Improving Your Landing Pages To Generate More Clients From Your Legal Marketing Spend

I was on a call the other day with a solicitor. They wanted to know how they could win more new client instructions. The good news was that they were running Google Ads already, so I had a fair bet that Landing Pages was going to be an issue.

 

I have a lot of these calls. They are always highly enjoyable for me, and I believe helpful for the person on the call.

This one was a nice easy one for me because, as I mentioned, the solicitor I was talking with was already running a Google Ads campaign (smart move) but it wasn’t quite as well as they would have liked.

With Ads, there are always three main areas for me to dive into:

  • Are the Ads groups small enough so that the ad copy is very tightly matched to the keywords?
  • Are all of the available Ads features being used (extensions, split testing ad copy, conversion tracking etc); and
  • Are the landing pages good enough.

In this case, the landing pages simply weren’t good enough. To be honest, in 90% of all of my Google Ads Optimisation Reviews for solicitors the landing pages are never good enough, which is a huge issue.

Landing pages are the perennial leaking bucket when it comes to Google Ads.

If you keep putting water into a leaking bucket it will never fill up. Likewise, if your landing pages are not good enough, you can send as many visitors to it as you like, but you will never win the volume of new client instructions that you would like.

Landing pages are pretty much the be all and end all when it comes to Google Ads.

However, as I say they are rarely good enough.

One of the first places to see if your landing pages are good enough is to look at the Quality Score which is displayed next to each of your keywords. If it is below 6 or 7 (out of 10), more likely than not it is because your landing page is simply not good enough.

If it is 5 or below your landing page is definitely not good enough.

And of course it is not just that making a better landing page will increase your Quality Score, it is also that this improvement in Quality Score will mean that it is much easier for you to get to position number one in the Ads results whilst spending less money per click to do so than your competitors.

That has to be worth a little time and effort, doesn’t it?

Google Ads Whitepaper For Solicitors. Click here to receive your copy:>>

Ready To Take Action And See Results Now?

Please call 0117 290 8555 to arrange a mutually convenient time for a telephone discussion, Email me or complete a Free Online Enquiry. There is no cost or obligation. We will have a chat about where you are and where you would like to be and I will suggest some things you can do to get there quickly.

Legal Marketing Services

Iain MacDonald

Excellent consultation very practical and straight forward planning, positively and optimistically reimagining a small law firms prospects.

Tim Bishop

As the owner of a small to medium-sized law firm, I have found that Samson Consulting’s Marketing4Solicitors monthly newsletter has proved absolutely invaluable throughout the last three years or so. Of all the marketing advice I’ve had over the years, this has proved by far the best value – bringing us tens of thousand of pounds of extra work every year.

One of the best tricks Nick Jervis [who owns Samson Consulting] uses, is not only to identify the kind of marketing actions a small or medium-sized business can take themselves, but he also explains why it works and most importantly then takes you through, step-by-step exactly what you need to do. As someone who is passionate about growing my business, I really look forward to receiving Nick’s excellent newsletter every month.

It’s worth pointing out that initially I was sceptical about his promises – so many marketing businesses promise the earth. But within a couple of months I was absolutely convinced he was right and I have been hooked ever since.

I recommend Nick Jervis and Samson Consulting without any hesitation whatsoever.

Imran Ali

I have been working with Nick Jervis for well over a year now.

I am a subscriber to the Marketing for Solicitors Service which has taught me integral techniques and tricks of the trade to grow my firm.

I can honestly say that Nick Jervis taught me a number of techniques that I would not ordinarily have thought of.

I feel that Nick Jervis is essential if you are serious about growing your business.

I would recommend his services to anyone who is serious about growing their firm.

I feel that Nick has totally transformed the way we now think and he is a genius in the world of marketing for law firms.

In my opinion, the consultancy offered by Nick Jervis will drive real value to your business.

Carl Atkinson

I have enjoyed working with Nick over the past couple of years and his advice has helped me manage and improve the marketing of my business.

Nick has provided many helpful and practical suggestions to improve my marketing strategy and I am happy to recommend his services.

Michael Birch

Less than a year ago I asked Nick to help me grow our practice by making the telephone ring.

He’s certainly done that and much more.

The improvements are incredible and Nick has guided me through the many challenges of scaling up, not least the need for a client focused approach.

This has allowed me to start the next phase; organising the practice to ensure a better lifestyle balance for all of us, whilst we continue to grow.

[widget id="text-13"]