Is This Two Letter Word Ruining The Devlopment Of Your Legal Practice?

Is this treacherous two letter word ruining the development of your legal practice?

  • What if I had tried that marketing idea that someone said would work?
  • What if I had tried Pay Per Click marketing to generate new leads?
  • What if I had not given up when I tried Pay Per Click marketing and it did not seem to be working after only a few weeks and not much time spent trying to improve the campaign?
  • What if I had added more content to my website every month, would that have generated more traffic?
  • What if I had turned the articles into Press Releases and submitted them to the local papers on a REGULAR basis, would that have done anything for my practice?
  • What if I/we had let one partner take responsibility for the marketing and not interfered at each step of the way?
  • What if I had spent some money on brochures, posters and other materials to tell people what my firm can do for them?
  • What if I had taken the time to surround myself with experts that I listened to and then I followed their suggestions and implemented their advice?
  • What if I had spent as much time on marketing my business as I had reading law reports/watching television/pursuing my favourite pastime?

Don’t let ‘IF’ ruin your business. Become an ‘Action Taker’ not a ‘What If’er’

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Law Firm Marketing

Case Study

“We’re busier and more profitable than ever before, but we’re also having more fun too.”

I came across Nick and Samson Consulting back when I was employed and looking for help to grow my caseload.

Unsurprisingly I found him on Google (he definitely has a knack for that platform!), while looking for a legal marketing expert, and ended up joining his Marketing4Solicitors group, learning from afar for several years.

His advice was smart, sound and – most importantly – it worked.

And that’s why when I came to start my own firm up three years ago, I pretty quickly ended up giving Nick a call and started working with him.

I had used another company to help me with some online marketing before that, and to be honest – it was an absolute disaster, costing huge amounts of money and not really delivering any tangible results.

I hoped that wouldn’t be the case with Nick, and I was right.

I brought him right into the business, getting him involved top to bottom, and I can honestly say that it’s the best thing I’ve ever done.

His guidance quickly starting paying dividends, as he coached and mentored me on how to generate more interest and achieve more client instructions, as well as generally how to structure the firm in a way that was the most profitable and productive.

Three years in, and I’m over the moon with the impact that Nick has had on my business.

We’ve got a clear focus and a direction, we know why we do what we do, and most of importantly at all, we’re more successful.

We’re busier and more profitable than ever before, but we’re also having more fun too.

That’s one of the best things about working with Nick – the fact that the advice and guidance he gives is so holistic.

It’s not just about making money, although he has had a huge impact on that for us, but it’s also about helping me to enjoy my life, and growing my firm in a way that means that I have more money in the bank, but more time to enjoy life with my family too.

I guess that’s what makes him so different to others out there – he really does have my best interests at heart and I trust him implicitly.

It’s hard for me to convey just how good Nick is at what he does – before I started working with him, I thought I was pretty good with PR and marketing, but the truth is that in comparison to Nick, I really don’t know anything.

Nick really is a very, very smart guy, and when it comes to running a profitable legal firm, I think there are very few people who could touch him.

And that’s why I’m glad he’s on my team, and that isn’t just hyperbole – he really is a part of my team: any significant business decision I make is run by him first, because I know he’ll give me useful, tangible and practical advice that’ll result in the best outcome for me and the people I care about.

Before working with Nick, I felt like I was on my own, and the future of the firm was on my shoulders; to be honest it was quite a weight.

But now, I’m relaxed about the future, because I know that I’ve got Nick in my corner, one of the smartest marketing minds I’ve ever come across, and a truly honest good guy to boot.