d been aware of this guy, Nick Jervis, for a while, and as far as I could tell he was pulling up trees in the solicitor industry with new, sophisticated marketing.

But something had held me back – maybe it was a fear of the new or the unknown.

Whatever it was, I eventually overcame it, hopped on a train to Nailsea, and spent an enthralling day with Nick, where he explained exactly where I was going wrong, and what he’d be doing to fix it.

He certainly wasn’t all talk either, because he went about fixing it with quite some speed.

He got to work constructing a website that would actually convert clients, and then focused on getting me to the top of Google Adwords.

And once he’d done that, the response was spectacular – a few months earlier I’d been scratching around for leads, and now I was getting 3-4 qualified Probate or conveyancing leads direct to my email inbox every single day.

As a result, the turnover increased considerably, and with more breathing space, Nick and I were able to get everything working smoothly.

I was getting more leads, gaining more instructions and making more money than I ever had before.

I’d always had a retirement date in mind, but before I started working with Nick, I didn’t imagine there was any chance that I’d achieve it – the income just wasn’t there.

But with Nick’s help, things changed quickly and significantly, to the point where I was able to reach my retirement date – I’d been at it for 42 years and I decided enough was enough!

Thanks to Nick, I stopped doing Probate and conveyancing, and stepped into semi-retirement as a notary public, which gives me just enough to do to ensure I’m out from beneath my partner’s feet – needless to say, Nick still helps me get work via Google Adwords.

I can’t overstate this enough – Nick changed my life, and for that I will always be grateful. Where I was struggling, Nick stepped in, transformed things and ensured I met my personal and professional goals.

Whether you’re a sole practitioner or a large firm, you’ll get huge value from working with Nick, of that I have no doubt.

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