Quickest Way For Solicitors To Improve Google Ads Results

Q. What is the quickest way to get more clients if you are using Google Ads?

A. Improve your landing pages.

Every time I take over a Google Ads campaign for someone, I ask them how much time they, or their previous Google Ads management company, spent optimising the pages they send their Google Ads visitors to.

Nearly all of the time the answer is that it hasn’t been looked at in a long time or at all.Quickest Way For Solicitors To Improve Google Ads Results

Being as Google puts a lot of emphasis on landing pages in its Quality Score system (which ultimately determines how many clicks you receive and how much you pay for them), this amazes me.

Making the pages you send your Google Ads visitors to better (with more/better content, relevant imagery, client reviews) etc will not only improve your Quality Score, which means you can get more clicks for less spend, but it will also make your telephone ring more with new client enquiries.

If you are running Google Ads right now, it’s well worth looking at your landing pages with fresh eyes.

If you would like me to review your landing pages, simply reserve a time for your no obligation Google Ads review:

 

Tim Weir

Having implemented a raft of improvements to our website and marketing campaigns suggested in Nick’s excellent books, I decided to contact the man himself for a one-to-one discussion.

The thirty minutes spent with Nick on that video call provided me with more business improvement tools than I could’ve hoped for. Nick even took the time to give me some insights on client conversion particular to our area of practice.

Online reviews are often brimming with trite phrases and hyperbole, but I cannot find any other way of saying that my only regret is that I didn’t contact Samson Consulting sooner.

Chris Rennie

Nick takes a no-nonsense approach, cuts the fluff and gets straight to the point – which is an approach that you see very little nowadays in the world of marketing where you have many gurus with complex approach that most probably never work. I look forward to working with Nick.

Carl Atkinson

I have enjoyed working with Nick over the past couple of years and his advice has helped me manage and improve the marketing of my business.

Nick has provided many helpful and practical suggestions to improve my marketing strategy and I am happy to recommend his services.

Iain MacDonald

Excellent consultation very practical and straight forward planning, positively and optimistically reimagining a small law firms prospects.

Michael Birch

Less than a year ago I asked Nick to help me grow our practice by making the telephone ring.

He’s certainly done that and much more.

The improvements are incredible and Nick has guided me through the many challenges of scaling up, not least the need for a client focused approach.

This has allowed me to start the next phase; organising the practice to ensure a better lifestyle balance for all of us, whilst we continue to grow.