The Law Firm Growth Formula

Solicitors Marketing Badge Of Honour, COLP & COFA

I recently completed a Zoom meeting for solicitors (over 200) who are clients and contacts of a very smart chap I know who takes care of compliance for solicitors. Apparently, I am told, COLP and COFA are the most exciting things in life (by him), but by my solicitor clients, not so much. So he … Read more

Case Study

Beating the big boys whilst spending a fraction of their budget

We focus on accident claims, and it’s vital for us to have a strong web presence, which we didn’t have before Nick got involved.

As a result we had to buy in leads from other sources, reducing our profit margins and making us reliant on other companies to generate revenue.

We did have a company working on our Adwords and website, but the truth of the matter is that they weren’t getting the results we needed them to get – we only had a handful of clients coming in from those efforts, making us highly reliant on buying in the leads from elsewhere.

And then I came across one of Nick’s books, was impressed by what I read and got in touch with him.

The rest – as they say – is history.

We started working together with a clear brief: Nick’s job was to help us bring in more self-generated work, so we could stop relying on buying leads.

He started by working on our website, making it more accessible and easier to navigate.

Next he overhauled our Google Adwords, which the previous company had been running fairly unsuccessfully.

Adwords is hugely challenging in our sector, with some very big players bidding on some of the most common keywords, making it very difficult for any smaller firms to get a look in, and I’ve got to be honest and say that I didn’t know how Nick was going to make it work.

But he did, by analysing very closely what people were looking for and tailoring our Adwords efforts towards them.

It worked! We were competing with the big boys whilst spending a fraction of their budget, and the amount of work we got in was tremendous – we jumped from just a handful of leads and clients a month to 500 leads and 150 clients, every single month, all from our online efforts.

Nick didn’t just work on the lead generation side of things either – he helped us with the client conversion process too, training our team, making our sales calls better and improving our onboarding process to avoid drop-offs due to ‘cooling off’.

Now we don’t buy in any work at all, our pay-per-click efforts do a sterling job, and the large client database that Nick has helped us build has allowed us to increase the amount of work we do by a factor of ten, in just three years.

I’m one extremely satisfied client, and despite the dramatic differences Nick has been able to make in the time we’ve been working together, things are still improving thanks to his guidance and support.

Get In Touch Today

I am here to help you grow your law firm or consultancy, so please do get in touch. Simply enter a few details below and I will personally come back to you (no cost or obligation, just some help for you).

    What fat Spiderman can teach you about your law firm…. 

    I’ve just returned from a fantastic weekend in Madrid with my wife, my brother and his wife. On one of the days we found ourselves in a beautiful square (Plaza Mayor) which had everything a square should have – monuments, beautiful buildings, loads of eateries and drinkeries and some street entertainment (it was rectangular but … Read more

    Case Study

    Now I’ve got eight staff and two offices, and we’ve never been busier.

    I’ve been working with Nick for the last six years, and in that time he’s had a significant impact on my business.

    We first start working together when I worked at an employment law practice, and when I left there to set up on my own, Nick was one of the first people I called.

    I knew that one of the key pieces to get right was the website – in this day and age it’s impossible to run a successful firm without one – and with Nick’s advice, help and guidance, we created our own marketing-focused site that has proven to be the backbone of all the sales and marketing that has followed.

    But a good website means nothing unless people see it, and that’s why we turned to Nick to run our Google Adwords, which quickly became a primary source of leads.

    In addition to running the traffic, Nick held our hand through every element of the client attraction process, from how to communicate with leads, to how to close sales, and the impact that had on our business cannot be understated.

    And that’s why I will always recommend Nick to anyone who needs help with marketing – particularly legal firms: his breadth of knowledge about everything to do with sales and marketing means that he can (and does) help with every part of the picture, resulting in a stronger business than you could have imagined.

    Since we’ve been working with Nick, we’ve grown quickly – back in 2013 it was just myself and my wife, and she was part-time.

    Now I’ve got eight staff and two offices, and we’ve never been busier.

    And if our lead numbers are anything to go by, it’s only going to get better – 2015-2016 saw us get 800 good quality leads in employment law, and that figure more than doubled last year. I can only look forward to more exciting times, working hand-in-hand with Nick to grow my practice and enjoy the fruits that come with that growth.

    Get In Touch Today

    I am here to help you grow your law firm or consultancy, so please do get in touch. Simply enter a few details below and I will personally come back to you (no cost or obligation, just some help for you).

      The Five Levels Of The Law Firm Growth Ladder

      This is a ‘work in progress’ article which you can watch as it grows. For some time now I have been analysing the different stages of law firm growth. I have noticed certain commonalities with different stages of the law firm growth process. There are similar challenges, opportunities and threats, which if not overcome, lead … Read more

      Case Study

      Beating the big boys whilst spending a fraction of their budget

      We focus on accident claims, and it’s vital for us to have a strong web presence, which we didn’t have before Nick got involved.

      As a result we had to buy in leads from other sources, reducing our profit margins and making us reliant on other companies to generate revenue.

      We did have a company working on our Adwords and website, but the truth of the matter is that they weren’t getting the results we needed them to get – we only had a handful of clients coming in from those efforts, making us highly reliant on buying in the leads from elsewhere.

      And then I came across one of Nick’s books, was impressed by what I read and got in touch with him.

      The rest – as they say – is history.

      We started working together with a clear brief: Nick’s job was to help us bring in more self-generated work, so we could stop relying on buying leads.

      He started by working on our website, making it more accessible and easier to navigate.

      Next he overhauled our Google Adwords, which the previous company had been running fairly unsuccessfully.

      Adwords is hugely challenging in our sector, with some very big players bidding on some of the most common keywords, making it very difficult for any smaller firms to get a look in, and I’ve got to be honest and say that I didn’t know how Nick was going to make it work.

      But he did, by analysing very closely what people were looking for and tailoring our Adwords efforts towards them.

      It worked! We were competing with the big boys whilst spending a fraction of their budget, and the amount of work we got in was tremendous – we jumped from just a handful of leads and clients a month to 500 leads and 150 clients, every single month, all from our online efforts.

      Nick didn’t just work on the lead generation side of things either – he helped us with the client conversion process too, training our team, making our sales calls better and improving our onboarding process to avoid drop-offs due to ‘cooling off’.

      Now we don’t buy in any work at all, our pay-per-click efforts do a sterling job, and the large client database that Nick has helped us build has allowed us to increase the amount of work we do by a factor of ten, in just three years.

      I’m one extremely satisfied client, and despite the dramatic differences Nick has been able to make in the time we’ve been working together, things are still improving thanks to his guidance and support.

      Get In Touch Today

      I am here to help you grow your law firm or consultancy, so please do get in touch. Simply enter a few details below and I will personally come back to you (no cost or obligation, just some help for you).

        The Law Firm Growth Formula Book – Finished!

        I have had a task of epic proportions on my list for far too many months, and yesterday I finished it (2nd March 2017). The feeling of relief and pleasure is immense. It wasn’t that the task was horrible or that I didn’t enjoy doing it; it was just one of those tasks that had … Read more

        Case Study

        Now I’ve got eight staff and two offices, and we’ve never been busier.

        I’ve been working with Nick for the last six years, and in that time he’s had a significant impact on my business.

        We first start working together when I worked at an employment law practice, and when I left there to set up on my own, Nick was one of the first people I called.

        I knew that one of the key pieces to get right was the website – in this day and age it’s impossible to run a successful firm without one – and with Nick’s advice, help and guidance, we created our own marketing-focused site that has proven to be the backbone of all the sales and marketing that has followed.

        But a good website means nothing unless people see it, and that’s why we turned to Nick to run our Google Adwords, which quickly became a primary source of leads.

        In addition to running the traffic, Nick held our hand through every element of the client attraction process, from how to communicate with leads, to how to close sales, and the impact that had on our business cannot be understated.

        And that’s why I will always recommend Nick to anyone who needs help with marketing – particularly legal firms: his breadth of knowledge about everything to do with sales and marketing means that he can (and does) help with every part of the picture, resulting in a stronger business than you could have imagined.

        Since we’ve been working with Nick, we’ve grown quickly – back in 2013 it was just myself and my wife, and she was part-time.

        Now I’ve got eight staff and two offices, and we’ve never been busier.

        And if our lead numbers are anything to go by, it’s only going to get better – 2015-2016 saw us get 800 good quality leads in employment law, and that figure more than doubled last year. I can only look forward to more exciting times, working hand-in-hand with Nick to grow my practice and enjoy the fruits that come with that growth.

        Get In Touch Today

        I am here to help you grow your law firm or consultancy, so please do get in touch. Simply enter a few details below and I will personally come back to you (no cost or obligation, just some help for you).