The growing pains of Adrian Mole and legal newsletters

Has that title stirred any memories? I found the books excellent when they came out. I was a young boy so they came at the right time for me. I heard on the radio that they still have Adrian Mole fan get togethers and have even invited people to write more short stories.

The growing pains of Adrian Mole and legal newsletters

The first Adrian Mole was a diary of his growing pains, love, school etc. It was comically written and written very well.

When it comes to your growing pains, I am referring to your email marketing, of course.

Now that you have an email database and you know what to say in your email newsletters, what should you do next?

Grow your database, that’s what.

How do you do this?

Let me start by telling you how you don’t do it. You don’t put a big shiny box on your website saying “Sign up for our newsletter”. You don’t do it this way because, if you remember my marketing mantra ‘Clients first’ this only talks of benefit to your business, not to your clients.

You can have this box on your website, but I can promise you based on extensive testing that hardly anyone will complete it.

What you do is put a page on your website which is for your staff to use and then every single time they talk with a new prospect, an old client who is not yet on your database or a referrer, they add their name and email address to that form (which is supplied as part of your email marketing database software).

Your database will grow quickly and soon you will have a list with hundreds and in time thousands of people on it.

Those that decide they no longer want to hear from you can click an ‘unsubscribe’ button, but the majority will stay on your email database and hear from you once a month.

When you do that, you will be in the top 5% of law firms, because 95% (probably more) don’t do this ‘because it is too hard’.

I have shown you in the last few emails that it really is one of the simplest yet most effective forms of marketing for law firms.

It is time very well spent.

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Case Study

A straightforward approach with a genuine expertise, providing you with a proven plan of exactly what you need to do to grow your firm.

I first stumbled across Nick when searching on Amazon for help growing a firm in the legal sector.

Straight away I was struck by his no-nonsense approach, so after checking out a preview of his book, I bought it on Kindle and started devouring it straight away.

What was immediately apparent was that Nick really does know what he’s talking about, which was hugely refreshing in an industry with plenty of bluffers and chancers.

I found the fact that Nick has actually been there and done it in the legal world very compelling indeed, and after finishing the book, I knew there was plenty he still had to teach me.

I booked a free call, which contained plenty of value, but what became clear is that if I was really going to get Nick’s personalised help to grow my firm, I needed to do it properly, so after speaking to a couple of Nick’s clients to reassure myself I was making the right decision, I took the plunge, and booked the Steady Stream of New Clients meeting.

And I’m so glad I did.

From the moment my wife Rachael and I arrived, Nick put us at complete ease and we quickly built up a strong rapport, and thanks to the pre-meeting preparation put in by all parties, we were able to wring a huge amount of value out of it, because most of the fact-finding had already been completed before the meeting began.

Consequently, the meeting was chockfull of useful, actionable information, and most importantly, that information was grounded on what actually works in the real world – no theory in sight.

When we left Bristol, we were hugely energised and excited; but more than that, we also had clarity, and three days later, things were even clearer, thanks to the report Nick prepared for us detailing exactly what marketing we needed to be doing AND how to make sure that that marketing was actually implemented.

Having used a consultant in the past, my biggest fear was that there’d be a lot of talking around the issues, and a whole lot more questions than answers, but that simply isn’t how Nick works.

Instead, he calls a spade a spade, and fuses that straightforward approach with a genuine expertise, providing you with a proven plan of exactly what you need to do to grow your firm.

If you’re considering booking one of Nick’s Steady Stream of New Clients meetings, I would say, unhesitatingly, that you need to go for it”

Bill Ward, Ward Trademarks