Why Solicitors Must Set Goals And How To Set Them

You have to have a goal to score – Sir Alan Sugar

Sir Alan Sugar, who always reminds me of Nookie the bear (remember that ventriloquist doll?), said in his book, and for once I fully agree with him that “You have to have a goal to score”.

I don’t agree with much of what he says and does on the Apprentice as he seems to change his mind every week, but I still can’t stop myself from watching it.

Anyway, the point is that you have to know where you are trying to go with your law firm to have any chance of getting there; well that is at least until Elon Musk develops the ‘self-growing law firm’.

I speak with a lot of solicitors every month and, perhaps not surprisingly as I am a marketing man, the topic of conversation is that they would like some more clients.Why Solicitors Must Set Goals And How To Set Them

In response to their question I then ask them how many extra clients they would like each month.

Without exception, they rarely have a number in mind.

I find this surprising and can see Lord Sugar shaking is head in disbelief and pointing to the door….

The thing is that once you have that number, life becomes so very much easier.

Let’s say the number is 10 new clients, which might each generate £1,000 in fees, so an increase in £120,000 turnover per annum.

If you know that you convert 1 in 2 enquiries into clients, you then know that you need 20 more enquiries, over and above your current level, to get these extra clients.

It is then really easy to put some meat on the bones and decide which marketing tactic you are going to use to generate these 20 leads. You also know that you could spend up to 1/3rd of the additional fees to generate them and still make a profit. Of course, if you could spend less then there is even more profit, but that should be your starting point.

Target and goal setting is an incredibly important thing for every law firm owner and business owner to do.

It is why I dedicated a double issue of my law firm growth training magazine Marketing4Solicitors to setting goals and targets. The issue maps out a precise process to follow to take you from having no goals or targets to scoping out both your law firm and your personal goals. It is very comprehensive and perhaps, more importantly, a fun thing to do!

Join me and let’s start mapping out your fantastic 2020!

//www.marketing4solicitors.co.uk/join-now/

Michael Birch

Less than a year ago I asked Nick to help me grow our practice by making the telephone ring.

He’s certainly done that and much more.

The improvements are incredible and Nick has guided me through the many challenges of scaling up, not least the need for a client focused approach.

This has allowed me to start the next phase; organising the practice to ensure a better lifestyle balance for all of us, whilst we continue to grow.

Iain MacDonald

Excellent consultation very practical and straight forward planning, positively and optimistically reimagining a small law firms prospects.

Imran Ali

I have been working with Nick Jervis for well over a year now.

I am a subscriber to the Marketing for Solicitors Service which has taught me integral techniques and tricks of the trade to grow my firm.

I can honestly say that Nick Jervis taught me a number of techniques that I would not ordinarily have thought of.

I feel that Nick Jervis is essential if you are serious about growing your business.

I would recommend his services to anyone who is serious about growing their firm.

I feel that Nick has totally transformed the way we now think and he is a genius in the world of marketing for law firms.

In my opinion, the consultancy offered by Nick Jervis will drive real value to your business.

Tim Bishop

As the owner of a small to medium-sized law firm, I have found that Samson Consulting’s Marketing4Solicitors monthly newsletter has proved absolutely invaluable throughout the last three years or so. Of all the marketing advice I’ve had over the years, this has proved by far the best value – bringing us tens of thousand of pounds of extra work every year.

One of the best tricks Nick Jervis [who owns Samson Consulting] uses, is not only to identify the kind of marketing actions a small or medium-sized business can take themselves, but he also explains why it works and most importantly then takes you through, step-by-step exactly what you need to do. As someone who is passionate about growing my business, I really look forward to receiving Nick’s excellent newsletter every month.

It’s worth pointing out that initially I was sceptical about his promises – so many marketing businesses promise the earth. But within a couple of months I was absolutely convinced he was right and I have been hooked ever since.

I recommend Nick Jervis and Samson Consulting without any hesitation whatsoever.

Chris Rennie

Nick takes a no-nonsense approach, cuts the fluff and gets straight to the point – which is an approach that you see very little nowadays in the world of marketing where you have many gurus with complex approach that most probably never work. I look forward to working with Nick.