Solicitor – What Is Your Dream For Your Law Firm?

Legal Marketing ConsultantThis picture is of me fulfilling one of my dreams, which happened just a few days ago. I finally had the chance of batting with my son, Samuel, in a local cricket match. The opportunity has been presented to me before, but sadly I failed to hang around long enough in the middle of the cricket pitch for him to join me.

This time was perfect. I managed to say around until the end of our innings, and Samuel batted with me for the last two overs. It was perfect!

We went on to win the match too, Sam taking some great catches and bowling one of their opening batsmen too, not bad for a 12 year old playing against adults.

Anyway, what is the point of this picture for you? Well, this was one of my dreams ticked off; are you ticking yours off your list?

Whether they are the dreams you have for your law firm, or the dreams that you want to be funded by the profits from your legal practice, or the dreams that you can fulfil by being able to spend more time away from your practice, are you ticking them off?

Are you where you hoped to be at this stage of 2014?

With the summer holidays upon us it provides a wonderful chance to assess whether you are on track for your 2014 hopes, goals and aspirations, because if you are not, there is still time to change things and finish 2014 on a huge high.

If one of your goals is to spend more quality time with your family, you may well be able to check that one off over the summer break. If it is one of them, do the work you need to do now to ensure that you can properly switch off whilst you are away with them.

Is your law firm where you want it to be too? If not, what has to change to get back on track?

Do you need to take more action or different action if what you are doing is not currently working?

Do you need more legal staff, support staff or external suppliers to help you achieve all that you need to achieve to reach your targets?

What difference will it make to you if you can reach or exceed your goals, on a personal and a business level?

If you have already reached or exceeded your objectives, should you just pat yourself on the back for a job well done, or should you stretch yourself a little bit further? It may be the former, in which case do take the time to congratulate yourself (something most solicitors find very difficult to do).

However, if you decide that some further action is required, take the quiet time now to unwind first, and then to plan your attack from September onwards, when you have three good months to make things happen before the year ends.

It is completely possible to double or triple your law firm profits, but doing what you have always done will not make this happen. Don’t let 2014 just peter out; go and grab it by the short and curlies and make it a great year for you and for your law firm!

You can start by downloading my free guide below: it will give you a lot of excellent legal marketing ideas, but perhaps more importantly will stop you from spending money in the wrong places when it comes to your law firm marketing.

Ready To Take Action And See Results Now?

Please call 0117 290 8555 to arrange a mutually convenient time for a telephone discussion, Email me or complete a Free Online Enquiry. There is no cost or obligation. We will have a chat about where you are and where you would like to be and I will suggest some things you can do to get there quickly.

Law Firm Marketing

Case Study

Now I’ve got eight staff and two offices, and we’ve never been busier.

I’ve been working with Nick for the last six years, and in that time he’s had a significant impact on my business.

We first start working together when I worked at an employment law practice, and when I left there to set up on my own, Nick was one of the first people I called.

I knew that one of the key pieces to get right was the website – in this day and age it’s impossible to run a successful firm without one – and with Nick’s advice, help and guidance, we created our own marketing-focused site that has proven to be the backbone of all the sales and marketing that has followed.

But a good website means nothing unless people see it, and that’s why we turned to Nick to run our Google Adwords, which quickly became a primary source of leads.

In addition to running the traffic, Nick held our hand through every element of the client attraction process, from how to communicate with leads, to how to close sales, and the impact that had on our business cannot be understated.

And that’s why I will always recommend Nick to anyone who needs help with marketing – particularly legal firms: his breadth of knowledge about everything to do with sales and marketing means that he can (and does) help with every part of the picture, resulting in a stronger business than you could have imagined.

Since we’ve been working with Nick, we’ve grown quickly – back in 2013 it was just myself and my wife, and she was part-time.

Now I’ve got eight staff and two offices, and we’ve never been busier.

And if our lead numbers are anything to go by, it’s only going to get better – 2015-2016 saw us get 800 good quality leads in employment law, and that figure more than doubled last year. I can only look forward to more exciting times, working hand-in-hand with Nick to grow my practice and enjoy the fruits that come with that growth.