Dumb Solicitor Fails To Try New Marketing Methods..

The dumb solicitor was worried. He had noticed a gradual but steady decline in the amount of instructions coming into his practice across both business and personal services. He was responsible for the marketing all services across four branch offices, and he just could not understand why things were going backwards.

He was doing the same marketing he had always done, but the results weren’t as good as they used to be. What could he do?

Then he realised that that was exactly the problem. He was doing what he had always done and it wasn’t working, but he had not tried anything else. He really was being quite dumb.

Well, you may not be surprised to hear that the dumb solicitor was me (I would never be so rude as to call anyone else that), and this was what was happening in the practice I worked for in Reading.

I gave myself a solid shake and set about testing new marketing methods to attract clients, lots of them. If I hadn’t tried it before, now was the time to do so… and so began the start of my love affair with marketing which ultimately led to me setting up my consultancy in 2003.

I have been reminded of this part of my marketing adventure several times recently by solicitors who have fallen into the same trap. They too have been doing what they have always done and getting declining results, but unlike me they recognised the problem far more quickly, which is why they were speaking with me. Some of them I was able to help, some of them just needed pointing in the right direction and were then able to go off and take action alone.

If you are noticing reducing volumes of instructions please do not be like me and take a long time to turn things around. Take fast action now to ensure that you reach the end of the year hitting or even exceeding your targets.

Whether you are turning over £750,000 and you want to double or treble that figure, or you are only producing a modest salary for yourself and want to push up to £100-250,000 as the next stepping stone, I have worked with someone in the same position as you before so I know that I can help you.

You do not have to be in this alone. Let me give you some options to help you turn things around starting today, right now!


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Law Firm Marketing

Case Study

From biggest fee earner to no fee earning whilst doubling turnover

I’d been looking for somebody to help me with marketing for a while, and I came across Nick on Google.

That was three years ago, and in that time it’s fair to say that he’s had a massive impact on my business, and my life as a result.

In the early days, my goal was simple and specific: increase the turnover of the business so that I could take more money out of the business.

I had an amount in mind, and I expected it to take years to get there, but when I achieved it in just six months, it began to dawn on me that this guy really knew what he was talking about.

As a result of that early success, and with Nick’s help, I realised that my expectations were too low, and what I could actually achieve, with the right thinking and guidance, was far beyond what I’d ever imagined.

What Nick saw – and what he made me see – was that my business had fantastic potential, but to realise that potential, things needed to change.

Even before Nick got involved, we were getting a decent volume of leads, but it was what was happening to the leads that was the problem.

We weren’t tracking them, there was no process in place and to top it all off, we didn’t have a clear pricing structure, which meant that we were nowhere near as profitable as we could be.

And that’s where Nick came into his own. He built us a bespoke lead generation and sales process, and the results were staggering.

We pretty much doubled our turnover, allowing me to build a four-person sales and marketing team that gets us more leads and more sales.

Of course, Nick’s Google Adwords expertise has been a key part of our growth, and today it’s a hugely profitable marketing pillar for us.

But regardless of the medias or mechanisms we’ve used to grow over the last three years, it’s been Nick’s rock solid marketing plan that underpins it all.

He’s stopped me trying this and that, and got me to focus on the things that’ll have the biggest impact on the business.

And I think there’s a lot more to come – we still haven’t implemented everything that Nick has given us to do, and when we do, I reckon we’ve got around another £250,000 of revenue per year to add to our figures.

And it’s not just the business that’s seen a transformation – it’s been a personal transformation too.

When Nick first got involved, I was the biggest fee earner, and consequently I was reluctant to stop getting involved in cases.

Nick eventually made me see that if I was serious about growing this business, that needed to change and as time has gone on I’ve taken on less and less work – now I don’t do any of it.

And I only wish I’d done it earlier, because the result has been me having more time to build the business, and spending time with the people that are important to me.

Not only that, but the business is stronger, because it’s much less dependent on me.

Nick was right about that one, as he has been about pretty much everything else – it pains me to say it, but it’s true!

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