90 Day Law Firm Marketing Plan Template

I wonder how many of you have 5 year business plans? I would hope in these days that many more would answer that question positively. However, how many then break this down into even more manageable chunks? 1 year, or how about 90 day plans?

Think about this in practice. If you have no plan and no goals to achieve within the next 90 days what will you achieve? You may have one or two achievements, but if you have a defined set of goals displayed on your wall or hidden in your top drawer (but seen every day) do you think you might achieve more?

What Shall I Put In The Plan?

This very much depends on your overall business plan. For instance, if you are aiming to attract new referrers or introducers of business in any of your legal departments, it is clear you will need to make contact with potential new work sources. If you aim to recruit one new one each year you will clearly need to contact several to manage to obtain at least one meeting. Depending on the percentages you may need to make personal contact with 12 to have three meetings to lead to one new work source. The figures will vary significantly depending on the sector, but there will be a pattern, there always is in any sales environment, legal services are no exception. So if these figures are correct, you will need to speak to at least four potential sources in your 90 day plan, or one/two every 30 days. Doesn’t that make it easier to achieve? Just by knowing that every 30 days you need to be speaking to someone aren’t you more likely to succeed?

Breaking your challenge into smaller chunks also means you will have much better prospects of success. If you have only a 12 month plan, then if like most practices you pull this out of your urgent pile one month before the partners meeting to see that you need to contact 12 sources, what do you expect your results will be then? You will be rushing, contacting any potential sources instead of the right ones and not preparing properly. If you were on the fourth of your 90 day plans, more likely than not you would have set yourself a target of two contacts a month and actually introduced two new work sources instead of one, and thereby shining like a beacon in your partners meeting!

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Law Firm Marketing

Case Study

A straightforward approach with a genuine expertise, providing you with a proven plan of exactly what you need to do to grow your firm.

I first stumbled across Nick when searching on Amazon for help growing a firm in the legal sector.

Straight away I was struck by his no-nonsense approach, so after checking out a preview of his book, I bought it on Kindle and started devouring it straight away.

What was immediately apparent was that Nick really does know what he’s talking about, which was hugely refreshing in an industry with plenty of bluffers and chancers.

I found the fact that Nick has actually been there and done it in the legal world very compelling indeed, and after finishing the book, I knew there was plenty he still had to teach me.

I booked a free call, which contained plenty of value, but what became clear is that if I was really going to get Nick’s personalised help to grow my firm, I needed to do it properly, so after speaking to a couple of Nick’s clients to reassure myself I was making the right decision, I took the plunge, and booked the Steady Stream of New Clients meeting.

And I’m so glad I did.

From the moment my wife Rachael and I arrived, Nick put us at complete ease and we quickly built up a strong rapport, and thanks to the pre-meeting preparation put in by all parties, we were able to wring a huge amount of value out of it, because most of the fact-finding had already been completed before the meeting began.

Consequently, the meeting was chockfull of useful, actionable information, and most importantly, that information was grounded on what actually works in the real world – no theory in sight.

When we left Bristol, we were hugely energised and excited; but more than that, we also had clarity, and three days later, things were even clearer, thanks to the report Nick prepared for us detailing exactly what marketing we needed to be doing AND how to make sure that that marketing was actually implemented.

Having used a consultant in the past, my biggest fear was that there’d be a lot of talking around the issues, and a whole lot more questions than answers, but that simply isn’t how Nick works.

Instead, he calls a spade a spade, and fuses that straightforward approach with a genuine expertise, providing you with a proven plan of exactly what you need to do to grow your firm.

If you’re considering booking one of Nick’s Steady Stream of New Clients meetings, I would say, unhesitatingly, that you need to go for it”

Bill Ward, Ward Trademarks

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