How Do Some Solicitors Grow Their Law Firms Faster Than Others?

Would you like to know what separates the solicitors who tick along year on year, doing perfectly fine without ever quite reaching their potential, from those who seem to grow easily and substantially year on year?

You might think that it is because they are always undertaking the latest, cutting edge marketing tactics that allow them to surge ahead, but I can assure you that it isn’t that. There are rarely, if ever, any ‘new, cutting edge’ marketing tactics, just refinement of old ones, so it isn’t that.

As a marketing man, you might expect me to say that it is because they keep spending more and more money on marketing to get their dramatic growth results, but it isn’t that either. Some of these ‘superstar solicitors’ do not spend any vast amounts of money on marketing at all.

Maybe it is because they attend more conferences or read more books to keep learning? No, it isn’t that one either.How Do Some Solicitors Grow Their Law Firms Faster Than Others?

Would you like to know what it is?

Quite simply, it is that they agree to a plan to follow and then they consistently, week on week, month on month, take action to implement that plan.

They take action even if they do not sometimes feel like doing it, or ‘do not have the time’.

I put ‘do not have the time’ in italics because everyone always has the time; the difference is that my superstar solicitors know this and ensure that they always find the time to do what needs to be done, whilst those not achieving the growth that they would like to see blame ‘not having the time’ for their failure to take action.

There are some very simple ways to find more time and I share these with my clients so that they never use the ‘time’ argument on me because they know that I will not entertain it.

Instead, they find the time, take the action and see the results; consistently!

Next week I am going to share with you how you can receive all of my ‘trade secrets’ in one hit so that you can ensure 2020 is the best year yet for your law firm.

Until then, I wish you a very happy, successful and profitable 2020!

Emerson Scotland

Brilliant, insightful and a great discussion. Nick certainly knows his stuff and makes you feel at ease.

Tim Weir

Having implemented a raft of improvements to our website and marketing campaigns suggested in Nick’s excellent books, I decided to contact the man himself for a one-to-one discussion.

The thirty minutes spent with Nick on that video call provided me with more business improvement tools than I could’ve hoped for. Nick even took the time to give me some insights on client conversion particular to our area of practice.

Online reviews are often brimming with trite phrases and hyperbole, but I cannot find any other way of saying that my only regret is that I didn’t contact Samson Consulting sooner.

Anthony McCarthy

Nick gives simple and clear advice which makes sense.

In a field full of smoke and mirror merchants he is the real deal.

His book, content and webinars are first class.

Highly recommended.

Tim Bishop

As the owner of a small to medium-sized law firm, I have found that Samson Consulting’s Marketing4Solicitors monthly newsletter has proved absolutely invaluable throughout the last three years or so. Of all the marketing advice I’ve had over the years, this has proved by far the best value – bringing us tens of thousand of pounds of extra work every year.

One of the best tricks Nick Jervis [who owns Samson Consulting] uses, is not only to identify the kind of marketing actions a small or medium-sized business can take themselves, but he also explains why it works and most importantly then takes you through, step-by-step exactly what you need to do. As someone who is passionate about growing my business, I really look forward to receiving Nick’s excellent newsletter every month.

It’s worth pointing out that initially I was sceptical about his promises – so many marketing businesses promise the earth. But within a couple of months I was absolutely convinced he was right and I have been hooked ever since.

I recommend Nick Jervis and Samson Consulting without any hesitation whatsoever.

Chris Thomas

As usual with Nick he was super informative and helpful and gave me some very good tips for me to go forward with. He exudes positivity and makes dealing with him a pleasure. Also gave me a steer in helping two other contacts I have who may be able to use his services