Do Something Extra!

What else can you do for your clients? Is just being their solicitor enough now? In this new economy it is the businesses that do something extra that are going to survive and thrive, so what extra are you doing for your clients?

I am always on the lookout for articles or businesses that can help my solicitor clients. If I find a product or service that I think will be helpful to a client I will let them know about it. For the cynical of you out there, 99% of the time this is not for a commission but just because it is something that I know will help my clients. It makes my client happy and it makes me feel content that I have helped someone else. We get one shot at this thing called life, helping someone else makes me feel that I have done something useful with my day and then, if it helps the client, automatically makes them think I am an ‘ok’ person to do business with.

This new business world is far more transparent and clients are more cynical, so if this is something you have not done before, do not be surprised if the reaction is a little wary. Do something helpful for a client for no other reason than you want to. The rest takes care of itself in time!

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Law Firm Marketing

Case Study

Now I’ve got eight staff and two offices, and we’ve never been busier.

I’ve been working with Nick for the last six years, and in that time he’s had a significant impact on my business.

We first start working together when I worked at an employment law practice, and when I left there to set up on my own, Nick was one of the first people I called.

I knew that one of the key pieces to get right was the website – in this day and age it’s impossible to run a successful firm without one – and with Nick’s advice, help and guidance, we created our own marketing-focused site that has proven to be the backbone of all the sales and marketing that has followed.

But a good website means nothing unless people see it, and that’s why we turned to Nick to run our Google Adwords, which quickly became a primary source of leads.

In addition to running the traffic, Nick held our hand through every element of the client attraction process, from how to communicate with leads, to how to close sales, and the impact that had on our business cannot be understated.

And that’s why I will always recommend Nick to anyone who needs help with marketing – particularly legal firms: his breadth of knowledge about everything to do with sales and marketing means that he can (and does) help with every part of the picture, resulting in a stronger business than you could have imagined.

Since we’ve been working with Nick, we’ve grown quickly – back in 2013 it was just myself and my wife, and she was part-time.

Now I’ve got eight staff and two offices, and we’ve never been busier.

And if our lead numbers are anything to go by, it’s only going to get better – 2015-2016 saw us get 800 good quality leads in employment law, and that figure more than doubled last year. I can only look forward to more exciting times, working hand-in-hand with Nick to grow my practice and enjoy the fruits that come with that growth.

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