How To Improve Google Ads Landing Pages For Solicitors

I said last week that improving your Google Ads website landing pages is one of the first things to do to generate more client enquiries.

However, this also applies even if you do not run Google Ads.

If you spend time improving the pages where most of your visitors arrive on your website (Google Analytics/Search Console will show you which these are), then you can generate a spike in your enquiries not just once, but every day thereafter.

So, what can you improve?

How To Improve Google Ads Landing Pages For SolicitorsFirst, you need to remember that mobile visitors to website are now normally in the majority, so the first thing to do is to think about them.

If you have a two or three column website design, they will only be seeing the content part of your website, which means that any navigation on the left, or reviews or enquiry forms on the right hand side, will not be seen UNTIL after all of the content.

What does this mean?

Well, seeing as the purpose of any page on your website is to pre-sell your expertise so that the visitor feels compelled to call you to ask for your help, reviews are a huge part of this process.

Does a visitor to your website’s most popular pages see a review in the top one third of the page?

If not, it would be a good thing to insert one.

If you would like to know how else to improve your Google Ads campaign, simply request your copy of my Google Ads Whitepaper by entering your details below:

Chris Rennie

Nick takes a no-nonsense approach, cuts the fluff and gets straight to the point – which is an approach that you see very little nowadays in the world of marketing where you have many gurus with complex approach that most probably never work. I look forward to working with Nick.

Carl Atkinson

I have enjoyed working with Nick over the past couple of years and his advice has helped me manage and improve the marketing of my business.

Nick has provided many helpful and practical suggestions to improve my marketing strategy and I am happy to recommend his services.

Tim Weir

Having implemented a raft of improvements to our website and marketing campaigns suggested in Nick’s excellent books, I decided to contact the man himself for a one-to-one discussion.

The thirty minutes spent with Nick on that video call provided me with more business improvement tools than I could’ve hoped for. Nick even took the time to give me some insights on client conversion particular to our area of practice.

Online reviews are often brimming with trite phrases and hyperbole, but I cannot find any other way of saying that my only regret is that I didn’t contact Samson Consulting sooner.

Iain MacDonald

Excellent consultation very practical and straight forward planning, positively and optimistically reimagining a small law firms prospects.

Chris Thomas

As usual with Nick he was super informative and helpful and gave me some very good tips for me to go forward with. He exudes positivity and makes dealing with him a pleasure. Also gave me a steer in helping two other contacts I have who may be able to use his services