Is This Two Letter Word Ruining The Devlopment Of Your Legal Practice?

Is this treacherous two letter word ruining the development of your legal practice?

  • What if I had tried that marketing idea that someone said would work?
  • What if I had tried Pay Per Click marketing to generate new leads?
  • What if I had not given up when I tried Pay Per Click marketing and it did not seem to be working after only a few weeks and not much time spent trying to improve the campaign?
  • What if I had added more content to my website every month, would that have generated more traffic?
  • What if I had turned the articles into Press Releases and submitted them to the local papers on a REGULAR basis, would that have done anything for my practice?
  • What if I/we had let one partner take responsibility for the marketing and not interfered at each step of the way?
  • What if I had spent some money on brochures, posters and other materials to tell people what my firm can do for them?
  • What if I had taken the time to surround myself with experts that I listened to and then I followed their suggestions and implemented their advice?
  • What if I had spent as much time on marketing my business as I had reading law reports/watching television/pursuing my favourite pastime?

Don’t let ‘IF’ ruin your business. Become an ‘Action Taker’ not a ‘What If’er’

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Law Firm Marketing

Case Study

From biggest fee earner to no fee earning whilst doubling turnover

I’d been looking for somebody to help me with marketing for a while, and I came across Nick on Google.

That was three years ago, and in that time it’s fair to say that he’s had a massive impact on my business, and my life as a result.

In the early days, my goal was simple and specific: increase the turnover of the business so that I could take more money out of the business.

I had an amount in mind, and I expected it to take years to get there, but when I achieved it in just six months, it began to dawn on me that this guy really knew what he was talking about.

As a result of that early success, and with Nick’s help, I realised that my expectations were too low, and what I could actually achieve, with the right thinking and guidance, was far beyond what I’d ever imagined.

What Nick saw – and what he made me see – was that my business had fantastic potential, but to realise that potential, things needed to change.

Even before Nick got involved, we were getting a decent volume of leads, but it was what was happening to the leads that was the problem.

We weren’t tracking them, there was no process in place and to top it all off, we didn’t have a clear pricing structure, which meant that we were nowhere near as profitable as we could be.

And that’s where Nick came into his own. He built us a bespoke lead generation and sales process, and the results were staggering.

We pretty much doubled our turnover, allowing me to build a four-person sales and marketing team that gets us more leads and more sales.

Of course, Nick’s Google Adwords expertise has been a key part of our growth, and today it’s a hugely profitable marketing pillar for us.

But regardless of the medias or mechanisms we’ve used to grow over the last three years, it’s been Nick’s rock solid marketing plan that underpins it all.

He’s stopped me trying this and that, and got me to focus on the things that’ll have the biggest impact on the business.

And I think there’s a lot more to come – we still haven’t implemented everything that Nick has given us to do, and when we do, I reckon we’ve got around another £250,000 of revenue per year to add to our figures.

And it’s not just the business that’s seen a transformation – it’s been a personal transformation too.

When Nick first got involved, I was the biggest fee earner, and consequently I was reluctant to stop getting involved in cases.

Nick eventually made me see that if I was serious about growing this business, that needed to change and as time has gone on I’ve taken on less and less work – now I don’t do any of it.

And I only wish I’d done it earlier, because the result has been me having more time to build the business, and spending time with the people that are important to me.

Not only that, but the business is stronger, because it’s much less dependent on me.

Nick was right about that one, as he has been about pretty much everything else – it pains me to say it, but it’s true!

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