The three blog titles above are my best performing blogs on my website. They bring in the most new prospects to my website; consistently.
I will put the links to them at the bottom of this page, but the reason that I wanted to mention them is because I said last week that I would discuss how long a blog post or article should be. It seemed the only way to really look at this was to use some real life working examples.
Why would I just use average banded about figures when I can provide you with examples from my own website.
So, what is the perfect length?
1,000 to 1,250 words it would seem.
It used to be that anything around 500 words worked, but with so much more competition on the internet it is no surprise that to get any results you need to have some additional wording to fight your way to the top of the Google search results.
At this point, I don’t want you to panic.
The marketing method that I teach dictates that you should outsource any marketing that you can
obtain for less than your hourly billing rate (or what it used to be). Why would you write content which
you can purchase for £50 per hour when you could be earning £150 or more per hour? It doesn’t make any sense, does it?
The good thing about an article of this length is that it clearly is long enough for Google to place a value on it and put it higher in the search results for you, but perhaps more importantly it provides enough content for your website visitors to believe that you do know what you are talking about.
Do me a favour, if you would please?
Take a look at your Google Analytics or your Google Search Console and see which blogs or articles are already bringing in visitors to your website, then see how many words are on that page. To do this I simply copied the content from each page, dropped it into a Word document and let Microsoft do the counting for me.
If you need to know where to find this information in Analytics or Search Console, simply reply to this email and I will be happy to help.
If you would like a complete guide to Google Analytics, including how to use it to generate more clients for your services, there is a full Marketing4Solicitors issue all about this, available as soon as you join.
Here are those blog links:
- //www.samsonconsulting.co.uk/blog/consultant-solicitor-fee-sharing-best-model-solicitor-owner/
- //www.samsonconsulting.co.uk/blog/10-legal-newsletter-name-suggestions-and-ideas-for-solicitors/
- //www.samsonconsulting.co.uk/blog/solicitors-focusing-billing-targets-wrong-thing/