Quickest Way For Solicitors To Improve Google Ads Results

Q. What is the quickest way to get more clients if you are using Google Ads?

A. Improve your landing pages.

Every time I take over a Google Ads campaign for someone, I ask them how much time they, or their previous Google Ads management company, spent optimising the pages they send their Google Ads visitors to.

Nearly all of the time the answer is that it hasn’t been looked at in a long time or at all.Quickest Way For Solicitors To Improve Google Ads Results

Being as Google puts a lot of emphasis on landing pages in its Quality Score system (which ultimately determines how many clicks you receive and how much you pay for them), this amazes me.

Making the pages you send your Google Ads visitors to better (with more/better content, relevant imagery, client reviews) etc will not only improve your Quality Score, which means you can get more clicks for less spend, but it will also make your telephone ring more with new client enquiries.

If you are running Google Ads right now, it’s well worth looking at your landing pages with fresh eyes.

If you would like me to review your landing pages, simply reserve a time for your no obligation Google Ads review:

 

Case Study

Now I’ve got eight staff and two offices, and we’ve never been busier.

I’ve been working with Nick for the last six years, and in that time he’s had a significant impact on my business.

We first start working together when I worked at an employment law practice, and when I left there to set up on my own, Nick was one of the first people I called.

I knew that one of the key pieces to get right was the website – in this day and age it’s impossible to run a successful firm without one – and with Nick’s advice, help and guidance, we created our own marketing-focused site that has proven to be the backbone of all the sales and marketing that has followed.

But a good website means nothing unless people see it, and that’s why we turned to Nick to run our Google Adwords, which quickly became a primary source of leads.

In addition to running the traffic, Nick held our hand through every element of the client attraction process, from how to communicate with leads, to how to close sales, and the impact that had on our business cannot be understated.

And that’s why I will always recommend Nick to anyone who needs help with marketing – particularly legal firms: his breadth of knowledge about everything to do with sales and marketing means that he can (and does) help with every part of the picture, resulting in a stronger business than you could have imagined.

Since we’ve been working with Nick, we’ve grown quickly – back in 2013 it was just myself and my wife, and she was part-time.

Now I’ve got eight staff and two offices, and we’ve never been busier.

And if our lead numbers are anything to go by, it’s only going to get better – 2015-2016 saw us get 800 good quality leads in employment law, and that figure more than doubled last year. I can only look forward to more exciting times, working hand-in-hand with Nick to grow my practice and enjoy the fruits that come with that growth.

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