Quickest Way For Solicitors To Improve Google Ads Results

Q. What is the quickest way to get more clients if you are using Google Ads?

A. Improve your landing pages.

Every time I take over a Google Ads campaign for someone, I ask them how much time they, or their previous Google Ads management company, spent optimising the pages they send their Google Ads visitors to.

Nearly all of the time the answer is that it hasn’t been looked at in a long time or at all.Quickest Way For Solicitors To Improve Google Ads Results

Being as Google puts a lot of emphasis on landing pages in its Quality Score system (which ultimately determines how many clicks you receive and how much you pay for them), this amazes me.

Making the pages you send your Google Ads visitors to better (with more/better content, relevant imagery, client reviews) etc will not only improve your Quality Score, which means you can get more clicks for less spend, but it will also make your telephone ring more with new client enquiries.

If you are running Google Ads right now, it’s well worth looking at your landing pages with fresh eyes.

If you would like me to review your landing pages, simply reserve a time for your no obligation Google Ads review:

 

Chris Carter

Nick has for a long time now been the go to Legal Marketing Expert offering game changing advice in a no-nonsense way.

As well as knowing what works, he will also make sure you don’t waste valuable time on initiatives that aren’t destined to chime.

Approachable, friendly and fun to deal with he will always make sure you are travelling in the right direction and on the road to success.

Can’t recommend enough!

Carl Atkinson

I have enjoyed working with Nick over the past couple of years and his advice has helped me manage and improve the marketing of my business.

Nick has provided many helpful and practical suggestions to improve my marketing strategy and I am happy to recommend his services.

Chris Rennie

Nick takes a no-nonsense approach, cuts the fluff and gets straight to the point – which is an approach that you see very little nowadays in the world of marketing where you have many gurus with complex approach that most probably never work. I look forward to working with Nick.

Emerson Scotland

Brilliant, insightful and a great discussion. Nick certainly knows his stuff and makes you feel at ease.

Claire Johnson

Nick is a fountain of knowledge, tried and tested personally. He has that rare gift of not making you feel daft for asking any question. After our consultation I felt far less like a rabbit in the headlights and far more empowered to climb the marketing mountain successfully.